This week we finished a long-gestating project for a major drinks company, all about how to win with packaging. The brand explainer video gives some fascinating insights into how to get branding right, especially in the FMGs category. The video was pushed out to the brand’s internal audience across Europe. Interestingly, it has also informed the way we now approach our animations, treating each one as a brand explainer video in its own right.
That’s one of the joys of the kinds of work we do at Napoleon Creative. Most of our work ‘explains’ something, be it a new product, service, or a complex case study. Our clients teach us so much that has informed our workflow, the way we work with clients, even the way we approach our creative thinking.
Napoleon Creative is definitely a stronger company for getting glimpses into the research of so many great blue chip companies!
