Client:
FutureGov,
Services:
Goal:
Super fast animation, just 48hrs to bring an idea to life to introduce an app that brings together volunteers and people with needs during the Covid-19 Crisis.

While Animation has always been a powerful visual storytelling medium, since Covid-19 has greatly restricted filming possibilities, it’s become an essential item in the marketer’s toolkit.

That’s why long-term client FutureGov turned to us to create an animation for their Beacon app. We turned this app around in 48 hours so they could start promoting their app into play as quickly as possible.

We helped them shape their script and gave them some visual styles to consider, setting expectations of what could be achieved within the time frame they had.

Our team, all working from their respective homes, used web conferencing to stay in touch, share screens and keep the project moving. Keeping an eye on consistency was essential, given that we couldn’t see each other’s screens while we worked!

Why are companies turning to animations during Covid-19?

Animation is a wonderful format that can tell complex stories, even ones which might not seem visually interesting, in an effective and engaging way. With filming options being greatly limited, we’re seeing a rise in enquiries around how can we communicate with animation, since this can be done remotely by our animation team.  It means that companies can still communicate clearly and with impact, and keep the quality of their communication high.

What makes a great animation?

There are three key elements to a great animation.

  • The scripts that tells the story and communicates the message
  • The mood board which shows you how it’s going to look
  • The storyboard which show how the action that happens in the film

A great animation studio will be able to help you with all of these – and we certainly can!

What should you consider before commissioning an animation?

The message is key. What are you trying to communicate? Once you have it, can you simplify it further? And is this the message your audience is looking for?

We help people with this process of distilling their ideas with our Discovery Deck.

Don’t worry if you don’t have a style in mind, we can show you a range of animation. But if you’ve seen a film you like , feel free to share it with us.

What are the risks for commissioning animation during Covid-19

Animations are complex to make, and when everyone’s in the studio, we can see each other’s work. This makes it easy to both bounce ideas of people, and also maintain consistency. However, with Covid-19 meaning we’re all self-isolating, we rely on video conferencing to share screens and chat through work. We have to be stricter about signing off each stage before moving on to the next.  It requires us to check in more regularly, and really scrutinise the work. But for the most part, it’s business as usual for us!

Which companies are most suited to using animations?

It’s not about which companies are suited to animations – it’s about what kind of animations to use! There are so many styles, from highly technical to more character led animation, there’s sure to be one that fits in with your needs.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Kantar,
Goal:
Communicate the key benefits and value a SaaS product brings, while keeping within new brand guidelines

Our regular client Kantar Media asked us to create branded video content to promote their new Reputation offering. As a result we created a video that was part-walkthrough of the dashboard, but also illustrating the value that the product brings to its users. Reputation has extensive tracking and monitoring capability, combined with Kantar’s evaluation expertise, which provides insights to their clients to help them understand how they are seen by consumers and influencers. Brands can then respond quickly when needed and informs planning and strategies on driving longer-term brand value and loyalty.

SaaS Animation

Tips for making Branded Video Content

As always, we recommend the ‘trailer’ approach. You’re not creating a movie that tells every single feature and benefit of the product. You should be creating a ‘trailer’ that:

  • shows the best bits that will grab your audience’s attention
  • creates an emotional response
  • show them the value it brings (not necessarily the details of ‘how’ it brings value)
  • gives them a strong call to action to move towards purchase

This also keeps the length of the video down, which is all important in our time-poor, distraction-rich lives.

Branded content video

One of the key things was to make sure we stuck to Kantar’s recent brand refresh. This was new territory, as although they had a great and expansive collection of brand guidelines and templates, we were the first London Animation studio  to create an animation for them after the re-band. This meant we had lots of fun exploring how to make the guidelines move on screen!

If you’re looking for branded video content, we can help your bring your brand to life.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Sembly,
Goal:
Communicate how a complex building system in a simple, friendly way.

We were asked to create a simple line Animation to show how Sembly’s construction technique works.

What is a simple line animation?

