How we made a photoshoot documentary with Vogue and Space NK
Our client Space NK were delighted to be appearing in six-page feature in Vogue Magazine. The article was to feature Space NK founder Nikki Kinnaird and the founders of six of their key brands. Wanting to make the most of this opportunity they asked us to film a photoshoot documentary at the event.
Realising the potential, we suggested filming interviews with each founder, and then intercutting them to tell the story of Space NK. We knew a full 3 minute video might be too much to chew for the average online viewer so we provided a cut down version, plus a teaser video to use in the build up to the launch.
See all our films“I think the Vogue video looks amazing. I was very pleased with both the interaction and professionalism on the day as well as with the final cuts – I feel it met the brief perfectly.”
Marketing Manager, Space NK
How did they use the photoshoot documentary?
The video is now showing on their FaceBook page and other social media spots, boosting the brand and their reputation. The video has been watched by hundreds of the brand’s fans. This has exposed them not just to Space NK, but 6 of the product ranges from their stores.
We also transcribed the interviews, providing valuable copy for PR and website use to promote each of the Founder’s ranges.
All in all, a productive day’s filming and a very happy client.
How Cosmetics Retails can your video on Facebook
Video content on Facebook is a powerful strategy for cosmetics retailers to enhance their online presence and engage with customers. Here are some key ways they can effectively use video on this social media platform:
1. Product Demonstrations
Create engaging video tutorials showcasing your cosmetic products, highlighting their features, application techniques, and benefits. This provides potential customers with a visual understanding of your offerings.
2. Customer Testimonials
Encourage satisfied customers to share their experiences and reviews through video testimonials. This builds trust and credibility for your brand.
3. How-to Guides
Share step-by-step beauty guides and makeup tutorials using your products. This not only educates your audience but also positions your brand as an expert in the cosmetics industry.
4. Behind-the-Scenes:
Offer a glimpse behind the curtain with videos that show the process of creating your cosmetics or provide a tour of your store. It humanises your brand and fosters a sense of connection with your audience.
5. Live Streams:
Use Facebook Live to host real-time Q&A sessions, product launches, or interactive events. It allows direct engagement with your audience, answering their questions and generating excitement.
6. Ads and Promotions
Run video ad campaigns to reach a wider audience, promote special offers, and drive sales.
Facebook is a great platform that cosmetics retailers can use to connect with their audience, showcase their products, and drive engagement and sales in a visually compelling way.
