We’ve just completed a commission from Digital Interactive Broadcasting to create a short sequence communicating the opportunities of digital text on television. Analogue text was first established in 1970 with the launch of Ceefax and Teletext. Digital text services began when Sky Digital launched in 1999, allowing viewers to access a wider range of services, supported by richer graphics, while their programme continues to play in a quarter screen. With the government switchover from analogue to digital now confirmed for 2012, the number of channels developing digital text services will increase rapidly. We created the sequence from screen footage, an actor using the services and a voice over, and DIB are now using it to bring their presentations to life.
