Client:
Sembly,
Goal:
Communicate how a complex building system in a simple, friendly way.

We were asked to create a simple line Animation to show how Sembly’s construction technique works.

What is a simple line animation?

Well, styles of animation design vary (see load in our animation portfolio) but this one features simple outlines filled with colour to make up the characters and design. This gives the animation a simple, clean feel. We used a limited colour pallet to give the film a consistent look. This style of animation can become a little too simple, so we always add a few patterns to the blocks of colour, like in their trousers. This keeps the style consistent, but makes gives the film a little more of a 3D feel.

 

 

We also off set some of the elements, which gives a block printed feel. Again this gives the simple line animation texture. In a digital world, we feel it good to give animation something that feel more textured, so it doesn’t become entirely flat.

 

Line Animation - London Animation Agency 4

If you want to find out more about how we can help you, get in touch using the form below.

If you want to stay in touch with our work, follow us on LinkedIn. You can also follow on Facebook!

Remember, we don’t just do animation – we also film.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Amazon Web Services,
Goal:
Explain the key principles that will enable you to move your business to the cloud.

Amazon Web Servers came to us in search of a series of cool-looking video to promote their cloud-core campaign. We have a history of creating whiteboard animations, and they wanted something in a similar style. However, the delivery date didn’t really allow for this. So, we offered them an alternative: a time-lapse drawing video.

We used a drawing app for the iPad which records each stroke of the pencil. When played back, the scene builds. You get the hand drawn feel of a white board animation and all the whiteboard animation benefits without the need to film.

The other advantage of a time-lapse drawing video is that it allows you to use specific brand odours, like Amazon’s familiar egg- yolk yellow. This allowed us to develop ideas quickly, letting us hit our deadline with ease, creating a contemporary hand-drawn video.

time-lapse drawing video

We’re big fans of Apple, so couldn’t resist trying out the new iPad Pro. This new pencil is a pinup ahead of the last one. It really allows us to create the look and feel our client is striving for, is tactile and intuitive.

If you’re looking for a time-lapse drawing video, get in touch!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
We made this clip to show our prospects how we work with them.

If you’ve found us by Googling ‘animation company London’ then you’re probably looking for film or animation services. We have a complete portfolio of projects for you to look through, but here’s a little bit about how we work.

Discovery

You bring us your challenge

It might be a product you’re trying to sell, or a service you’re trying to explain.

We’ll set up a Discovery Deck session, where you’ll tell us about your business and how it works.

We explore your challenge and listen to your ideas. Your objectives. Who your audience will be and what frame of mind they’ll be in when you’re communicating with them.

Together we’ll define your key messages, streamlining them to give your audience what they want to know… and what you want them to know…!

Proposal

We’ll distil what we’ve learned into creative possibilities and solutions to maximise the return on your investment, with budget options to give you the right project at the right price for you.

Production

When it’s ready we’ll assemble a crack team of our core creatives and handpicked freelancers with the right skills for your project.

When you give us the green light, the team starts designing, writing, filming, and animating. And you’ll be involved too.

Post Production

Once we start the edit, we’ll share with you versions of the project for you to comment on. That way you can ensure what we’re creating is on target

Delivery

We make sure that whether whatever platform it’s for, your content works for you.

Animation Company London

When it comes to looking for an animation company London has many to offer. We’re not for everyone, but we do excel at making great films and animations for our clients. We work with everyone from big organisations to start ups, from fast moving consumer goods to fintech start ups.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
Show our clients how we make their videos!

Making Corporate Animation

Clients often come to us with no idea how a corporate animation is made, what to expect of their animation company. When they see the first version, clients are surprised there’s little movement or design, everything is a bit simplistic. That’s because animation is an iterative process, with the details and complexity building with each version.

We created this short film to help people visualise and understand the process, so take 90 seconds out of your day and learn how we make our animations!

corporate animation

Discovery

We start with a Discovery Workshop, where we listen to your challenge, discuss your audience and identify your key messages. Our clients find this process exciting and very revealing!

Next, we work out how to communicate these in a memorable way and share this with you in a script. You’ll give your feedback on this, and we exchange drafts until we have the production script.

  Click here to contact us 

Then we draw a storyboard to help you visualise how the action will play out, and create a moodboard to show you what it will look like

Once you’re happy, we go into production.

 

nc workshop

What’s with the Octopus?

Production

First you’ll see an animatic, which is a basic version with a dummy voice over. Then we’ll start bringing in the style and making things move. You’ll be commenting on each version to help us refine it, until we’re adding nice flourishes that bring it all to life…

Interrogate

Sound

Once you’ve signed off the animation, we record the final voice over, mix in music and add sound effects. Sound effects are particularly important, they help the action you’re seeing feel more real.

Delivery

We bring this all together into your finished animation. You can see more of our corporate animation in our portfolio. If you’re interested in creating a corporate animation to help grow your business, get in touch.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Create an animation that explained a complex offering in a lively and entertaining way for the middle of a pitch meeting.

We’re not known for bid video production, not because we don’t produce bid videos, but because we can’t often tell anyone about them! Dibs usual contain confidential information so it’s hard to re-purpose the filming or animation to put it on our showreel. Recently, though, we completed one we can do, so here it is!

We were asked to make a bid video in a hurry for one of our clients. From the brief it was clear we would be needing to see an organisation evolve as it implement our client’s strategy. We wanted the office to feel populated and active, since this was a big organisation. So when we were designing the look, we wanted something that looked human without too much detail.

bid video production

We went for a series of stylised characters without detailed faces, so we could show them interacting through their bodies. The benefit was that we didn’t have to also make their eyes and mouths move. We brought the office to life without a big demand on on animation time.

The client love the modern cool look, and liked the way we could make this come to life even through we had a short turnaround. But then we’re used to tight deadline video production!

 

bid video production



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
The client had eight members of the team they wanted to present at a pitch event, so we created 8 different clips, combining film of the team member with animation.

At Napoleon Creative we’ve made a load of whiteboard animation over the years. It’s a style which refuses to go out of fashion! However, filming a proper whiteboard animation can be time consuming to plan. So we looked at ways of doing a hand-drawn animation without filming. We came up with a digital solution, using the Procreate app and an iPad Pro.

Procreate enables us to draw digitally, making it quicker to correct, and gives a very crips texture will still being a hand-drawn animation.

The clips in question were for a bid film, so we can’t show you the whole thing, but hopefully the short excerpt above gives you a feel for it!

 

Read how whiteboard animation benefits your company.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Communicate a complex offering in just two minutes, in a way that would resonate with the audience.

We’ve just delivered on a tight deadline video for one of our regular clients,  to explain their proposition to their potential client in a meeting. The call came on the Thursday. Could we deliver for Wednesday? We took a breath. And got to work.

 

Timeline of a Tight Deadline Video

Thursday

We got the call and an email with a PowerPoint that explained the proposition. I read through the materials, and got my head around what they were asking for. Cracked on with a first draft of the script, delivered by close of play.

 

Friday

I had a call with the stakeholders, and went through the script. They helped flesh out the details,  bringing in clarity to the bits I’d kind of made up. They also brought in technical terms that I didn’t know, but would show to their client they knew what they were talking about.

I then briefed Johnny, one of our illustrators, with the brush strokes of the story. We knew it was set on a train, so he started with a carriage and some people sitting on it! He decided to build the train in 3D in the first instance. When we needed other angles, he was able to rotate the 3D model and redraw.

 

 

From this schematic, he could then draw the carriage in his inimitable style.

 

 

 

I then worked on the script and sketched some quick storyboards.

 

Meanwhile, Simran then started working on some of the technical scenes, which would need some thought.

  Click here to contact us  

Johnny also worked on character development, from quick sketches…

 

 

…through to something more detailed. By the end of the day, we were able to show a few design and quick animations to the client to give them a flavour of what we were doing.

 

 

Weekend

Over the weekend, Johnny drew like crazy, creating layered art work so we could start work on Monday morning. I checked in with him regularly, to keep his work on target. It’s always nice to give an illustrator free reign, and see where their imagination gets to, but for this job we didn’t have time for him to stray too far from what I imagined. By Sunday night, we had the key scenes drawn up. Our tight deadline video was on schedule.

 

Monday

All hands on deck. First we went through the storyboards as a team, so we all knew what we’re doing. Simran and Yair started working on the animation. Johnny carried on designing, with new builds. One thing we were clear on; we knew we want to add more details to the scenes but the priority was to get all of them complete in a simple form. Then we can look at how much time we have to finesse.

We got the first assembly complete just after lunch. All scenes were in there, even if they’re just stills. Another script call, and we get the script signed off. They reviewed the first assembly and we started on the changes. We made sure everyone in the NC team notes all the changes, as a change in one scene can have an impact on later ones.

I headed to the voice over record at 5. With the tight turnaround, I’d offered my services as the voice, to save having to cast a voice artist, and I know the script well. So by 5.45 I’d left the booth and I’m cycling back, while the chosen takes were whizzing back to the studio via WeTransfer.

Johnny finished up his designs, having added a cast of thousands to the train scenes. Simran and Yair stayed on late, tweaking the animations. I started adding my voice to the timeline. By 8pm, we’re sending the client a really sturdy version for their comments. Oh, and we prepared the sound files, so Joel can start building the sound effects overnight.

 

Tuesday

We were back in the studio super early. We had more client changes, all fairly straight forward. We were now at the stage where we could sprinkle on a little more magic, adding a few more facial expressions and speed lines outside the train window. We used a great Deadpool camera plug in on the train scenes, which gives the carriage interior shots the feeling that you’re on the train with the characters. We had whole conversations about what kind of people travel on trains and why are they on their journey, which means we add suitcases and dogs in the aisle, newspapers and all sorts.

The client signed off on a version around 2pm, so we know we’ve delivered what they need. We now have the rest of the afternoon and evening to surprise them with a little more sparkle still. We start working on the extras – giving them a bit more movement in the background, adding more each scene.

Late afternoon, Joel delivered the sound files, with voice over, music and sound effects  all mixed nicely together. We bit off more than we could chew on one scene, which ended up taking way longer than we planned.

We delivered the final file around 6.30 pm, which the clients love. Plenty of new details, some they might not even have noticed, but all of which add to the feel of quality of the film.

 

So that’s how we achieved a tight deadline video. I have to say that I was super impressed by what the Napoleon Creative team pulled together, in such a short time. I think setting it on a train was a great idea, as it’s an environment we all know and relate to. This made it easy for us to make it feel very real quickly. It also helps that over the decade of making animation, we’ve got our process down, and can quickly jump on a project. So if you have a tight deadline video, you know who to call!

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Capgemini,
Goal:
To communicate an offering about water detection in a memorable way.

Capgemini asked us to create yet another engaging corporate animation, this time for their Water Leakage product. This product looks at the challenge of water leakage in a very different way. Rather than using sensors, which can be time consuming and costly to install, they turned to data. Using various forms of data which are already available to water companies, they can predict where and when leaks will appear.

Want a great video? Get in touch!

 

Our Creative Process

Now, while innovative, their product didn’t bring to mind many exciting images, aside from pipes and work people at the roadside. However, during our Discovery Deck session, we kept coming back to the idea that it was about looking at water differently. So I started to wonder – how could I think differently about water? This is a process we always try when making corporate animation.

 

Well, water always falls with gravity. What if it flowed up hill?

Ice is hard. What if it wasn’t? What if it was bouncy like rubber?

And it is largely silent. So what if it made noise?

 

And so I decided to start the script with a few, well, white lies. I made up three phenomena that showed water acting differently to what you normally expect.

A river that flowed up hill

Ice that was bouncy like rubber

And rain that made the sound of a string orchestra

 

I knew when one of the clients wrote that she actually started to google to find the waterfall that flowed uphill that we’d done well! We’d put the audience in to a state where they questioned the world around them. They would be open to hearing about different ways of looking at water. And that’s exactly what we then did!

We made the waterfall/penguins/chameleon the stars of piece, and had them represent different features of the product. The waterfall was used to show how quickly the product can be implemented (the time it takes for a nearby cherry tree to bloom). The penguins represented members of the public who drew attention to leaks, or complained that their water pressure was down. And the chameleon turned from green to gold with all the money saved on investigations.

All in all this was a really engaging corporate animation to work on!

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Sembly,
Goal:
Communicate how a complex building system in a simple, friendly way.

We were asked to create a simple line Animation to show how Sembly’s construction technique works.

What is a simple line animation?