Well, styles of animation design vary (see load in our animation portfolio) but this one features simple outlines filled with colour to make up the characters and design. This gives the animation a simple, clean feel. We used a limited colour pallet to give the film a consistent look. This style of animation can become a little too simple, so we always add a few patterns to the blocks of colour, like in their trousers. This keeps the style consistent, but makes gives the film a little more of a 3D feel.

 

 

We also off set some of the elements, which gives a block printed feel. Again this gives the simple line animation texture. In a digital world, we feel it good to give animation something that feel more textured, so it doesn’t become entirely flat.

 

Line Animation - London Animation Agency 4

If you want to find out more about how we can help you, get in touch using the form below.

If you want to stay in touch with our work, follow us on LinkedIn. You can also follow on Facebook!

Remember, we don’t just do animation – we also film.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Amazon Web Services,
Goal:
Explain the key principles that will enable you to move your business to the cloud.

Amazon Web Servers came to us in search of a series of cool-looking video to promote their cloud-core campaign. We have a history of creating whiteboard animations, and they wanted something in a similar style. However, the delivery date didn’t really allow for this. So, we offered them an alternative: a time-lapse drawing video.

We used a drawing app for the iPad which records each stroke of the pencil. When played back, the scene builds. You get the hand drawn feel of a white board animation and all the whiteboard animation benefits without the need to film.

The other advantage of a time-lapse drawing video is that it allows you to use specific brand odours, like Amazon’s familiar egg- yolk yellow. This allowed us to develop ideas quickly, letting us hit our deadline with ease, creating a contemporary hand-drawn video.

time-lapse drawing video

We’re big fans of Apple, so couldn’t resist trying out the new iPad Pro. This new pencil is a pinup ahead of the last one. It really allows us to create the look and feel our client is striving for, is tactile and intuitive.

If you’re looking for a time-lapse drawing video, get in touch!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
We made this clip to show our prospects how we work with them.

If you’ve found us by Googling ‘animation company London’ then you’re probably looking for film or animation services. We have a complete portfolio of projects for you to look through, but here’s a little bit about how we work.

Discovery

You bring us your challenge

It might be a product you’re trying to sell, or a service you’re trying to explain.

We’ll set up a Discovery Deck session, where you’ll tell us about your business and how it works.

We explore your challenge and listen to your ideas. Your objectives. Who your audience will be and what frame of mind they’ll be in when you’re communicating with them.

Together we’ll define your key messages, streamlining them to give your audience what they want to know… and what you want them to know…!

Proposal

We’ll distil what we’ve learned into creative possibilities and solutions to maximise the return on your investment, with budget options to give you the right project at the right price for you.

Production

When it’s ready we’ll assemble a crack team of our core creatives and handpicked freelancers with the right skills for your project.

When you give us the green light, the team starts designing, writing, filming, and animating. And you’ll be involved too.

Post Production

Once we start the edit, we’ll share with you versions of the project for you to comment on. That way you can ensure what we’re creating is on target

Delivery

We make sure that whether whatever platform it’s for, your content works for you.

Animation Company London

When it comes to looking for an animation company London has many to offer. We’re not for everyone, but we do excel at making great films and animations for our clients. We work with everyone from big organisations to start ups, from fast moving consumer goods to fintech start ups.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
Show our clients how we make their videos!

Making Corporate Animation

Clients often come to us with no idea how a corporate animation is made, what to expect of their animation company. When they see the first version, clients are surprised there’s little movement or design, everything is a bit simplistic. That’s because animation is an iterative process, with the details and complexity building with each version.

We created this short film to help people visualise and understand the process, so take 90 seconds out of your day and learn how we make our animations!

corporate animation

Discovery

We start with a Discovery Workshop, where we listen to your challenge, discuss your audience and identify your key messages. Our clients find this process exciting and very revealing!

Next, we work out how to communicate these in a memorable way and share this with you in a script. You’ll give your feedback on this, and we exchange drafts until we have the production script.

