You’ve been looking for copyright free images for a new promotion. Apart from always finding the same tired and artificial look, when you do find the right individual images, they’re all in completely different styles. Stock shot video doesn’t always work.

stock shot video

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A client presented us with this problem. They wanted to build a narrative for the product they were promoting. Stock shots weren’t cutting it, since the shots that could tell the story were by different photographers, featured different models and, of course, didn’t feature the product. Their budget didn’t extend to booking models, choosing a set, hiring a photographer so they could create their own stills.

Why animation is better value than Stock Shot video

Our solution was to draw our own images, based on the storyboard they’d created with stock images. These images are completely customised and more importantly all on brand. The clip above is a short test extract from this project, we’re now looking to make the animation more fluid. Our solution offered great value by being bespoke, on brand and telling exactly the right narrative at a fraction of the cost of shooting bespoke footage.


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About Lewis Darby

I've been with Napoleon Creative since 2009, starting as an animator, and moving my way up to Head of Production. I'm responsible for making sure we've fully understood your brief, that your deadlines are met, that the best team is working on your project, and that the final product delivers results.

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Production September 25, 2012 Green Screen production in East London right arrow

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