Well, styles of animation design vary (see load in our animation portfolio) but this one features simple outlines filled with colour to make up the characters and design. This gives the animation a simple, clean feel. We used a limited colour pallet to give the film a consistent look. This style of animation can become a little too simple, so we always add a few patterns to the blocks of colour, like in their trousers. This keeps the style consistent, but makes gives the film a little more of a 3D feel.

 

 

We also off set some of the elements, which gives a block printed feel. Again this gives the simple line animation texture. In a digital world, we feel it good to give animation something that feel more textured, so it doesn’t become entirely flat.

 

Line Animation - London Animation Agency 4

If you want to find out more about how we can help you, get in touch using the form below.

If you want to stay in touch with our work, follow us on LinkedIn. You can also follow on Facebook!

Remember, we don’t just do animation – we also film.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Amazon Web Services,
Goal:
Explain the key principles that will enable you to move your business to the cloud.

Amazon Web Servers came to us in search of a series of cool-looking video to promote their cloud-core campaign. We have a history of creating whiteboard animations, and they wanted something in a similar style. However, the delivery date didn’t really allow for this. So, we offered them an alternative: a time-lapse drawing video.

We used a drawing app for the iPad which records each stroke of the pencil. When played back, the scene builds. You get the hand drawn feel of a white board animation and all the whiteboard animation benefits without the need to film.

The other advantage of a time-lapse drawing video is that it allows you to use specific brand odours, like Amazon’s familiar egg- yolk yellow. This allowed us to develop ideas quickly, letting us hit our deadline with ease, creating a contemporary hand-drawn video.

time-lapse drawing video

We’re big fans of Apple, so couldn’t resist trying out the new iPad Pro. This new pencil is a pinup ahead of the last one. It really allows us to create the look and feel our client is striving for, is tactile and intuitive.

If you’re looking for a time-lapse drawing video, get in touch!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
We made this clip to show our prospects how we work with them.

If you’ve found us by Googling ‘animation company London’ then you’re probably looking for film or animation services. We have a complete portfolio of projects for you to look through, but here’s a little bit about how we work.

Discovery

You bring us your challenge

It might be a product you’re trying to sell, or a service you’re trying to explain.

We’ll set up a Discovery Deck session, where you’ll tell us about your business and how it works.

We explore your challenge and listen to your ideas. Your objectives. Who your audience will be and what frame of mind they’ll be in when you’re communicating with them.

Together we’ll define your key messages, streamlining them to give your audience what they want to know… and what you want them to know…!

Proposal

We’ll distil what we’ve learned into creative possibilities and solutions to maximise the return on your investment, with budget options to give you the right project at the right price for you.

Production

When it’s ready we’ll assemble a crack team of our core creatives and handpicked freelancers with the right skills for your project.

When you give us the green light, the team starts designing, writing, filming, and animating. And you’ll be involved too.

Post Production

Once we start the edit, we’ll share with you versions of the project for you to comment on. That way you can ensure what we’re creating is on target

Delivery

We make sure that whether whatever platform it’s for, your content works for you.

Animation Company London

When it comes to looking for an animation company London has many to offer. We’re not for everyone, but we do excel at making great films and animations for our clients. We work with everyone from big organisations to start ups, from fast moving consumer goods to fintech start ups.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
Show our clients how we make their videos!

Making Corporate Animation

Clients often come to us with no idea how a corporate animation is made, what to expect of their animation company. When they see the first version, clients are surprised there’s little movement or design, everything is a bit simplistic. That’s because animation is an iterative process, with the details and complexity building with each version.

We created this short film to help people visualise and understand the process, so take 90 seconds out of your day and learn how we make our animations!

corporate animation

Discovery

We start with a Discovery Workshop, where we listen to your challenge, discuss your audience and identify your key messages. Our clients find this process exciting and very revealing!

Next, we work out how to communicate these in a memorable way and share this with you in a script. You’ll give your feedback on this, and we exchange drafts until we have the production script.

  Click here to contact us 

Then we draw a storyboard to help you visualise how the action will play out, and create a moodboard to show you what it will look like

Once you’re happy, we go into production.

 

nc workshop

What’s with the Octopus?

Production

First you’ll see an animatic, which is a basic version with a dummy voice over. Then we’ll start bringing in the style and making things move. You’ll be commenting on each version to help us refine it, until we’re adding nice flourishes that bring it all to life…

Interrogate

Sound

Once you’ve signed off the animation, we record the final voice over, mix in music and add sound effects. Sound effects are particularly important, they help the action you’re seeing feel more real.

Delivery

We bring this all together into your finished animation. You can see more of our corporate animation in our portfolio. If you’re interested in creating a corporate animation to help grow your business, get in touch.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Create an animation that explained a complex offering in a lively and entertaining way for the middle of a pitch meeting.

We’re not known for bid video production, not because we don’t produce bid videos, but because we can’t often tell anyone about them! Dibs usual contain confidential information so it’s hard to re-purpose the filming or animation to put it on our showreel. Recently, though, we completed one we can do, so here it is!

We were asked to make a bid video in a hurry for one of our clients. From the brief it was clear we would be needing to see an organisation evolve as it implement our client’s strategy. We wanted the office to feel populated and active, since this was a big organisation. So when we were designing the look, we wanted something that looked human without too much detail.

bid video production

We went for a series of stylised characters without detailed faces, so we could show them interacting through their bodies. The benefit was that we didn’t have to also make their eyes and mouths move. We brought the office to life without a big demand on on animation time.

The client love the modern cool look, and liked the way we could make this come to life even through we had a short turnaround. But then we’re used to tight deadline video production!

 

bid video production



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
The client had eight members of the team they wanted to present at a pitch event, so we created 8 different clips, combining film of the team member with animation.

At Napoleon Creative we’ve made a load of whiteboard animation over the years. It’s a style which refuses to go out of fashion! However, filming a proper whiteboard animation can be time consuming to plan. So we looked at ways of doing a hand-drawn animation without filming. We came up with a digital solution, using the Procreate app and an iPad Pro.

Procreate enables us to draw digitally, making it quicker to correct, and gives a very crips texture will still being a hand-drawn animation.

The clips in question were for a bid film, so we can’t show you the whole thing, but hopefully the short excerpt above gives you a feel for it!

 

Read how whiteboard animation benefits your company.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Communicate a complex offering in just two minutes, in a way that would resonate with the audience.

We’ve just delivered on a tight deadline video for one of our regular clients,  to explain their proposition to their potential client in a meeting. The call came on the Thursday. Could we deliver for Wednesday? We took a breath. And got to work.

 

Timeline of a Tight Deadline Video

Thursday

We got the call and an email with a PowerPoint that explained the proposition. I read through the materials, and got my head around what they were asking for. Cracked on with a first draft of the script, delivered by close of play.

 

Friday

I had a call with the stakeholders, and went through the script. They helped flesh out the details,  bringing in clarity to the bits I’d kind of made up. They also brought in technical terms that I didn’t know, but would show to their client they knew what they were talking about.

I then briefed Johnny, one of our illustrators, with the brush strokes of the story. We knew it was set on a train, so he started with a carriage and some people sitting on it! He decided to build the train in 3D in the first instance. When we needed other angles, he was able to rotate the 3D model and redraw.

 

 

From this schematic, he could then draw the carriage in his inimitable style.

 

 

 

I then worked on the script and sketched some quick storyboards.

 

Meanwhile, Simran then started working on some of the technical scenes, which would need some thought.

  Click here to contact us  

Johnny also worked on character development, from quick sketches…

 

 

…through to something more detailed. By the end of the day, we were able to show a few design and quick animations to the client to give them a flavour of what we were doing.

 

 

Weekend

Over the weekend, Johnny drew like crazy, creating layered art work so we could start work on Monday morning. I checked in with him regularly, to keep his work on target. It’s always nice to give an illustrator free reign, and see where their imagination gets to, but for this job we didn’t have time for him to stray too far from what I imagined. By Sunday night, we had the key scenes drawn up. Our tight deadline video was on schedule.

 

Monday

All hands on deck. First we went through the storyboards as a team, so we all knew what we’re doing. Simran and Yair started working on the animation. Johnny carried on designing, with new builds. One thing we were clear on; we knew we want to add more details to the scenes but the priority was to get all of them complete in a simple form. Then we can look at how much time we have to finesse.

We got the first assembly complete just after lunch. All scenes were in there, even if they’re just stills. Another script call, and we get the script signed off. They reviewed the first assembly and we started on the changes. We made sure everyone in the NC team notes all the changes, as a change in one scene can have an impact on later ones.

I headed to the voice over record at 5. With the tight turnaround, I’d offered my services as the voice, to save having to cast a voice artist, and I know the script well. So by 5.45 I’d left the booth and I’m cycling back, while the chosen takes were whizzing back to the studio via WeTransfer.

Johnny finished up his designs, having added a cast of thousands to the train scenes. Simran and Yair stayed on late, tweaking the animations. I started adding my voice to the timeline. By 8pm, we’re sending the client a really sturdy version for their comments. Oh, and we prepared the sound files, so Joel can start building the sound effects overnight.

 

Tuesday

We were back in the studio super early. We had more client changes, all fairly straight forward. We were now at the stage where we could sprinkle on a little more magic, adding a few more facial expressions and speed lines outside the train window. We used a great Deadpool camera plug in on the train scenes, which gives the carriage interior shots the feeling that you’re on the train with the characters. We had whole conversations about what kind of people travel on trains and why are they on their journey, which means we add suitcases and dogs in the aisle, newspapers and all sorts.

The client signed off on a version around 2pm, so we know we’ve delivered what they need. We now have the rest of the afternoon and evening to surprise them with a little more sparkle still. We start working on the extras – giving them a bit more movement in the background, adding more each scene.

Late afternoon, Joel delivered the sound files, with voice over, music and sound effects  all mixed nicely together. We bit off more than we could chew on one scene, which ended up taking way longer than we planned.

We delivered the final file around 6.30 pm, which the clients love. Plenty of new details, some they might not even have noticed, but all of which add to the feel of quality of the film.

 

So that’s how we achieved a tight deadline video. I have to say that I was super impressed by what the Napoleon Creative team pulled together, in such a short time. I think setting it on a train was a great idea, as it’s an environment we all know and relate to. This made it easy for us to make it feel very real quickly. It also helps that over the decade of making animation, we’ve got our process down, and can quickly jump on a project. So if you have a tight deadline video, you know who to call!

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Capgemini,
Goal:
To communicate an offering about water detection in a memorable way.

Capgemini asked us to create yet another engaging corporate animation, this time for their Water Leakage product. This product looks at the challenge of water leakage in a very different way. Rather than using sensors, which can be time consuming and costly to install, they turned to data. Using various forms of data which are already available to water companies, they can predict where and when leaks will appear.

Want a great video? Get in touch!

 

Our Creative Process

Now, while innovative, their product didn’t bring to mind many exciting images, aside from pipes and work people at the roadside. However, during our Discovery Deck session, we kept coming back to the idea that it was about looking at water differently. So I started to wonder – how could I think differently about water? This is a process we always try when making corporate animation.

 

Well, water always falls with gravity. What if it flowed up hill?

Ice is hard. What if it wasn’t? What if it was bouncy like rubber?

And it is largely silent. So what if it made noise?

 

And so I decided to start the script with a few, well, white lies. I made up three phenomena that showed water acting differently to what you normally expect.

A river that flowed up hill

Ice that was bouncy like rubber

And rain that made the sound of a string orchestra

 

I knew when one of the clients wrote that she actually started to google to find the waterfall that flowed uphill that we’d done well! We’d put the audience in to a state where they questioned the world around them. They would be open to hearing about different ways of looking at water. And that’s exactly what we then did!

We made the waterfall/penguins/chameleon the stars of piece, and had them represent different features of the product. The waterfall was used to show how quickly the product can be implemented (the time it takes for a nearby cherry tree to bloom). The penguins represented members of the public who drew attention to leaks, or complained that their water pressure was down. And the chameleon turned from green to gold with all the money saved on investigations.

All in all this was a really engaging corporate animation to work on!

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Sembly,
Goal:
Communicate how a complex building system in a simple, friendly way.

We were asked to create a simple line Animation to show how Sembly’s construction technique works.

What is a simple line animation?

Well, styles of animation design vary (see load in our animation portfolio) but this one features simple outlines filled with colour to make up the characters and design. This gives the animation a simple, clean feel. We used a limited colour pallet to give the film a consistent look. This style of animation can become a little too simple, so we always add a few patterns to the blocks of colour, like in their trousers. This keeps the style consistent, but makes gives the film a little more of a 3D feel.

