How do you communicate social media intelligence with animation?

That was the question that Capgemini Consulting wanted to answer for their clients with this animation.

The typical approach to social media is unsustainable. The use of social media is growing at a phenomenal rate. Any company that neglects this channel does so at its peril. This animation explains how businesses can act upon the insight gained from social media using Social Insight Into Action.

Kevin and his family are on holiday when their car breaks down. In his frustration he takes a picture and posts it on social media.

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While word quickly spreads, the manufacturer can act fast, because they have embraced social media monitoring. They use the opportunity to rectify the problem in addition to stopping any future issues arising.

We loved working with these simple but loveable characters, and designing the filtering system probably the most fun part of the project!

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