We recently made this superhero explainer animation for a management consulting company. It follows four ordinary looking employees who break out of their everyday disguises to heed the call of some serious technology issues. We pitched to the client a comic book style which was a challenging but fun adventure…
The brief was to draw and animate flat, two-tone drawings in a comic book style to present fast and reliable security software. It had to be a high impact trailer full of drama and required some thought as to how it would stand out and grab attention.
To begin, we went to Gosh comics and bought a few comic books, to really analyse a range of comic book styles, so we could refine our own. We made lots of original artwork including several different landscapes in various countries, building interiors, exteriors, cities and vehicles. Not to mention of course the heroes themselves! It took a fair amount of experimenting with different superhero outfits and incorporating brand colours before getting the look just right. The use of close ups and unusual camera angles kept it exciting and touches of colour were later added to give it more life and some variation.
Getting the comic book feel
Subtle camera moves through the artwork helped to set the scenes before moving increasingly faster to build tension. Some 3D work was incorporated into the opening scene with a spinning globe of Earth and a floating satellite. Complete with alarm sounds, the zipping up of lycra and an epic soundtrack worthy of a blockbuster movie, this superhero explainer animation certainly packs a punch!
Getting the chance to tell stories like this with our client’s product is great for us as it expands our creative minds and is also great for the client who gets a memorable video to show off.
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