 

 

We also off set some of the elements, which gives a block printed feel. Again this gives the simple line animation texture. In a digital world, we feel it good to give animation something that feel more textured, so it doesn’t become entirely flat.

 

Line Animation - London Animation Agency 4

If you want to find out more about how we can help you, get in touch using the form below.

If you want to stay in touch with our work, follow us on LinkedIn. You can also follow on Facebook!

Remember, we don’t just do animation – we also film.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Amazon Web Services,
Goal:
Explain the key principles that will enable you to move your business to the cloud.

Amazon Web Servers came to us in search of a series of cool-looking video to promote their cloud-core campaign. We have a history of creating whiteboard animations, and they wanted something in a similar style. However, the delivery date didn’t really allow for this. So, we offered them an alternative: a time-lapse drawing video.

We used a drawing app for the iPad which records each stroke of the pencil. When played back, the scene builds. You get the hand drawn feel of a white board animation and all the whiteboard animation benefits without the need to film.

The other advantage of a time-lapse drawing video is that it allows you to use specific brand odours, like Amazon’s familiar egg- yolk yellow. This allowed us to develop ideas quickly, letting us hit our deadline with ease, creating a contemporary hand-drawn video.

time-lapse drawing video

We’re big fans of Apple, so couldn’t resist trying out the new iPad Pro. This new pencil is a pinup ahead of the last one. It really allows us to create the look and feel our client is striving for, is tactile and intuitive.

If you’re looking for a time-lapse drawing video, get in touch!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
We made this clip to show our prospects how we work with them.

If you’ve found us by Googling ‘animation company London’ then you’re probably looking for film or animation services. We have a complete portfolio of projects for you to look through, but here’s a little bit about how we work.

Discovery

You bring us your challenge

It might be a product you’re trying to sell, or a service you’re trying to explain.

We’ll set up a Discovery Deck session, where you’ll tell us about your business and how it works.

We explore your challenge and listen to your ideas. Your objectives. Who your audience will be and what frame of mind they’ll be in when you’re communicating with them.

Together we’ll define your key messages, streamlining them to give your audience what they want to know… and what you want them to know…!

Proposal

We’ll distil what we’ve learned into creative possibilities and solutions to maximise the return on your investment, with budget options to give you the right project at the right price for you.

Production

When it’s ready we’ll assemble a crack team of our core creatives and handpicked freelancers with the right skills for your project.

When you give us the green light, the team starts designing, writing, filming, and animating. And you’ll be involved too.

Post Production

Once we start the edit, we’ll share with you versions of the project for you to comment on. That way you can ensure what we’re creating is on target

Delivery

We make sure that whether whatever platform it’s for, your content works for you.

Animation Company London

When it comes to looking for an animation company London has many to offer. We’re not for everyone, but we do excel at making great films and animations for our clients. We work with everyone from big organisations to start ups, from fast moving consumer goods to fintech start ups.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
Show our clients how we make their videos!

Making Corporate Animation

Clients often come to us with no idea how a corporate animation is made, what to expect of their animation company. When they see the first version, clients are surprised there’s little movement or design, everything is a bit simplistic. That’s because animation is an iterative process, with the details and complexity building with each version.

We created this short film to help people visualise and understand the process, so take 90 seconds out of your day and learn how we make our animations!

corporate animation

Discovery

We start with a Discovery Workshop, where we listen to your challenge, discuss your audience and identify your key messages. Our clients find this process exciting and very revealing!

Next, we work out how to communicate these in a memorable way and share this with you in a script. You’ll give your feedback on this, and we exchange drafts until we have the production script.

  Click here to contact us 

Then we draw a storyboard to help you visualise how the action will play out, and create a moodboard to show you what it will look like

Once you’re happy, we go into production.

 

nc workshop

What’s with the Octopus?

Production

First you’ll see an animatic, which is a basic version with a dummy voice over. Then we’ll start bringing in the style and making things move. You’ll be commenting on each version to help us refine it, until we’re adding nice flourishes that bring it all to life…

Interrogate

Sound

Once you’ve signed off the animation, we record the final voice over, mix in music and add sound effects. Sound effects are particularly important, they help the action you’re seeing feel more real.

Delivery

We bring this all together into your finished animation. You can see more of our corporate animation in our portfolio. If you’re interested in creating a corporate animation to help grow your business, get in touch.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Create an animation that explained a complex offering in a lively and entertaining way for the middle of a pitch meeting.

We’re not known for bid video production, not because we don’t produce bid videos, but because we can’t often tell anyone about them! Dibs usual contain confidential information so it’s hard to re-purpose the filming or animation to put it on our showreel. Recently, though, we completed one we can do, so here it is!

We were asked to make a bid video in a hurry for one of our clients. From the brief it was clear we would be needing to see an organisation evolve as it implement our client’s strategy. We wanted the office to feel populated and active, since this was a big organisation. So when we were designing the look, we wanted something that looked human without too much detail.

bid video production

We went for a series of stylised characters without detailed faces, so we could show them interacting through their bodies. The benefit was that we didn’t have to also make their eyes and mouths move. We brought the office to life without a big demand on on animation time.

The client love the modern cool look, and liked the way we could make this come to life even through we had a short turnaround. But then we’re used to tight deadline video production!

 

bid video production



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
The client had eight members of the team they wanted to present at a pitch event, so we created 8 different clips, combining film of the team member with animation.

At Napoleon Creative we’ve made a load of whiteboard animation over the years. It’s a style which refuses to go out of fashion! However, filming a proper whiteboard animation can be time consuming to plan. So we looked at ways of doing a hand-drawn animation without filming. We came up with a digital solution, using the Procreate app and an iPad Pro.

Procreate enables us to draw digitally, making it quicker to correct, and gives a very crips texture will still being a hand-drawn animation.

The clips in question were for a bid film, so we can’t show you the whole thing, but hopefully the short excerpt above gives you a feel for it!

 

Read how whiteboard animation benefits your company.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Communicate a complex offering in just two minutes, in a way that would resonate with the audience.

We’ve just delivered on a tight deadline video for one of our regular clients,  to explain their proposition to their potential client in a meeting. The call came on the Thursday. Could we deliver for Wednesday? We took a breath. And got to work.

 

Timeline of a Tight Deadline Video

Thursday

We got the call and an email with a PowerPoint that explained the proposition. I read through the materials, and got my head around what they were asking for. Cracked on with a first draft of the script, delivered by close of play.

 

Friday

I had a call with the stakeholders, and went through the script. They helped flesh out the details,  bringing in clarity to the bits I’d kind of made up. They also brought in technical terms that I didn’t know, but would show to their client they knew what they were talking about.

I then briefed Johnny, one of our illustrators, with the brush strokes of the story. We knew it was set on a train, so he started with a carriage and some people sitting on it! He decided to build the train in 3D in the first instance. When we needed other angles, he was able to rotate the 3D model and redraw.

 

 

From this schematic, he could then draw the carriage in his inimitable style.

 

 

 

I then worked on the script and sketched some quick storyboards.

 

Meanwhile, Simran then started working on some of the technical scenes, which would need some thought.

  Click here to contact us  

Johnny also worked on character development, from quick sketches…

 

 

…through to something more detailed. By the end of the day, we were able to show a few design and quick animations to the client to give them a flavour of what we were doing.

 

 

Weekend

Over the weekend, Johnny drew like crazy, creating layered art work so we could start work on Monday morning. I checked in with him regularly, to keep his work on target. It’s always nice to give an illustrator free reign, and see where their imagination gets to, but for this job we didn’t have time for him to stray too far from what I imagined. By Sunday night, we had the key scenes drawn up. Our tight deadline video was on schedule.

 

Monday

All hands on deck. First we went through the storyboards as a team, so we all knew what we’re doing. Simran and Yair started working on the animation. Johnny carried on designing, with new builds. One thing we were clear on; we knew we want to add more details to the scenes but the priority was to get all of them complete in a simple form. Then we can look at how much time we have to finesse.

We got the first assembly complete just after lunch. All scenes were in there, even if they’re just stills. Another script call, and we get the script signed off. They reviewed the first assembly and we started on the changes. We made sure everyone in the NC team notes all the changes, as a change in one scene can have an impact on later ones.

I headed to the voice over record at 5. With the tight turnaround, I’d offered my services as the voice, to save having to cast a voice artist, and I know the script well. So by 5.45 I’d left the booth and I’m cycling back, while the chosen takes were whizzing back to the studio via WeTransfer.

Johnny finished up his designs, having added a cast of thousands to the train scenes. Simran and Yair stayed on late, tweaking the animations. I started adding my voice to the timeline. By 8pm, we’re sending the client a really sturdy version for their comments. Oh, and we prepared the sound files, so Joel can start building the sound effects overnight.

 

Tuesday

We were back in the studio super early. We had more client changes, all fairly straight forward. We were now at the stage where we could sprinkle on a little more magic, adding a few more facial expressions and speed lines outside the train window. We used a great Deadpool camera plug in on the train scenes, which gives the carriage interior shots the feeling that you’re on the train with the characters. We had whole conversations about what kind of people travel on trains and why are they on their journey, which means we add suitcases and dogs in the aisle, newspapers and all sorts.

The client signed off on a version around 2pm, so we know we’ve delivered what they need. We now have the rest of the afternoon and evening to surprise them with a little more sparkle still. We start working on the extras – giving them a bit more movement in the background, adding more each scene.

Late afternoon, Joel delivered the sound files, with voice over, music and sound effects  all mixed nicely together. We bit off more than we could chew on one scene, which ended up taking way longer than we planned.

We delivered the final file around 6.30 pm, which the clients love. Plenty of new details, some they might not even have noticed, but all of which add to the feel of quality of the film.

 

So that’s how we achieved a tight deadline video. I have to say that I was super impressed by what the Napoleon Creative team pulled together, in such a short time. I think setting it on a train was a great idea, as it’s an environment we all know and relate to. This made it easy for us to make it feel very real quickly. It also helps that over the decade of making animation, we’ve got our process down, and can quickly jump on a project. So if you have a tight deadline video, you know who to call!

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Capgemini,
Goal:
To communicate an offering about water detection in a memorable way.

Capgemini asked us to create yet another engaging corporate animation, this time for their Water Leakage product. This product looks at the challenge of water leakage in a very different way. Rather than using sensors, which can be time consuming and costly to install, they turned to data. Using various forms of data which are already available to water companies, they can predict where and when leaks will appear.

Want a great video? Get in touch!

 

Our Creative Process

Now, while innovative, their product didn’t bring to mind many exciting images, aside from pipes and work people at the roadside. However, during our Discovery Deck session, we kept coming back to the idea that it was about looking at water differently. So I started to wonder – how could I think differently about water? This is a process we always try when making corporate animation.

 

Well, water always falls with gravity. What if it flowed up hill?

Ice is hard. What if it wasn’t? What if it was bouncy like rubber?

And it is largely silent. So what if it made noise?

 

And so I decided to start the script with a few, well, white lies. I made up three phenomena that showed water acting differently to what you normally expect.

A river that flowed up hill

Ice that was bouncy like rubber

And rain that made the sound of a string orchestra

 

I knew when one of the clients wrote that she actually started to google to find the waterfall that flowed uphill that we’d done well! We’d put the audience in to a state where they questioned the world around them. They would be open to hearing about different ways of looking at water. And that’s exactly what we then did!

We made the waterfall/penguins/chameleon the stars of piece, and had them represent different features of the product. The waterfall was used to show how quickly the product can be implemented (the time it takes for a nearby cherry tree to bloom). The penguins represented members of the public who drew attention to leaks, or complained that their water pressure was down. And the chameleon turned from green to gold with all the money saved on investigations.

All in all this was a really engaging corporate animation to work on!

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Sembly,
Goal:
Communicate how a complex building system in a simple, friendly way.

We were asked to create a simple line Animation to show how Sembly’s construction technique works.

What is a simple line animation?

Well, styles of animation design vary (see load in our animation portfolio) but this one features simple outlines filled with colour to make up the characters and design. This gives the animation a simple, clean feel. We used a limited colour pallet to give the film a consistent look. This style of animation can become a little too simple, so we always add a few patterns to the blocks of colour, like in their trousers. This keeps the style consistent, but makes gives the film a little more of a 3D feel.

 

 

We also off set some of the elements, which gives a block printed feel. Again this gives the simple line animation texture. In a digital world, we feel it good to give animation something that feel more textured, so it doesn’t become entirely flat.

