Starting the day with super wide format video
As a seasoned rail commuter, there’s rarely anything of note to catch my eye. That is, until I take in the views of London on my cycle through the city. This morning however, I was greeted by a super wide format video screen. The 40m long x 3m high full motion digital screen brought to us by JCDecaux in Waterloo station. A description in their own words;
“The landscape LCD screen offers superior quality and clarity of text and colours, which allows a captive audience time to engage with your brand… offering increased depth of communication and engagement. Showcase content across the entire screen or split the screen into segments depending on your creative needs.”
The official launch is 10th February 2014. In the meantime we’re treated to some lovely looping animations. I’m looking forward to next week to see how brands will take advantage of this new space, using this super-wide format.