Capgemini had arranged a meeting of some of their top staff from across the world, all gathering in London. Since they had them all together, they asked us to create a subject matter expert video. The idea was to showcase their expertise but also their personalities. We shamelessly borrowed from BBC’s Snog, Marry, Avoid? style of interviewing. We set up a white screen in their offices, and stood them in front of it. Asking them to look into the lens, I asked them questions to prompt their answers. I like the way they come off quite naturally and passionate.

As well as this sequence, we also cut a clip of each individual, which they could post on their LinkedIn profile.

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Subject matter expert video