 

Line Animation - London Animation Agency 4

If you want to find out more about how we can help you, get in touch using the form below.

If you want to stay in touch with our work, follow us on LinkedIn. You can also follow on Facebook!

Remember, we don’t just do animation – we also film.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Amazon Web Services,
Goal:
Explain the key principles that will enable you to move your business to the cloud.

Amazon Web Servers came to us in search of a series of cool-looking video to promote their cloud-core campaign. We have a history of creating whiteboard animations, and they wanted something in a similar style. However, the delivery date didn’t really allow for this. So, we offered them an alternative: a time-lapse drawing video.

We used a drawing app for the iPad which records each stroke of the pencil. When played back, the scene builds. You get the hand drawn feel of a white board animation and all the whiteboard animation benefits without the need to film.

The other advantage of a time-lapse drawing video is that it allows you to use specific brand odours, like Amazon’s familiar egg- yolk yellow. This allowed us to develop ideas quickly, letting us hit our deadline with ease, creating a contemporary hand-drawn video.

time-lapse drawing video

We’re big fans of Apple, so couldn’t resist trying out the new iPad Pro. This new pencil is a pinup ahead of the last one. It really allows us to create the look and feel our client is striving for, is tactile and intuitive.

If you’re looking for a time-lapse drawing video, get in touch!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
We made this clip to show our prospects how we work with them.

If you’ve found us by Googling ‘animation company London’ then you’re probably looking for film or animation services. We have a complete portfolio of projects for you to look through, but here’s a little bit about how we work.

Discovery

You bring us your challenge

It might be a product you’re trying to sell, or a service you’re trying to explain.

We’ll set up a Discovery Deck session, where you’ll tell us about your business and how it works.

We explore your challenge and listen to your ideas. Your objectives. Who your audience will be and what frame of mind they’ll be in when you’re communicating with them.

Together we’ll define your key messages, streamlining them to give your audience what they want to know… and what you want them to know…!

Proposal

We’ll distil what we’ve learned into creative possibilities and solutions to maximise the return on your investment, with budget options to give you the right project at the right price for you.

Production

When it’s ready we’ll assemble a crack team of our core creatives and handpicked freelancers with the right skills for your project.

When you give us the green light, the team starts designing, writing, filming, and animating. And you’ll be involved too.

Post Production

Once we start the edit, we’ll share with you versions of the project for you to comment on. That way you can ensure what we’re creating is on target

Delivery

We make sure that whether whatever platform it’s for, your content works for you.

Animation Company London

When it comes to looking for an animation company London has many to offer. We’re not for everyone, but we do excel at making great films and animations for our clients. We work with everyone from big organisations to start ups, from fast moving consumer goods to fintech start ups.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
Show our clients how we make their videos!

Making Corporate Animation

Clients often come to us with no idea how a corporate animation is made, what to expect of their animation company. When they see the first version, clients are surprised there’s little movement or design, everything is a bit simplistic. That’s because animation is an iterative process, with the details and complexity building with each version.

We created this short film to help people visualise and understand the process, so take 90 seconds out of your day and learn how we make our animations!

corporate animation

Discovery

We start with a Discovery Workshop, where we listen to your challenge, discuss your audience and identify your key messages. Our clients find this process exciting and very revealing!

Next, we work out how to communicate these in a memorable way and share this with you in a script. You’ll give your feedback on this, and we exchange drafts until we have the production script.

  Click here to contact us 

Then we draw a storyboard to help you visualise how the action will play out, and create a moodboard to show you what it will look like

Once you’re happy, we go into production.

 

nc workshop

What’s with the Octopus?

Production

First you’ll see an animatic, which is a basic version with a dummy voice over. Then we’ll start bringing in the style and making things move. You’ll be commenting on each version to help us refine it, until we’re adding nice flourishes that bring it all to life…

Interrogate

Sound

Once you’ve signed off the animation, we record the final voice over, mix in music and add sound effects. Sound effects are particularly important, they help the action you’re seeing feel more real.

Delivery

We bring this all together into your finished animation. You can see more of our corporate animation in our portfolio. If you’re interested in creating a corporate animation to help grow your business, get in touch.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Create an animation that explained a complex offering in a lively and entertaining way for the middle of a pitch meeting.

We’re not known for bid video production, not because we don’t produce bid videos, but because we can’t often tell anyone about them! Dibs usual contain confidential information so it’s hard to re-purpose the filming or animation to put it on our showreel. Recently, though, we completed one we can do, so here it is!

We were asked to make a bid video in a hurry for one of our clients. From the brief it was clear we would be needing to see an organisation evolve as it implement our client’s strategy. We wanted the office to feel populated and active, since this was a big organisation. So when we were designing the look, we wanted something that looked human without too much detail.

bid video production

We went for a series of stylised characters without detailed faces, so we could show them interacting through their bodies. The benefit was that we didn’t have to also make their eyes and mouths move. We brought the office to life without a big demand on on animation time.

The client love the modern cool look, and liked the way we could make this come to life even through we had a short turnaround. But then we’re used to tight deadline video production!

 

bid video production



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
The client had eight members of the team they wanted to present at a pitch event, so we created 8 different clips, combining film of the team member with animation.

At Napoleon Creative we’ve made a load of whiteboard animation over the years. It’s a style which refuses to go out of fashion! However, filming a proper whiteboard animation can be time consuming to plan. So we looked at ways of doing a hand-drawn animation without filming. We came up with a digital solution, using the Procreate app and an iPad Pro.

Procreate enables us to draw digitally, making it quicker to correct, and gives a very crips texture will still being a hand-drawn animation.

The clips in question were for a bid film, so we can’t show you the whole thing, but hopefully the short excerpt above gives you a feel for it!

 

Read how whiteboard animation benefits your company.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Communicate a complex offering in just two minutes, in a way that would resonate with the audience.

We’ve just delivered on a tight deadline video for one of our regular clients,  to explain their proposition to their potential client in a meeting. The call came on the Thursday. Could we deliver for Wednesday? We took a breath. And got to work.

 

Timeline of a Tight Deadline Video

Thursday

We got the call and an email with a PowerPoint that explained the proposition. I read through the materials, and got my head around what they were asking for. Cracked on with a first draft of the script, delivered by close of play.

 

Friday

I had a call with the stakeholders, and went through the script. They helped flesh out the details,  bringing in clarity to the bits I’d kind of made up. They also brought in technical terms that I didn’t know, but would show to their client they knew what they were talking about.

I then briefed Johnny, one of our illustrators, with the brush strokes of the story. We knew it was set on a train, so he started with a carriage and some people sitting on it! He decided to build the train in 3D in the first instance. When we needed other angles, he was able to rotate the 3D model and redraw.

 

 

From this schematic, he could then draw the carriage in his inimitable style.

 

 

 

I then worked on the script and sketched some quick storyboards.

 

Meanwhile, Simran then started working on some of the technical scenes, which would need some thought.

  Click here to contact us  

Johnny also worked on character development, from quick sketches…

 

 

…through to something more detailed. By the end of the day, we were able to show a few design and quick animations to the client to give them a flavour of what we were doing.

 

 

Weekend

Over the weekend, Johnny drew like crazy, creating layered art work so we could start work on Monday morning. I checked in with him regularly, to keep his work on target. It’s always nice to give an illustrator free reign, and see where their imagination gets to, but for this job we didn’t have time for him to stray too far from what I imagined. By Sunday night, we had the key scenes drawn up. Our tight deadline video was on schedule.

 

Monday

All hands on deck. First we went through the storyboards as a team, so we all knew what we’re doing. Simran and Yair started working on the animation. Johnny carried on designing, with new builds. One thing we were clear on; we knew we want to add more details to the scenes but the priority was to get all of them complete in a simple form. Then we can look at how much time we have to finesse.

We got the first assembly complete just after lunch. All scenes were in there, even if they’re just stills. Another script call, and we get the script signed off. They reviewed the first assembly and we started on the changes. We made sure everyone in the NC team notes all the changes, as a change in one scene can have an impact on later ones.

I headed to the voice over record at 5. With the tight turnaround, I’d offered my services as the voice, to save having to cast a voice artist, and I know the script well. So by 5.45 I’d left the booth and I’m cycling back, while the chosen takes were whizzing back to the studio via WeTransfer.

Johnny finished up his designs, having added a cast of thousands to the train scenes. Simran and Yair stayed on late, tweaking the animations. I started adding my voice to the timeline. By 8pm, we’re sending the client a really sturdy version for their comments. Oh, and we prepared the sound files, so Joel can start building the sound effects overnight.

 

Tuesday

We were back in the studio super early. We had more client changes, all fairly straight forward. We were now at the stage where we could sprinkle on a little more magic, adding a few more facial expressions and speed lines outside the train window. We used a great Deadpool camera plug in on the train scenes, which gives the carriage interior shots the feeling that you’re on the train with the characters. We had whole conversations about what kind of people travel on trains and why are they on their journey, which means we add suitcases and dogs in the aisle, newspapers and all sorts.

The client signed off on a version around 2pm, so we know we’ve delivered what they need. We now have the rest of the afternoon and evening to surprise them with a little more sparkle still. We start working on the extras – giving them a bit more movement in the background, adding more each scene.

Late afternoon, Joel delivered the sound files, with voice over, music and sound effects  all mixed nicely together. We bit off more than we could chew on one scene, which ended up taking way longer than we planned.

We delivered the final file around 6.30 pm, which the clients love. Plenty of new details, some they might not even have noticed, but all of which add to the feel of quality of the film.

 

So that’s how we achieved a tight deadline video. I have to say that I was super impressed by what the Napoleon Creative team pulled together, in such a short time. I think setting it on a train was a great idea, as it’s an environment we all know and relate to. This made it easy for us to make it feel very real quickly. It also helps that over the decade of making animation, we’ve got our process down, and can quickly jump on a project. So if you have a tight deadline video, you know who to call!

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Capgemini,
Goal:
To communicate an offering about water detection in a memorable way.

Capgemini asked us to create yet another engaging corporate animation, this time for their Water Leakage product. This product looks at the challenge of water leakage in a very different way. Rather than using sensors, which can be time consuming and costly to install, they turned to data. Using various forms of data which are already available to water companies, they can predict where and when leaks will appear.

Want a great video? Get in touch!

 

Our Creative Process

Now, while innovative, their product didn’t bring to mind many exciting images, aside from pipes and work people at the roadside. However, during our Discovery Deck session, we kept coming back to the idea that it was about looking at water differently. So I started to wonder – how could I think differently about water? This is a process we always try when making corporate animation.

 

Well, water always falls with gravity. What if it flowed up hill?

Ice is hard. What if it wasn’t? What if it was bouncy like rubber?

And it is largely silent. So what if it made noise?

 

And so I decided to start the script with a few, well, white lies. I made up three phenomena that showed water acting differently to what you normally expect.

A river that flowed up hill

Ice that was bouncy like rubber

And rain that made the sound of a string orchestra

 

I knew when one of the clients wrote that she actually started to google to find the waterfall that flowed uphill that we’d done well! We’d put the audience in to a state where they questioned the world around them. They would be open to hearing about different ways of looking at water. And that’s exactly what we then did!

We made the waterfall/penguins/chameleon the stars of piece, and had them represent different features of the product. The waterfall was used to show how quickly the product can be implemented (the time it takes for a nearby cherry tree to bloom). The penguins represented members of the public who drew attention to leaks, or complained that their water pressure was down. And the chameleon turned from green to gold with all the money saved on investigations.

All in all this was a really engaging corporate animation to work on!

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Sembly,
Goal:
Communicate how a complex building system in a simple, friendly way.

We were asked to create a simple line Animation to show how Sembly’s construction technique works.

What is a simple line animation?

Well, styles of animation design vary (see load in our animation portfolio) but this one features simple outlines filled with colour to make up the characters and design. This gives the animation a simple, clean feel. We used a limited colour pallet to give the film a consistent look. This style of animation can become a little too simple, so we always add a few patterns to the blocks of colour, like in their trousers. This keeps the style consistent, but makes gives the film a little more of a 3D feel.

 

 

We also off set some of the elements, which gives a block printed feel. Again this gives the simple line animation texture. In a digital world, we feel it good to give animation something that feel more textured, so it doesn’t become entirely flat.

 

Line Animation - London Animation Agency 4

If you want to find out more about how we can help you, get in touch using the form below.

If you want to stay in touch with our work, follow us on LinkedIn. You can also follow on Facebook!

Remember, we don’t just do animation – we also film.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Amazon Web Services,
Goal:
Explain the key principles that will enable you to move your business to the cloud.

