Creating high impact looping videos
Across all of our projects you’ll often hear us talking about delivering great ROI with video. Not just delivering one video as per the brief, for an event or product launch page, but building all the assets necessary to make the most of your video and ensure it reaches the widest audience. Looping videos are perfect for this.
It seems obvious, but the various social media channels that companies own are often under-utilised. There are many players, but the big guns are obviously Facebook, Twitter and Instagram. Most company websites will have links to all or a selection of these. But each platform has different rules when it comes to looping video. When it comes to the format of your videos, it’s also vital consider the devices being used to view them. Some platforms behave differently if you’re using standard 16:9, square or vertical videos.
There are two main options when it comes to looping video. It’s either controlled by the media player of the platform. Or, it’s set to do so in the file itself, generally a GIF. It can often mean creating additional content beyond your initial brief, but these all serve the purpose of attracting attention, perhaps drawing the audience to watch a more detailed video, then visit your site. These are mini ads for your business, service or product.
Below is a breakdown of what you need to know about creating looping content for each of your social media platforms.
All videos on Facebook that are 30 seconds or shorter will loop continuously. This includes videos shared organically as well as video ads. Looping means that your video will replay once it reaches the end. Videos will loop continuously up to approximately 90 seconds on Facebook.
Facebook also strongly recommends that creating videos of 15 seconds or less can significantly drive up video completions.
Looping animated logo on Facebook. Created for Progression Design
Facebook handles different ratios well, but they recommend using a format optimised for mobile, such as square or vertical. While you can upload videos of up to 4GB, you’re advised to make your file size smaller to ensure high quality playback.
Things are quite different to Facebook when it comes to looping video on Twitter.
All videos posted to Twitter that are 6.5 seconds or shorter will automatically loop.
Looping animated logo on Twitter. Created for Showreel & Tell
You also have the options to upload a GIF up to 350 frames long, up to 1280×720 resolution and up to 15MB filesize. You can specify framerates with GIFs, but generally speaking 30 frames equates to 14 seconds. Remember though, the shorter it is the more likely the video completions!
Thankfully Instagram is built to loop. You do have to remember that your video must be 3 to 60 seconds long though. So if you want to having something shorter than 3 seconds looping, you’d have to have more than one repetition of the video and export that for upload to Instagram. There is also a nice feature, only available on IOS, that allows you to add multiple clips, effectively making a mini edit.
You can upload a video with multiple clips from your phone’s library. To upload a video with multiple clips:
- Tap .
- Tap Library at the bottom of the screen and select a video you’d like to upload.
- Tap Next in the top right, then tap Trim at the bottom of the screen.
- Tap at the bottom of the screen.
- Select any other video clips you’d like to add, then tap Done. At the bottom of the screen, you can tap video clips to trim them, or tap and hold to reorder them. To delete a clip from your video, drag it to the middle of the screen.
- You can add effects or filters, a caption and your location before sharing. Once you’re done, tap Next.
Websites and beyond…
It’s not just social media channels where looping video can be used. We’ve also created looping content for websites to offer something with a little more life than just photos. We’ve also created looping content for screens in company receptions. Think of looping videos as a sales tool that is tirelessly and endlessly working for your cause!Want looping content? Get in touch!