  Click here to contact us 

Then we draw a storyboard to help you visualise how the action will play out, and create a moodboard to show you what it will look like

Once you’re happy, we go into production.

 

nc workshop

What’s with the Octopus?

Production

First you’ll see an animatic, which is a basic version with a dummy voice over. Then we’ll start bringing in the style and making things move. You’ll be commenting on each version to help us refine it, until we’re adding nice flourishes that bring it all to life…

Interrogate

Sound

Once you’ve signed off the animation, we record the final voice over, mix in music and add sound effects. Sound effects are particularly important, they help the action you’re seeing feel more real.

Delivery

We bring this all together into your finished animation. You can see more of our corporate animation in our portfolio. If you’re interested in creating a corporate animation to help grow your business, get in touch.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Create an animation that explained a complex offering in a lively and entertaining way for the middle of a pitch meeting.

We’re not known for bid video production, not because we don’t produce bid videos, but because we can’t often tell anyone about them! Dibs usual contain confidential information so it’s hard to re-purpose the filming or animation to put it on our showreel. Recently, though, we completed one we can do, so here it is!

We were asked to make a bid video in a hurry for one of our clients. From the brief it was clear we would be needing to see an organisation evolve as it implement our client’s strategy. We wanted the office to feel populated and active, since this was a big organisation. So when we were designing the look, we wanted something that looked human without too much detail.

bid video production

We went for a series of stylised characters without detailed faces, so we could show them interacting through their bodies. The benefit was that we didn’t have to also make their eyes and mouths move. We brought the office to life without a big demand on on animation time.

The client love the modern cool look, and liked the way we could make this come to life even through we had a short turnaround. But then we’re used to tight deadline video production!

 

bid video production



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
The client had eight members of the team they wanted to present at a pitch event, so we created 8 different clips, combining film of the team member with animation.

At Napoleon Creative we’ve made a load of whiteboard animation over the years. It’s a style which refuses to go out of fashion! However, filming a proper whiteboard animation can be time consuming to plan. So we looked at ways of doing a hand-drawn animation without filming. We came up with a digital solution, using the Procreate app and an iPad Pro.

Procreate enables us to draw digitally, making it quicker to correct, and gives a very crips texture will still being a hand-drawn animation.

The clips in question were for a bid film, so we can’t show you the whole thing, but hopefully the short excerpt above gives you a feel for it!

 

Read how whiteboard animation benefits your company.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
FutureGov,
Services:
Goal:
Super fast animation, just 48hrs to bring an idea to life to introduce an app that brings together volunteers and people with needs during the Covid-19 Crisis.

While Animation has always been a powerful visual storytelling medium, since Covid-19 has greatly restricted filming possibilities, it’s become an essential item in the marketer’s toolkit.

That’s why long-term client FutureGov turned to us to create an animation for their Beacon app. We turned this app around in 48 hours so they could start promoting their app into play as quickly as possible.

We helped them shape their script and gave them some visual styles to consider, setting expectations of what could be achieved within the time frame they had.

Our team, all working from their respective homes, used web conferencing to stay in touch, share screens and keep the project moving. Keeping an eye on consistency was essential, given that we couldn’t see each other’s screens while we worked!

Why are companies turning to animations during Covid-19?

Animation is a wonderful format that can tell complex stories, even ones which might not seem visually interesting, in an effective and engaging way. With filming options being greatly limited, we’re seeing a rise in enquiries around how can we communicate with animation, since this can be done remotely by our animation team.  It means that companies can still communicate clearly and with impact, and keep the quality of their communication high.

What makes a great animation?

There are three key elements to a great animation.

  • The scripts that tells the story and communicates the message
  • The mood board which shows you how it’s going to look
  • The storyboard which show how the action that happens in the film

A great animation studio will be able to help you with all of these – and we certainly can!

What should you consider before commissioning an animation?

The message is key. What are you trying to communicate? Once you have it, can you simplify it further? And is this the message your audience is looking for?