Amazon Web Servers came to us in search of a series of cool-looking video to promote their cloud-core campaign. We have a history of creating whiteboard animations, and they wanted something in a similar style. However, the delivery date didn’t really allow for this. So, we offered them an alternative: a time-lapse drawing video.

We used a drawing app for the iPad which records each stroke of the pencil. When played back, the scene builds. You get the hand drawn feel of a white board animation and all the whiteboard animation benefits without the need to film.

The other advantage of a time-lapse drawing video is that it allows you to use specific brand odours, like Amazon’s familiar egg- yolk yellow. This allowed us to develop ideas quickly, letting us hit our deadline with ease, creating a contemporary hand-drawn video.

time-lapse drawing video

We’re big fans of Apple, so couldn’t resist trying out the new iPad Pro. This new pencil is a pinup ahead of the last one. It really allows us to create the look and feel our client is striving for, is tactile and intuitive.

If you’re looking for a time-lapse drawing video, get in touch!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
We made this clip to show our prospects how we work with them.

If you’ve found us by Googling ‘animation company London’ then you’re probably looking for film or animation services. We have a complete portfolio of projects for you to look through, but here’s a little bit about how we work.

Discovery

You bring us your challenge

It might be a product you’re trying to sell, or a service you’re trying to explain.

We’ll set up a Discovery Deck session, where you’ll tell us about your business and how it works.

We explore your challenge and listen to your ideas. Your objectives. Who your audience will be and what frame of mind they’ll be in when you’re communicating with them.

Together we’ll define your key messages, streamlining them to give your audience what they want to know… and what you want them to know…!

Proposal

We’ll distil what we’ve learned into creative possibilities and solutions to maximise the return on your investment, with budget options to give you the right project at the right price for you.

Production

When it’s ready we’ll assemble a crack team of our core creatives and handpicked freelancers with the right skills for your project.

When you give us the green light, the team starts designing, writing, filming, and animating. And you’ll be involved too.

Post Production

Once we start the edit, we’ll share with you versions of the project for you to comment on. That way you can ensure what we’re creating is on target

Delivery

We make sure that whether whatever platform it’s for, your content works for you.

Animation Company London

When it comes to looking for an animation company London has many to offer. We’re not for everyone, but we do excel at making great films and animations for our clients. We work with everyone from big organisations to start ups, from fast moving consumer goods to fintech start ups.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
Show our clients how we make their videos!

Making Corporate Animation

Clients often come to us with no idea how a corporate animation is made, what to expect of their animation company. When they see the first version, clients are surprised there’s little movement or design, everything is a bit simplistic. That’s because animation is an iterative process, with the details and complexity building with each version.

We created this short film to help people visualise and understand the process, so take 90 seconds out of your day and learn how we make our animations!

corporate animation

Discovery

We start with a Discovery Workshop, where we listen to your challenge, discuss your audience and identify your key messages. Our clients find this process exciting and very revealing!

Next, we work out how to communicate these in a memorable way and share this with you in a script. You’ll give your feedback on this, and we exchange drafts until we have the production script.

  Click here to contact us 

Then we draw a storyboard to help you visualise how the action will play out, and create a moodboard to show you what it will look like

Once you’re happy, we go into production.

 

nc workshop

What’s with the Octopus?

Production

First you’ll see an animatic, which is a basic version with a dummy voice over. Then we’ll start bringing in the style and making things move. You’ll be commenting on each version to help us refine it, until we’re adding nice flourishes that bring it all to life…

Interrogate

Sound

Once you’ve signed off the animation, we record the final voice over, mix in music and add sound effects. Sound effects are particularly important, they help the action you’re seeing feel more real.

Delivery

We bring this all together into your finished animation. You can see more of our corporate animation in our portfolio. If you’re interested in creating a corporate animation to help grow your business, get in touch.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Create an animation that explained a complex offering in a lively and entertaining way for the middle of a pitch meeting.

We’re not known for bid video production, not because we don’t produce bid videos, but because we can’t often tell anyone about them! Dibs usual contain confidential information so it’s hard to re-purpose the filming or animation to put it on our showreel. Recently, though, we completed one we can do, so here it is!

We were asked to make a bid video in a hurry for one of our clients. From the brief it was clear we would be needing to see an organisation evolve as it implement our client’s strategy. We wanted the office to feel populated and active, since this was a big organisation. So when we were designing the look, we wanted something that looked human without too much detail.

bid video production

We went for a series of stylised characters without detailed faces, so we could show them interacting through their bodies. The benefit was that we didn’t have to also make their eyes and mouths move. We brought the office to life without a big demand on on animation time.

The client love the modern cool look, and liked the way we could make this come to life even through we had a short turnaround. But then we’re used to tight deadline video production!

 

bid video production



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
The client had eight members of the team they wanted to present at a pitch event, so we created 8 different clips, combining film of the team member with animation.

At Napoleon Creative we’ve made a load of whiteboard animation over the years. It’s a style which refuses to go out of fashion! However, filming a proper whiteboard animation can be time consuming to plan. So we looked at ways of doing a hand-drawn animation without filming. We came up with a digital solution, using the Procreate app and an iPad Pro.

Procreate enables us to draw digitally, making it quicker to correct, and gives a very crips texture will still being a hand-drawn animation.

The clips in question were for a bid film, so we can’t show you the whole thing, but hopefully the short excerpt above gives you a feel for it!

 

Read how whiteboard animation benefits your company.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Communicate a complex offering in just two minutes, in a way that would resonate with the audience.

We’ve just delivered on a tight deadline video for one of our regular clients,  to explain their proposition to their potential client in a meeting. The call came on the Thursday. Could we deliver for Wednesday? We took a breath. And got to work.

 

Timeline of a Tight Deadline Video

Thursday

We got the call and an email with a PowerPoint that explained the proposition. I read through the materials, and got my head around what they were asking for. Cracked on with a first draft of the script, delivered by close of play.

 

Friday

I had a call with the stakeholders, and went through the script. They helped flesh out the details,  bringing in clarity to the bits I’d kind of made up. They also brought in technical terms that I didn’t know, but would show to their client they knew what they were talking about.

I then briefed Johnny, one of our illustrators, with the brush strokes of the story. We knew it was set on a train, so he started with a carriage and some people sitting on it! He decided to build the train in 3D in the first instance. When we needed other angles, he was able to rotate the 3D model and redraw.

 

 

From this schematic, he could then draw the carriage in his inimitable style.

 

 

 

I then worked on the script and sketched some quick storyboards.

 

Meanwhile, Simran then started working on some of the technical scenes, which would need some thought.

  Click here to contact us  

Johnny also worked on character development, from quick sketches…

 

 

…through to something more detailed. By the end of the day, we were able to show a few design and quick animations to the client to give them a flavour of what we were doing.

 

 

Weekend

Over the weekend, Johnny drew like crazy, creating layered art work so we could start work on Monday morning. I checked in with him regularly, to keep his work on target. It’s always nice to give an illustrator free reign, and see where their imagination gets to, but for this job we didn’t have time for him to stray too far from what I imagined. By Sunday night, we had the key scenes drawn up. Our tight deadline video was on schedule.

 

Monday

All hands on deck. First we went through the storyboards as a team, so we all knew what we’re doing. Simran and Yair started working on the animation. Johnny carried on designing, with new builds. One thing we were clear on; we knew we want to add more details to the scenes but the priority was to get all of them complete in a simple form. Then we can look at how much time we have to finesse.

We got the first assembly complete just after lunch. All scenes were in there, even if they’re just stills. Another script call, and we get the script signed off. They reviewed the first assembly and we started on the changes. We made sure everyone in the NC team notes all the changes, as a change in one scene can have an impact on later ones.

I headed to the voice over record at 5. With the tight turnaround, I’d offered my services as the voice, to save having to cast a voice artist, and I know the script well. So by 5.45 I’d left the booth and I’m cycling back, while the chosen takes were whizzing back to the studio via WeTransfer.

Johnny finished up his designs, having added a cast of thousands to the train scenes. Simran and Yair stayed on late, tweaking the animations. I started adding my voice to the timeline. By 8pm, we’re sending the client a really sturdy version for their comments. Oh, and we prepared the sound files, so Joel can start building the sound effects overnight.

 

Tuesday

We were back in the studio super early. We had more client changes, all fairly straight forward. We were now at the stage where we could sprinkle on a little more magic, adding a few more facial expressions and speed lines outside the train window. We used a great Deadpool camera plug in on the train scenes, which gives the carriage interior shots the feeling that you’re on the train with the characters. We had whole conversations about what kind of people travel on trains and why are they on their journey, which means we add suitcases and dogs in the aisle, newspapers and all sorts.

The client signed off on a version around 2pm, so we know we’ve delivered what they need. We now have the rest of the afternoon and evening to surprise them with a little more sparkle still. We start working on the extras – giving them a bit more movement in the background, adding more each scene.

Late afternoon, Joel delivered the sound files, with voice over, music and sound effects  all mixed nicely together. We bit off more than we could chew on one scene, which ended up taking way longer than we planned.

We delivered the final file around 6.30 pm, which the clients love. Plenty of new details, some they might not even have noticed, but all of which add to the feel of quality of the film.

 

So that’s how we achieved a tight deadline video. I have to say that I was super impressed by what the Napoleon Creative team pulled together, in such a short time. I think setting it on a train was a great idea, as it’s an environment we all know and relate to. This made it easy for us to make it feel very real quickly. It also helps that over the decade of making animation, we’ve got our process down, and can quickly jump on a project. So if you have a tight deadline video, you know who to call!

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Capgemini,
Goal:
To communicate an offering about water detection in a memorable way.

Capgemini asked us to create yet another engaging corporate animation, this time for their Water Leakage product. This product looks at the challenge of water leakage in a very different way. Rather than using sensors, which can be time consuming and costly to install, they turned to data. Using various forms of data which are already available to water companies, they can predict where and when leaks will appear.

Want a great video? Get in touch!

 

Our Creative Process

Now, while innovative, their product didn’t bring to mind many exciting images, aside from pipes and work people at the roadside. However, during our Discovery Deck session, we kept coming back to the idea that it was about looking at water differently. So I started to wonder – how could I think differently about water? This is a process we always try when making corporate animation.

 

Well, water always falls with gravity. What if it flowed up hill?

Ice is hard. What if it wasn’t? What if it was bouncy like rubber?

And it is largely silent. So what if it made noise?

 

And so I decided to start the script with a few, well, white lies. I made up three phenomena that showed water acting differently to what you normally expect.

A river that flowed up hill

Ice that was bouncy like rubber

And rain that made the sound of a string orchestra

 

I knew when one of the clients wrote that she actually started to google to find the waterfall that flowed uphill that we’d done well! We’d put the audience in to a state where they questioned the world around them. They would be open to hearing about different ways of looking at water. And that’s exactly what we then did!

We made the waterfall/penguins/chameleon the stars of piece, and had them represent different features of the product. The waterfall was used to show how quickly the product can be implemented (the time it takes for a nearby cherry tree to bloom). The penguins represented members of the public who drew attention to leaks, or complained that their water pressure was down. And the chameleon turned from green to gold with all the money saved on investigations.

All in all this was a really engaging corporate animation to work on!

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Sembly,
Goal:
Communicate how a complex building system in a simple, friendly way.

We were asked to create a simple line Animation to show how Sembly’s construction technique works.

What is a simple line animation?

Well, styles of animation design vary (see load in our animation portfolio) but this one features simple outlines filled with colour to make up the characters and design. This gives the animation a simple, clean feel. We used a limited colour pallet to give the film a consistent look. This style of animation can become a little too simple, so we always add a few patterns to the blocks of colour, like in their trousers. This keeps the style consistent, but makes gives the film a little more of a 3D feel.

 

 

We also off set some of the elements, which gives a block printed feel. Again this gives the simple line animation texture. In a digital world, we feel it good to give animation something that feel more textured, so it doesn’t become entirely flat.

 

Line Animation - London Animation Agency 4

If you want to find out more about how we can help you, get in touch using the form below.

If you want to stay in touch with our work, follow us on LinkedIn. You can also follow on Facebook!

Remember, we don’t just do animation – we also film.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Amazon Web Services,
Goal:
Explain the key principles that will enable you to move your business to the cloud.

Amazon Web Servers came to us in search of a series of cool-looking video to promote their cloud-core campaign. We have a history of creating whiteboard animations, and they wanted something in a similar style. However, the delivery date didn’t really allow for this. So, we offered them an alternative: a time-lapse drawing video.

