As video continues to spread through the Internet, a new form of video has emerged. Traditionally, short form video would be anywhere from 30 seconds to 5 minutes, the kind you are used to seeing on all manner of websites. Now though, we have super short form video!

short form videoA new app called Vine was launched this week allowing users to post videos of up to 6 seconds straight onto Twitter. ¬†It doesn’t seem like a long time but a lot of adverts, whether on TV or online, are a similar length, and you’ll be amazed how much you can fit in.

Another upcoming launch is the 1 second everyday app. It does exactly what it says on the tin, but the results can be stunning. With so little time, you are forced to use only those extra special moments. Check out the 1 second everyday site for a quick demo.

The need to tell stories and document events means that the longer short form video has little to worry about. Nevertheless, super short form video certainly has legs and and will quickly become another great promotional tool.


Update on Super Short Form Video

The Vine site has closed. However, Instagram, Snapchat and Facebook continue to excel at short form video.

About Lewis Darby

I've been with Napoleon Creative since 2009, starting as an animator, and moving my way up to Head of Production. I'm responsible for making sure we've fully understood your brief, that your deadlines are met, that the best team is working on your project, and that the final product delivers results.

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