We help people with this process of distilling their ideas with our Discovery Deck.

Don’t worry if you don’t have a style in mind, we can show you a range of animation. But if you’ve seen a film you like , feel free to share it with us.

What are the risks for commissioning animation during Covid-19

Animations are complex to make, and when everyone’s in the studio, we can see each other’s work. This makes it easy to both bounce ideas of people, and also maintain consistency. However, with Covid-19 meaning we’re all self-isolating, we rely on video conferencing to share screens and chat through work. We have to be stricter about signing off each stage before moving on to the next.  It requires us to check in more regularly, and really scrutinise the work. But for the most part, it’s business as usual for us!

Which companies are most suited to using animations?

It’s not about which companies are suited to animations – it’s about what kind of animations to use! There are so many styles, from highly technical to more character led animation, there’s sure to be one that fits in with your needs.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Kantar,
Goal:
Communicate the key benefits and value a SaaS product brings, while keeping within new brand guidelines

Our regular client Kantar Media asked us to create branded video content to promote their new Reputation offering. As a result we created a video that was part-walkthrough of the dashboard, but also illustrating the value that the product brings to its users. Reputation has extensive tracking and monitoring capability, combined with Kantar’s evaluation expertise, which provides insights to their clients to help them understand how they are seen by consumers and influencers. Brands can then respond quickly when needed and informs planning and strategies on driving longer-term brand value and loyalty.

SaaS Animation

Tips for making Branded Video Content

As always, we recommend the ‘trailer’ approach. You’re not creating a movie that tells every single feature and benefit of the product. You should be creating a ‘trailer’ that:

  • shows the best bits that will grab your audience’s attention
  • creates an emotional response
  • show them the value it brings (not necessarily the details of ‘how’ it brings value)
  • gives them a strong call to action to move towards purchase

This also keeps the length of the video down, which is all important in our time-poor, distraction-rich lives.

Branded content video

One of the key things was to make sure we stuck to Kantar’s recent brand refresh. This was new territory, as although they had a great and expansive collection of brand guidelines and templates, we were the first London Animation studio  to create an animation for them after the re-band. This meant we had lots of fun exploring how to make the guidelines move on screen!

If you’re looking for branded video content, we can help your bring your brand to life.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Sembly,
Goal:
Communicate how a complex building system in a simple, friendly way.

We were asked to create a simple line Animation to show how Sembly’s construction technique works.

What is a simple line animation?

Well, styles of animation design vary (see load in our animation portfolio) but this one features simple outlines filled with colour to make up the characters and design. This gives the animation a simple, clean feel. We used a limited colour pallet to give the film a consistent look. This style of animation can become a little too simple, so we always add a few patterns to the blocks of colour, like in their trousers. This keeps the style consistent, but makes gives the film a little more of a 3D feel.

 

 

We also off set some of the elements, which gives a block printed feel. Again this gives the simple line animation texture. In a digital world, we feel it good to give animation something that feel more textured, so it doesn’t become entirely flat.

 

Line Animation - London Animation Agency 4

If you want to find out more about how we can help you, get in touch using the form below.

If you want to stay in touch with our work, follow us on LinkedIn. You can also follow on Facebook!

Remember, we don’t just do animation – we also film.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Amazon Web Services,
Goal:
Explain the key principles that will enable you to move your business to the cloud.

Amazon Web Servers came to us in search of a series of cool-looking video to promote their cloud-core campaign. We have a history of creating whiteboard animations, and they wanted something in a similar style. However, the delivery date didn’t really allow for this. So, we offered them an alternative: a time-lapse drawing video.

We used a drawing app for the iPad which records each stroke of the pencil. When played back, the scene builds. You get the hand drawn feel of a white board animation and all the whiteboard animation benefits without the need to film.