We used a drawing app for the iPad which records each stroke of the pencil. When played back, the scene builds. You get the hand drawn feel of a white board animation and all the whiteboard animation benefits without the need to film.

The other advantage of a time-lapse drawing video is that it allows you to use specific brand odours, like Amazon’s familiar egg- yolk yellow. This allowed us to develop ideas quickly, letting us hit our deadline with ease, creating a contemporary hand-drawn video.

time-lapse drawing video

We’re big fans of Apple, so couldn’t resist trying out the new iPad Pro. This new pencil is a pinup ahead of the last one. It really allows us to create the look and feel our client is striving for, is tactile and intuitive.

If you’re looking for a time-lapse drawing video, get in touch!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
We made this clip to show our prospects how we work with them.

If you’ve found us by Googling ‘animation company London’ then you’re probably looking for film or animation services. We have a complete portfolio of projects for you to look through, but here’s a little bit about how we work.

Discovery

You bring us your challenge

It might be a product you’re trying to sell, or a service you’re trying to explain.

We’ll set up a Discovery Deck session, where you’ll tell us about your business and how it works.

We explore your challenge and listen to your ideas. Your objectives. Who your audience will be and what frame of mind they’ll be in when you’re communicating with them.

Together we’ll define your key messages, streamlining them to give your audience what they want to know… and what you want them to know…!

Proposal

We’ll distil what we’ve learned into creative possibilities and solutions to maximise the return on your investment, with budget options to give you the right project at the right price for you.

Production

When it’s ready we’ll assemble a crack team of our core creatives and handpicked freelancers with the right skills for your project.

When you give us the green light, the team starts designing, writing, filming, and animating. And you’ll be involved too.

Post Production

Once we start the edit, we’ll share with you versions of the project for you to comment on. That way you can ensure what we’re creating is on target

Delivery

We make sure that whether whatever platform it’s for, your content works for you.

Animation Company London

When it comes to looking for an animation company London has many to offer. We’re not for everyone, but we do excel at making great films and animations for our clients. We work with everyone from big organisations to start ups, from fast moving consumer goods to fintech start ups.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
Show our clients how we make their videos!

Making Corporate Animation

Clients often come to us with no idea how a corporate animation is made, what to expect of their animation company. When they see the first version, clients are surprised there’s little movement or design, everything is a bit simplistic. That’s because animation is an iterative process, with the details and complexity building with each version.

We created this short film to help people visualise and understand the process, so take 90 seconds out of your day and learn how we make our animations!

corporate animation

Discovery

We start with a Discovery Workshop, where we listen to your challenge, discuss your audience and identify your key messages. Our clients find this process exciting and very revealing!

Next, we work out how to communicate these in a memorable way and share this with you in a script. You’ll give your feedback on this, and we exchange drafts until we have the production script.

  Click here to contact us 

Then we draw a storyboard to help you visualise how the action will play out, and create a moodboard to show you what it will look like

Once you’re happy, we go into production.

 

nc workshop

What’s with the Octopus?

Production

First you’ll see an animatic, which is a basic version with a dummy voice over. Then we’ll start bringing in the style and making things move. You’ll be commenting on each version to help us refine it, until we’re adding nice flourishes that bring it all to life…

Interrogate

Sound

Once you’ve signed off the animation, we record the final voice over, mix in music and add sound effects. Sound effects are particularly important, they help the action you’re seeing feel more real.

Delivery

We bring this all together into your finished animation. You can see more of our corporate animation in our portfolio. If you’re interested in creating a corporate animation to help grow your business, get in touch.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Create an animation that explained a complex offering in a lively and entertaining way for the middle of a pitch meeting.

We’re not known for bid video production, not because we don’t produce bid videos, but because we can’t often tell anyone about them! Dibs usual contain confidential information so it’s hard to re-purpose the filming or animation to put it on our showreel. Recently, though, we completed one we can do, so here it is!

We were asked to make a bid video in a hurry for one of our clients. From the brief it was clear we would be needing to see an organisation evolve as it implement our client’s strategy. We wanted the office to feel populated and active, since this was a big organisation. So when we were designing the look, we wanted something that looked human without too much detail.

bid video production

We went for a series of stylised characters without detailed faces, so we could show them interacting through their bodies. The benefit was that we didn’t have to also make their eyes and mouths move. We brought the office to life without a big demand on on animation time.

The client love the modern cool look, and liked the way we could make this come to life even through we had a short turnaround. But then we’re used to tight deadline video production!

 

bid video production



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
The client had eight members of the team they wanted to present at a pitch event, so we created 8 different clips, combining film of the team member with animation.

At Napoleon Creative we’ve made a load of whiteboard animation over the years. It’s a style which refuses to go out of fashion! However, filming a proper whiteboard animation can be time consuming to plan. So we looked at ways of doing a hand-drawn animation without filming. We came up with a digital solution, using the Procreate app and an iPad Pro.

Procreate enables us to draw digitally, making it quicker to correct, and gives a very crips texture will still being a hand-drawn animation.

The clips in question were for a bid film, so we can’t show you the whole thing, but hopefully the short excerpt above gives you a feel for it!

 

Read how whiteboard animation benefits your company.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Communicate a complex offering in just two minutes, in a way that would resonate with the audience.

We’ve just delivered on a tight deadline video for one of our regular clients,  to explain their proposition to their potential client in a meeting. The call came on the Thursday. Could we deliver for Wednesday? We took a breath. And got to work.

 

Timeline of a Tight Deadline Video

Thursday

We got the call and an email with a PowerPoint that explained the proposition. I read through the materials, and got my head around what they were asking for. Cracked on with a first draft of the script, delivered by close of play.

 

Friday

I had a call with the stakeholders, and went through the script. They helped flesh out the details,  bringing in clarity to the bits I’d kind of made up. They also brought in technical terms that I didn’t know, but would show to their client they knew what they were talking about.

I then briefed Johnny, one of our illustrators, with the brush strokes of the story. We knew it was set on a train, so he started with a carriage and some people sitting on it! He decided to build the train in 3D in the first instance. When we needed other angles, he was able to rotate the 3D model and redraw.

 

 

From this schematic, he could then draw the carriage in his inimitable style.

 

 

 

I then worked on the script and sketched some quick storyboards.

 

Meanwhile, Simran then started working on some of the technical scenes, which would need some thought.

  Click here to contact us  

Johnny also worked on character development, from quick sketches…

 

 

…through to something more detailed. By the end of the day, we were able to show a few design and quick animations to the client to give them a flavour of what we were doing.

 

 

Weekend

Over the weekend, Johnny drew like crazy, creating layered art work so we could start work on Monday morning. I checked in with him regularly, to keep his work on target. It’s always nice to give an illustrator free reign, and see where their imagination gets to, but for this job we didn’t have time for him to stray too far from what I imagined. By Sunday night, we had the key scenes drawn up. Our tight deadline video was on schedule.

 

Monday

All hands on deck. First we went through the storyboards as a team, so we all knew what we’re doing. Simran and Yair started working on the animation. Johnny carried on designing, with new builds. One thing we were clear on; we knew we want to add more details to the scenes but the priority was to get all of them complete in a simple form. Then we can look at how much time we have to finesse.

We got the first assembly complete just after lunch. All scenes were in there, even if they’re just stills. Another script call, and we get the script signed off. They reviewed the first assembly and we started on the changes. We made sure everyone in the NC team notes all the changes, as a change in one scene can have an impact on later ones.

I headed to the voice over record at 5. With the tight turnaround, I’d offered my services as the voice, to save having to cast a voice artist, and I know the script well. So by 5.45 I’d left the booth and I’m cycling back, while the chosen takes were whizzing back to the studio via WeTransfer.

Johnny finished up his designs, having added a cast of thousands to the train scenes. Simran and Yair stayed on late, tweaking the animations. I started adding my voice to the timeline. By 8pm, we’re sending the client a really sturdy version for their comments. Oh, and we prepared the sound files, so Joel can start building the sound effects overnight.

 

Tuesday

We were back in the studio super early. We had more client changes, all fairly straight forward. We were now at the stage where we could sprinkle on a little more magic, adding a few more facial expressions and speed lines outside the train window. We used a great Deadpool camera plug in on the train scenes, which gives the carriage interior shots the feeling that you’re on the train with the characters. We had whole conversations about what kind of people travel on trains and why are they on their journey, which means we add suitcases and dogs in the aisle, newspapers and all sorts.

The client signed off on a version around 2pm, so we know we’ve delivered what they need. We now have the rest of the afternoon and evening to surprise them with a little more sparkle still. We start working on the extras – giving them a bit more movement in the background, adding more each scene.

Late afternoon, Joel delivered the sound files, with voice over, music and sound effects  all mixed nicely together. We bit off more than we could chew on one scene, which ended up taking way longer than we planned.

We delivered the final file around 6.30 pm, which the clients love. Plenty of new details, some they might not even have noticed, but all of which add to the feel of quality of the film.

 

So that’s how we achieved a tight deadline video. I have to say that I was super impressed by what the Napoleon Creative team pulled together, in such a short time. I think setting it on a train was a great idea, as it’s an environment we all know and relate to. This made it easy for us to make it feel very real quickly. It also helps that over the decade of making animation, we’ve got our process down, and can quickly jump on a project. So if you have a tight deadline video, you know who to call!

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Capgemini,
Goal:
To communicate an offering about water detection in a memorable way.

Capgemini asked us to create yet another engaging corporate animation, this time for their Water Leakage product. This product looks at the challenge of water leakage in a very different way. Rather than using sensors, which can be time consuming and costly to install, they turned to data. Using various forms of data which are already available to water companies, they can predict where and when leaks will appear.

Want a great video? Get in touch!

 

Our Creative Process

Now, while innovative, their product didn’t bring to mind many exciting images, aside from pipes and work people at the roadside. However, during our Discovery Deck session, we kept coming back to the idea that it was about looking at water differently. So I started to wonder – how could I think differently about water? This is a process we always try when making corporate animation.

 

Well, water always falls with gravity. What if it flowed up hill?

Ice is hard. What if it wasn’t? What if it was bouncy like rubber?

And it is largely silent. So what if it made noise?

 

And so I decided to start the script with a few, well, white lies. I made up three phenomena that showed water acting differently to what you normally expect.

A river that flowed up hill

Ice that was bouncy like rubber

And rain that made the sound of a string orchestra

 

I knew when one of the clients wrote that she actually started to google to find the waterfall that flowed uphill that we’d done well! We’d put the audience in to a state where they questioned the world around them. They would be open to hearing about different ways of looking at water. And that’s exactly what we then did!

We made the waterfall/penguins/chameleon the stars of piece, and had them represent different features of the product. The waterfall was used to show how quickly the product can be implemented (the time it takes for a nearby cherry tree to bloom). The penguins represented members of the public who drew attention to leaks, or complained that their water pressure was down. And the chameleon turned from green to gold with all the money saved on investigations.

All in all this was a really engaging corporate animation to work on!

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Sembly,
Goal:
Communicate how a complex building system in a simple, friendly way.

We were asked to create a simple line Animation to show how Sembly’s construction technique works.

What is a simple line animation?

Well, styles of animation design vary (see load in our animation portfolio) but this one features simple outlines filled with colour to make up the characters and design. This gives the animation a simple, clean feel. We used a limited colour pallet to give the film a consistent look. This style of animation can become a little too simple, so we always add a few patterns to the blocks of colour, like in their trousers. This keeps the style consistent, but makes gives the film a little more of a 3D feel.

 

 

We also off set some of the elements, which gives a block printed feel. Again this gives the simple line animation texture. In a digital world, we feel it good to give animation something that feel more textured, so it doesn’t become entirely flat.

 

Line Animation - London Animation Agency 4

If you want to find out more about how we can help you, get in touch using the form below.

If you want to stay in touch with our work, follow us on LinkedIn. You can also follow on Facebook!

Remember, we don’t just do animation – we also film.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Amazon Web Services,
Goal:
Explain the key principles that will enable you to move your business to the cloud.

Amazon Web Servers came to us in search of a series of cool-looking video to promote their cloud-core campaign. We have a history of creating whiteboard animations, and they wanted something in a similar style. However, the delivery date didn’t really allow for this. So, we offered them an alternative: a time-lapse drawing video.

We used a drawing app for the iPad which records each stroke of the pencil. When played back, the scene builds. You get the hand drawn feel of a white board animation and all the whiteboard animation benefits without the need to film.

