As Napoleon Creative has developed, we spend more and more time on strategic work. By this I mean spending longer with the client looking at what they’re trying to say and why they’re trying to say it. We look at how their competitors are saying similar things, and how to say it for them. However, the most important thing is making sure it’s a customer-centred video we’re making.
One recent case was for a product where the clients were telling us what excited them about it, but when we looked closer that feature wasn’t what the consumers were interested in. So we changed the focus of the video. It’s rewarding when we can really get to the heart of a brief, and help them discover for themselves what it is we’re actually trying to achieve. That particular project isn’t completed yet, but will be posted soon. In the meantime, if you want to talk to us about your communications challenge, get in touch.
How do you create a Customer-Centred Video?
It’s quite simple really. We find clients come to use with all the details of their product. So we run a Discovery Workshop which starts the ball rolling. We get all the facts on the table, and I mean literally on the table! We write all the key facts down on our specially designed postcards. Then we stop, and ask them to describe their market. Who are they? What do they want? Suddenly, the conversation changes. The importance of certain cards shifts, and the discussion changes. And that’s the moment we have a customer-centred video!
Find out more about our Discovery Workshops