The training was led by a presenter talking straight to camera using an autocue. We filmed against green screen, and branded backgrounds added later in post production. This gave us more freedom when working in a small studio and was more cost effective than building a set. This particular project was filmed and delivered with the the iPod in mind. That’s why we went for a 4:3 rather than 16:9 format. The training film, split into separate clips by topic, were loaded on to iPods and delivered to the sales team for distribution.
As well as the presenter sections with the facts and figures, we also filmed interviews with key sales managers with their stories of sales tips and successes.