The other advantage of a time-lapse drawing video is that it allows you to use specific brand odours, like Amazon’s familiar egg- yolk yellow. This allowed us to develop ideas quickly, letting us hit our deadline with ease, creating a contemporary hand-drawn video.

time-lapse drawing video

We’re big fans of Apple, so couldn’t resist trying out the new iPad Pro. This new pencil is a pinup ahead of the last one. It really allows us to create the look and feel our client is striving for, is tactile and intuitive.

If you’re looking for a time-lapse drawing video, get in touch!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
We made this clip to show our prospects how we work with them.

If you’ve found us by Googling ‘animation company London’ then you’re probably looking for film or animation services. We have a complete portfolio of projects for you to look through, but here’s a little bit about how we work.

Discovery

You bring us your challenge

It might be a product you’re trying to sell, or a service you’re trying to explain.

We’ll set up a Discovery Deck session, where you’ll tell us about your business and how it works.

We explore your challenge and listen to your ideas. Your objectives. Who your audience will be and what frame of mind they’ll be in when you’re communicating with them.

Together we’ll define your key messages, streamlining them to give your audience what they want to know… and what you want them to know…!

Proposal

We’ll distil what we’ve learned into creative possibilities and solutions to maximise the return on your investment, with budget options to give you the right project at the right price for you.

Production

When it’s ready we’ll assemble a crack team of our core creatives and handpicked freelancers with the right skills for your project.

When you give us the green light, the team starts designing, writing, filming, and animating. And you’ll be involved too.

Post Production

Once we start the edit, we’ll share with you versions of the project for you to comment on. That way you can ensure what we’re creating is on target

Delivery

We make sure that whether whatever platform it’s for, your content works for you.

Animation Company London

When it comes to looking for an animation company London has many to offer. We’re not for everyone, but we do excel at making great films and animations for our clients. We work with everyone from big organisations to start ups, from fast moving consumer goods to fintech start ups.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
Show our clients how we make their videos!

Making Corporate Animation

Clients often come to us with no idea how a corporate animation is made, what to expect of their animation company. When they see the first version, clients are surprised there’s little movement or design, everything is a bit simplistic. That’s because animation is an iterative process, with the details and complexity building with each version.

We created this short film to help people visualise and understand the process, so take 90 seconds out of your day and learn how we make our animations!

corporate animation

Discovery

We start with a Discovery Workshop, where we listen to your challenge, discuss your audience and identify your key messages. Our clients find this process exciting and very revealing!

Next, we work out how to communicate these in a memorable way and share this with you in a script. You’ll give your feedback on this, and we exchange drafts until we have the production script.

  Click here to contact us 

Then we draw a storyboard to help you visualise how the action will play out, and create a moodboard to show you what it will look like

Once you’re happy, we go into production.

 

nc workshop

What’s with the Octopus?

Production

First you’ll see an animatic, which is a basic version with a dummy voice over. Then we’ll start bringing in the style and making things move. You’ll be commenting on each version to help us refine it, until we’re adding nice flourishes that bring it all to life…

Interrogate

Sound

Once you’ve signed off the animation, we record the final voice over, mix in music and add sound effects. Sound effects are particularly important, they help the action you’re seeing feel more real.

Delivery

We bring this all together into your finished animation. You can see more of our corporate animation in our portfolio. If you’re interested in creating a corporate animation to help grow your business, get in touch.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Create an animation that explained a complex offering in a lively and entertaining way for the middle of a pitch meeting.

We’re not known for bid video production, not because we don’t produce bid videos, but because we can’t often tell anyone about them! Dibs usual contain confidential information so it’s hard to re-purpose the filming or animation to put it on our showreel. Recently, though, we completed one we can do, so here it is!

We were asked to make a bid video in a hurry for one of our clients. From the brief it was clear we would be needing to see an organisation evolve as it implement our client’s strategy. We wanted the office to feel populated and active, since this was a big organisation. So when we were designing the look, we wanted something that looked human without too much detail.

bid video production

We went for a series of stylised characters without detailed faces, so we could show them interacting through their bodies. The benefit was that we didn’t have to also make their eyes and mouths move. We brought the office to life without a big demand on on animation time.

The client love the modern cool look, and liked the way we could make this come to life even through we had a short turnaround. But then we’re used to tight deadline video production!

 

bid video production



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
The client had eight members of the team they wanted to present at a pitch event, so we created 8 different clips, combining film of the team member with animation.

At Napoleon Creative we’ve made a load of whiteboard animation over the years. It’s a style which refuses to go out of fashion! However, filming a proper whiteboard animation can be time consuming to plan. So we looked at ways of doing a hand-drawn animation without filming. We came up with a digital solution, using the Procreate app and an iPad Pro.

Procreate enables us to draw digitally, making it quicker to correct, and gives a very crips texture will still being a hand-drawn animation.

The clips in question were for a bid film, so we can’t show you the whole thing, but hopefully the short excerpt above gives you a feel for it!

 

Read how whiteboard animation benefits your company.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Communicate a complex offering in just two minutes, in a way that would resonate with the audience.

We’ve just delivered on a tight deadline video for one of our regular clients,  to explain their proposition to their potential client in a meeting. The call came on the Thursday. Could we deliver for Wednesday? We took a breath. And got to work.

 

Timeline of a Tight Deadline Video

Thursday

We got the call and an email with a PowerPoint that explained the proposition. I read through the materials, and got my head around what they were asking for. Cracked on with a first draft of the script, delivered by close of play.

 

Friday

I had a call with the stakeholders, and went through the script. They helped flesh out the details,  bringing in clarity to the bits I’d kind of made up. They also brought in technical terms that I didn’t know, but would show to their client they knew what they were talking about.

I then briefed Johnny, one of our illustrators, with the brush strokes of the story. We knew it was set on a train, so he started with a carriage and some people sitting on it! He decided to build the train in 3D in the first instance. When we needed other angles, he was able to rotate the 3D model and redraw.

 

 

From this schematic, he could then draw the carriage in his inimitable style.

 

 

 

I then worked on the script and sketched some quick storyboards.

 

Meanwhile, Simran then started working on some of the technical scenes, which would need some thought.

  Click here to contact us  

Johnny also worked on character development, from quick sketches…

 

 

…through to something more detailed. By the end of the day, we were able to show a few design and quick animations to the client to give them a flavour of what we were doing.

 

 

Weekend

Over the weekend, Johnny drew like crazy, creating layered art work so we could start work on Monday morning. I checked in with him regularly, to keep his work on target. It’s always nice to give an illustrator free reign, and see where their imagination gets to, but for this job we didn’t have time for him to stray too far from what I imagined. By Sunday night, we had the key scenes drawn up. Our tight deadline video was on schedule.

 

Monday

All hands on deck. First we went through the storyboards as a team, so we all knew what we’re doing. Simran and Yair started working on the animation. Johnny carried on designing, with new builds. One thing we were clear on; we knew we want to add more details to the scenes but the priority was to get all of them complete in a simple form. Then we can look at how much time we have to finesse.

We got the first assembly complete just after lunch. All scenes were in there, even if they’re just stills. Another script call, and we get the script signed off. They reviewed the first assembly and we started on the changes. We made sure everyone in the NC team notes all the changes, as a change in one scene can have an impact on later ones.

I headed to the voice over record at 5. With the tight turnaround, I’d offered my services as the voice, to save having to cast a voice artist, and I know the script well. So by 5.45 I’d left the booth and I’m cycling back, while the chosen takes were whizzing back to the studio via WeTransfer.

Johnny finished up his designs, having added a cast of thousands to the train scenes. Simran and Yair stayed on late, tweaking the animations. I started adding my voice to the timeline. By 8pm, we’re sending the client a really sturdy version for their comments. Oh, and we prepared the sound files, so Joel can start building the sound effects overnight.

 

Tuesday

We were back in the studio super early. We had more client changes, all fairly straight forward. We were now at the stage where we could sprinkle on a little more magic, adding a few more facial expressions and speed lines outside the train window. We used a great Deadpool camera plug in on the train scenes, which gives the carriage interior shots the feeling that you’re on the train with the characters. We had whole conversations about what kind of people travel on trains and why are they on their journey, which means we add suitcases and dogs in the aisle, newspapers and all sorts.

The client signed off on a version around 2pm, so we know we’ve delivered what they need. We now have the rest of the afternoon and evening to surprise them with a little more sparkle still. We start working on the extras – giving them a bit more movement in the background, adding more each scene.

Late afternoon, Joel delivered the sound files, with voice over, music and sound effects  all mixed nicely together. We bit off more than we could chew on one scene, which ended up taking way longer than we planned.

We delivered the final file around 6.30 pm, which the clients love. Plenty of new details, some they might not even have noticed, but all of which add to the feel of quality of the film.

 

So that’s how we achieved a tight deadline video. I have to say that I was super impressed by what the Napoleon Creative team pulled together, in such a short time. I think setting it on a train was a great idea, as it’s an environment we all know and relate to. This made it easy for us to make it feel very real quickly. It also helps that over the decade of making animation, we’ve got our process down, and can quickly jump on a project. So if you have a tight deadline video, you know who to call!

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Capgemini,
Goal:
To communicate an offering about water detection in a memorable way.

Capgemini asked us to create yet another engaging corporate animation, this time for their Water Leakage product. This product looks at the challenge of water leakage in a very different way. Rather than using sensors, which can be time consuming and costly to install, they turned to data. Using various forms of data which are already available to water companies, they can predict where and when leaks will appear.

Want a great video? Get in touch!

 

Our Creative Process

Now, while innovative, their product didn’t bring to mind many exciting images, aside from pipes and work people at the roadside. However, during our Discovery Deck session, we kept coming back to the idea that it was about looking at water differently. So I started to wonder – how could I think differently about water? This is a process we always try when making corporate animation.

 

Well, water always falls with gravity. What if it flowed up hill?

Ice is hard. What if it wasn’t? What if it was bouncy like rubber?

And it is largely silent. So what if it made noise?

 

And so I decided to start the script with a few, well, white lies. I made up three phenomena that showed water acting differently to what you normally expect.

A river that flowed up hill

Ice that was bouncy like rubber

And rain that made the sound of a string orchestra

 

I knew when one of the clients wrote that she actually started to google to find the waterfall that flowed uphill that we’d done well! We’d put the audience in to a state where they questioned the world around them. They would be open to hearing about different ways of looking at water. And that’s exactly what we then did!

We made the waterfall/penguins/chameleon the stars of piece, and had them represent different features of the product. The waterfall was used to show how quickly the product can be implemented (the time it takes for a nearby cherry tree to bloom). The penguins represented members of the public who drew attention to leaks, or complained that their water pressure was down. And the chameleon turned from green to gold with all the money saved on investigations.

All in all this was a really engaging corporate animation to work on!

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Sembly,
Goal:
Communicate how a complex building system in a simple, friendly way.

We were asked to create a simple line Animation to show how Sembly’s construction technique works.

What is a simple line animation?

Well, styles of animation design vary (see load in our animation portfolio) but this one features simple outlines filled with colour to make up the characters and design. This gives the animation a simple, clean feel. We used a limited colour pallet to give the film a consistent look. This style of animation can become a little too simple, so we always add a few patterns to the blocks of colour, like in their trousers. This keeps the style consistent, but makes gives the film a little more of a 3D feel.

 

 

We also off set some of the elements, which gives a block printed feel. Again this gives the simple line animation texture. In a digital world, we feel it good to give animation something that feel more textured, so it doesn’t become entirely flat.

 

Line Animation - London Animation Agency 4

If you want to find out more about how we can help you, get in touch using the form below.

If you want to stay in touch with our work, follow us on LinkedIn. You can also follow on Facebook!

Remember, we don’t just do animation – we also film.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Amazon Web Services,
Goal:
Explain the key principles that will enable you to move your business to the cloud.

Amazon Web Servers came to us in search of a series of cool-looking video to promote their cloud-core campaign. We have a history of creating whiteboard animations, and they wanted something in a similar style. However, the delivery date didn’t really allow for this. So, we offered them an alternative: a time-lapse drawing video.

We used a drawing app for the iPad which records each stroke of the pencil. When played back, the scene builds. You get the hand drawn feel of a white board animation and all the whiteboard animation benefits without the need to film.

The other advantage of a time-lapse drawing video is that it allows you to use specific brand odours, like Amazon’s familiar egg- yolk yellow. This allowed us to develop ideas quickly, letting us hit our deadline with ease, creating a contemporary hand-drawn video.

time-lapse drawing video

We’re big fans of Apple, so couldn’t resist trying out the new iPad Pro. This new pencil is a pinup ahead of the last one. It really allows us to create the look and feel our client is striving for, is tactile and intuitive.

