If you’re raising awareness about an issue or raising funds, a charity video creates a strong emotional response in your audience. You can present them with the compelling story of your cause, and give a clear call to action. You can not only demonstrate why your issue needs to be addressed, but how your charity is changing the lives of those affected for the better. For London Cycle Campaign, we showed how important it is for cyclists to grow their voice in discussions about planning and policy.
By using SEO keywords within your script and adding subtitles, your content will rank higher in Google’s results. This enables people affected by your cause to find your content in the top search results. A charity video is also easy to share on social media, reaching a wider audience quickly and easily.
Telling the story of an individual
For a charity video to be successful, you have to tell a compelling story. When you take a big issue and show how it is affecting people through an individual’s story, you can really hit home your message. We did this for Capgemini’s Global Community engagement video, turning large charity contributions into stories about individuals facing challenges. This personalisation adds a layer of authenticity to you campaign.
Animation can simplify complex issues
Animation is powerful tool for charities to bring into play. Visualising a complex issue with animation can be a way of simplifying the concepts to make it accessible. Jigsaw Trust commissioned us to create an animation about autism. The animation explained the different ways autism can affect children and the ways to combat it. It would have been far more complex (and costly) to communicate this with interviews or dramatisations.
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