Having fun branding YouTube channels
We’ve recently won a joint pitch with the great branding agency Falcon. The brief was to create branding and video visual identity guidelines for three new YouTube channels. Branding is increasingly tough, and branding YouTube channels is no different. Creating a new name and visual identity that’s never been used by others is becoming harder by the day.
We decided to get away from computer screens, raiding a local W H Smith for magazines. We created mood boards on paper, before translating them into digital versions. It was really refreshing to be working on something tactile, and a great way for the Falcon and Napoleon teams to get to know each other.