If you’re looking for a time-lapse drawing video, get in touch!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
We made this clip to show our prospects how we work with them.

If you’ve found us by Googling ‘animation company London’ then you’re probably looking for film or animation services. We have a complete portfolio of projects for you to look through, but here’s a little bit about how we work.

Discovery

You bring us your challenge

It might be a product you’re trying to sell, or a service you’re trying to explain.

We’ll set up a Discovery Deck session, where you’ll tell us about your business and how it works.

We explore your challenge and listen to your ideas. Your objectives. Who your audience will be and what frame of mind they’ll be in when you’re communicating with them.

Together we’ll define your key messages, streamlining them to give your audience what they want to know… and what you want them to know…!

Proposal

We’ll distil what we’ve learned into creative possibilities and solutions to maximise the return on your investment, with budget options to give you the right project at the right price for you.

Production

When it’s ready we’ll assemble a crack team of our core creatives and handpicked freelancers with the right skills for your project.

When you give us the green light, the team starts designing, writing, filming, and animating. And you’ll be involved too.

Post Production

Once we start the edit, we’ll share with you versions of the project for you to comment on. That way you can ensure what we’re creating is on target

Delivery

We make sure that whether whatever platform it’s for, your content works for you.

Animation Company London

When it comes to looking for an animation company London has many to offer. We’re not for everyone, but we do excel at making great films and animations for our clients. We work with everyone from big organisations to start ups, from fast moving consumer goods to fintech start ups.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
Show our clients how we make their videos!

Making Corporate Animation

Clients often come to us with no idea how a corporate animation is made, what to expect of their animation company. When they see the first version, clients are surprised there’s little movement or design, everything is a bit simplistic. That’s because animation is an iterative process, with the details and complexity building with each version.

We created this short film to help people visualise and understand the process, so take 90 seconds out of your day and learn how we make our animations!

corporate animation

Discovery

We start with a Discovery Workshop, where we listen to your challenge, discuss your audience and identify your key messages. Our clients find this process exciting and very revealing!

Next, we work out how to communicate these in a memorable way and share this with you in a script. You’ll give your feedback on this, and we exchange drafts until we have the production script.

  Click here to contact us 

Then we draw a storyboard to help you visualise how the action will play out, and create a moodboard to show you what it will look like

Once you’re happy, we go into production.

 

nc workshop

What’s with the Octopus?

Production

First you’ll see an animatic, which is a basic version with a dummy voice over. Then we’ll start bringing in the style and making things move. You’ll be commenting on each version to help us refine it, until we’re adding nice flourishes that bring it all to life…

Interrogate

Sound

Once you’ve signed off the animation, we record the final voice over, mix in music and add sound effects. Sound effects are particularly important, they help the action you’re seeing feel more real.

Delivery

We bring this all together into your finished animation. You can see more of our corporate animation in our portfolio. If you’re interested in creating a corporate animation to help grow your business, get in touch.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Create an animation that explained a complex offering in a lively and entertaining way for the middle of a pitch meeting.

We’re not known for bid video production, not because we don’t produce bid videos, but because we can’t often tell anyone about them! Dibs usual contain confidential information so it’s hard to re-purpose the filming or animation to put it on our showreel. Recently, though, we completed one we can do, so here it is!

We were asked to make a bid video in a hurry for one of our clients. From the brief it was clear we would be needing to see an organisation evolve as it implement our client’s strategy. We wanted the office to feel populated and active, since this was a big organisation. So when we were designing the look, we wanted something that looked human without too much detail.

bid video production

We went for a series of stylised characters without detailed faces, so we could show them interacting through their bodies. The benefit was that we didn’t have to also make their eyes and mouths move. We brought the office to life without a big demand on on animation time.

The client love the modern cool look, and liked the way we could make this come to life even through we had a short turnaround. But then we’re used to tight deadline video production!

 

bid video production



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
The client had eight members of the team they wanted to present at a pitch event, so we created 8 different clips, combining film of the team member with animation.

At Napoleon Creative we’ve made a load of whiteboard animation over the years. It’s a style which refuses to go out of fashion! However, filming a proper whiteboard animation can be time consuming to plan. So we looked at ways of doing a hand-drawn animation without filming. We came up with a digital solution, using the Procreate app and an iPad Pro.

Procreate enables us to draw digitally, making it quicker to correct, and gives a very crips texture will still being a hand-drawn animation.

The clips in question were for a bid film, so we can’t show you the whole thing, but hopefully the short excerpt above gives you a feel for it!

 

Read how whiteboard animation benefits your company.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Communicate a complex offering in just two minutes, in a way that would resonate with the audience.

We’ve just delivered on a tight deadline video for one of our regular clients,  to explain their proposition to their potential client in a meeting. The call came on the Thursday. Could we deliver for Wednesday? We took a breath. And got to work.

 

Timeline of a Tight Deadline Video

Thursday

We got the call and an email with a PowerPoint that explained the proposition. I read through the materials, and got my head around what they were asking for. Cracked on with a first draft of the script, delivered by close of play.

 

Friday

I had a call with the stakeholders, and went through the script. They helped flesh out the details,  bringing in clarity to the bits I’d kind of made up. They also brought in technical terms that I didn’t know, but would show to their client they knew what they were talking about.

I then briefed Johnny, one of our illustrators, with the brush strokes of the story. We knew it was set on a train, so he started with a carriage and some people sitting on it! He decided to build the train in 3D in the first instance. When we needed other angles, he was able to rotate the 3D model and redraw.

 

 

From this schematic, he could then draw the carriage in his inimitable style.

 

 

 

I then worked on the script and sketched some quick storyboards.

 

Meanwhile, Simran then started working on some of the technical scenes, which would need some thought.

  Click here to contact us  

Johnny also worked on character development, from quick sketches…

 

 

…through to something more detailed. By the end of the day, we were able to show a few design and quick animations to the client to give them a flavour of what we were doing.

 

 

Weekend

Over the weekend, Johnny drew like crazy, creating layered art work so we could start work on Monday morning. I checked in with him regularly, to keep his work on target. It’s always nice to give an illustrator free reign, and see where their imagination gets to, but for this job we didn’t have time for him to stray too far from what I imagined. By Sunday night, we had the key scenes drawn up. Our tight deadline video was on schedule.

 

Monday

All hands on deck. First we went through the storyboards as a team, so we all knew what we’re doing. Simran and Yair started working on the animation. Johnny carried on designing, with new builds. One thing we were clear on; we knew we want to add more details to the scenes but the priority was to get all of them complete in a simple form. Then we can look at how much time we have to finesse.

We got the first assembly complete just after lunch. All scenes were in there, even if they’re just stills. Another script call, and we get the script signed off. They reviewed the first assembly and we started on the changes. We made sure everyone in the NC team notes all the changes, as a change in one scene can have an impact on later ones.

I headed to the voice over record at 5. With the tight turnaround, I’d offered my services as the voice, to save having to cast a voice artist, and I know the script well. So by 5.45 I’d left the booth and I’m cycling back, while the chosen takes were whizzing back to the studio via WeTransfer.

Johnny finished up his designs, having added a cast of thousands to the train scenes. Simran and Yair stayed on late, tweaking the animations. I started adding my voice to the timeline. By 8pm, we’re sending the client a really sturdy version for their comments. Oh, and we prepared the sound files, so Joel can start building the sound effects overnight.

 

Tuesday

We were back in the studio super early. We had more client changes, all fairly straight forward. We were now at the stage where we could sprinkle on a little more magic, adding a few more facial expressions and speed lines outside the train window. We used a great Deadpool camera plug in on the train scenes, which gives the carriage interior shots the feeling that you’re on the train with the characters. We had whole conversations about what kind of people travel on trains and why are they on their journey, which means we add suitcases and dogs in the aisle, newspapers and all sorts.

The client signed off on a version around 2pm, so we know we’ve delivered what they need. We now have the rest of the afternoon and evening to surprise them with a little more sparkle still. We start working on the extras – giving them a bit more movement in the background, adding more each scene.

Late afternoon, Joel delivered the sound files, with voice over, music and sound effects  all mixed nicely together. We bit off more than we could chew on one scene, which ended up taking way longer than we planned.

We delivered the final file around 6.30 pm, which the clients love. Plenty of new details, some they might not even have noticed, but all of which add to the feel of quality of the film.

 

So that’s how we achieved a tight deadline video. I have to say that I was super impressed by what the Napoleon Creative team pulled together, in such a short time. I think setting it on a train was a great idea, as it’s an environment we all know and relate to. This made it easy for us to make it feel very real quickly. It also helps that over the decade of making animation, we’ve got our process down, and can quickly jump on a project. So if you have a tight deadline video, you know who to call!

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Capgemini,
Goal:
To communicate an offering about water detection in a memorable way.

Capgemini asked us to create yet another engaging corporate animation, this time for their Water Leakage product. This product looks at the challenge of water leakage in a very different way. Rather than using sensors, which can be time consuming and costly to install, they turned to data. Using various forms of data which are already available to water companies, they can predict where and when leaks will appear.

Want a great video? Get in touch!

 

Our Creative Process

Now, while innovative, their product didn’t bring to mind many exciting images, aside from pipes and work people at the roadside. However, during our Discovery Deck session, we kept coming back to the idea that it was about looking at water differently. So I started to wonder – how could I think differently about water? This is a process we always try when making corporate animation.

 

Well, water always falls with gravity. What if it flowed up hill?

Ice is hard. What if it wasn’t? What if it was bouncy like rubber?

And it is largely silent. So what if it made noise?

 

And so I decided to start the script with a few, well, white lies. I made up three phenomena that showed water acting differently to what you normally expect.

A river that flowed up hill

Ice that was bouncy like rubber

And rain that made the sound of a string orchestra

 

I knew when one of the clients wrote that she actually started to google to find the waterfall that flowed uphill that we’d done well! We’d put the audience in to a state where they questioned the world around them. They would be open to hearing about different ways of looking at water. And that’s exactly what we then did!

We made the waterfall/penguins/chameleon the stars of piece, and had them represent different features of the product. The waterfall was used to show how quickly the product can be implemented (the time it takes for a nearby cherry tree to bloom). The penguins represented members of the public who drew attention to leaks, or complained that their water pressure was down. And the chameleon turned from green to gold with all the money saved on investigations.

All in all this was a really engaging corporate animation to work on!

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Sembly,
Goal:
Communicate how a complex building system in a simple, friendly way.

We were asked to create a simple line Animation to show how Sembly’s construction technique works.

What is a simple line animation?

Well, styles of animation design vary (see load in our animation portfolio) but this one features simple outlines filled with colour to make up the characters and design. This gives the animation a simple, clean feel. We used a limited colour pallet to give the film a consistent look. This style of animation can become a little too simple, so we always add a few patterns to the blocks of colour, like in their trousers. This keeps the style consistent, but makes gives the film a little more of a 3D feel.

 

 

We also off set some of the elements, which gives a block printed feel. Again this gives the simple line animation texture. In a digital world, we feel it good to give animation something that feel more textured, so it doesn’t become entirely flat.

 

Line Animation - London Animation Agency 4

If you want to find out more about how we can help you, get in touch using the form below.

If you want to stay in touch with our work, follow us on LinkedIn. You can also follow on Facebook!

Remember, we don’t just do animation – we also film.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Amazon Web Services,
Goal:
Explain the key principles that will enable you to move your business to the cloud.

Amazon Web Servers came to us in search of a series of cool-looking video to promote their cloud-core campaign. We have a history of creating whiteboard animations, and they wanted something in a similar style. However, the delivery date didn’t really allow for this. So, we offered them an alternative: a time-lapse drawing video.

We used a drawing app for the iPad which records each stroke of the pencil. When played back, the scene builds. You get the hand drawn feel of a white board animation and all the whiteboard animation benefits without the need to film.

The other advantage of a time-lapse drawing video is that it allows you to use specific brand odours, like Amazon’s familiar egg- yolk yellow. This allowed us to develop ideas quickly, letting us hit our deadline with ease, creating a contemporary hand-drawn video.

time-lapse drawing video

We’re big fans of Apple, so couldn’t resist trying out the new iPad Pro. This new pencil is a pinup ahead of the last one. It really allows us to create the look and feel our client is striving for, is tactile and intuitive.

If you’re looking for a time-lapse drawing video, get in touch!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.