Just back from Honda, where a sequence we created for Honda PR was shown at a general meeting. They’ve generated some really great coverage in press, TV and radio, and they’re generating some amazing statistics from their coverage:

– Honda’s annual advertising spend equivalent has risen from £9.8 million from £13.6 million in the last 12months, a 39% rise

– Honda’s share of voice in press overall is up from 3.4% to 5%

– Honda’s share of voice in the lifestyle press is up from 1% to 7.8%

– Honda’s share of voice in lifestyle press is now 5th largest share of voice, behind Ford Audi, BMW and Mercedes.

– Civic is the 5th most written about vehicle in the entire industry. Before 2005, no Honda car had made it to the top 10.

Quite amazing work in 12 months!


About Gavin Ricketts

I founded Napoleon Creative in 2006 to make great videos for discerning clients. We've grown from me and my dog (who the company is named after) to the talented mix of directors, animators and illustrators we are today. With all the tools and talent in our purpose-built studio, we take your projects wherever you want them to go.

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