Essential Living are launching a new website for their new building development. Photographs of the style of the apartments and the local area were obviously important. However, they wanted the website to really stand out. So we took still shots with a little bit of action in a way that can be turned into looping videos.

One shot looks like a still of someone reading a book, then suddenly they turn the page. A cup of tea isn’t totally static, you can see the steam gently rising. With a little bit of jiggery-pokery, we managed to get them fairly seamless.

The response to people visiting the site has been great, they think they’re looking at a static page of photos, then suddenly a bike goes past!

Perfect for Instagram

You can explore their site and find all the clips at Essential Living’s site here. However, they are also the perfect format for posting on Instagram.

Tips for successful Instagram videos

Prime locations for those who like to #sip back and #relax. #cuppa #canals #urbanexploration #london

A post shared by Essential Living (@essentiallivinghomes) on


About Lewis Darby

I've been with Napoleon Creative since 2009, starting as an animator, and moving my way up to Head of Production. I'm responsible for making sure we've fully understood your brief, that your deadlines are met, that the best team is working on your project, and that the final product delivers results.

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