Marketing Charts have noted that a study by Euro RSCG show that more than 80% of consumers want a companies to show a human face. At Napoleon Creative, we believe this applies in equal measure to business-to-business as it does to consumer products. Adding a marketing introduction video to your website can do just this, especially if it’s a testimonial film.
How a Testimonial video can grow sales
Lately we’ve created testimonial videos for two different clients and they’ve had incredibly positive feedback at pitch meeting. Video really makes a huge impact on humanising the content they wanted to share with their potential new clients. Watching someone giving a testimonial is much more engaging than reading it, you hear the passion and conviction in their delivery.
If you want to know more about how we can help your company use video to increase sales, call us.