The other advantage of a time-lapse drawing video is that it allows you to use specific brand odours, like Amazon’s familiar egg- yolk yellow. This allowed us to develop ideas quickly, letting us hit our deadline with ease, creating a contemporary hand-drawn video.

time-lapse drawing video

We’re big fans of Apple, so couldn’t resist trying out the new iPad Pro. This new pencil is a pinup ahead of the last one. It really allows us to create the look and feel our client is striving for, is tactile and intuitive.

If you’re looking for a time-lapse drawing video, get in touch!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
We made this clip to show our prospects how we work with them.

If you’ve found us by Googling ‘animation company London’ then you’re probably looking for film or animation services. We have a complete portfolio of projects for you to look through, but here’s a little bit about how we work.

Discovery

You bring us your challenge

It might be a product you’re trying to sell, or a service you’re trying to explain.

We’ll set up a Discovery Deck session, where you’ll tell us about your business and how it works.

We explore your challenge and listen to your ideas. Your objectives. Who your audience will be and what frame of mind they’ll be in when you’re communicating with them.

Together we’ll define your key messages, streamlining them to give your audience what they want to know… and what you want them to know…!

Proposal

We’ll distil what we’ve learned into creative possibilities and solutions to maximise the return on your investment, with budget options to give you the right project at the right price for you.

Production

When it’s ready we’ll assemble a crack team of our core creatives and handpicked freelancers with the right skills for your project.

When you give us the green light, the team starts designing, writing, filming, and animating. And you’ll be involved too.

Post Production

Once we start the edit, we’ll share with you versions of the project for you to comment on. That way you can ensure what we’re creating is on target

Delivery

We make sure that whether whatever platform it’s for, your content works for you.

Animation Company London

When it comes to looking for an animation company London has many to offer. We’re not for everyone, but we do excel at making great films and animations for our clients. We work with everyone from big organisations to start ups, from fast moving consumer goods to fintech start ups.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
Show our clients how we make their videos!

Making Corporate Animation

Clients often come to us with no idea how a corporate animation is made, what to expect of their animation company. When they see the first version, clients are surprised there’s little movement or design, everything is a bit simplistic. That’s because animation is an iterative process, with the details and complexity building with each version.

We created this short film to help people visualise and understand the process, so take 90 seconds out of your day and learn how we make our animations!

corporate animation

Discovery

We start with a Discovery Workshop, where we listen to your challenge, discuss your audience and identify your key messages. Our clients find this process exciting and very revealing!

Next, we work out how to communicate these in a memorable way and share this with you in a script. You’ll give your feedback on this, and we exchange drafts until we have the production script.

  Click here to contact us 

Then we draw a storyboard to help you visualise how the action will play out, and create a moodboard to show you what it will look like

Once you’re happy, we go into production.

 

nc workshop

What’s with the Octopus?

Production

First you’ll see an animatic, which is a basic version with a dummy voice over. Then we’ll start bringing in the style and making things move. You’ll be commenting on each version to help us refine it, until we’re adding nice flourishes that bring it all to life…

Interrogate

Sound

Once you’ve signed off the animation, we record the final voice over, mix in music and add sound effects. Sound effects are particularly important, they help the action you’re seeing feel more real.

Delivery

We bring this all together into your finished animation. You can see more of our corporate animation in our portfolio. If you’re interested in creating a corporate animation to help grow your business, get in touch.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Create an animation that explained a complex offering in a lively and entertaining way for the middle of a pitch meeting.

We’re not known for bid video production, not because we don’t produce bid videos, but because we can’t often tell anyone about them! Dibs usual contain confidential information so it’s hard to re-purpose the filming or animation to put it on our showreel. Recently, though, we completed one we can do, so here it is!

We were asked to make a bid video in a hurry for one of our clients. From the brief it was clear we would be needing to see an organisation evolve as it implement our client’s strategy. We wanted the office to feel populated and active, since this was a big organisation. So when we were designing the look, we wanted something that looked human without too much detail.

bid video production

We went for a series of stylised characters without detailed faces, so we could show them interacting through their bodies. The benefit was that we didn’t have to also make their eyes and mouths move. We brought the office to life without a big demand on on animation time.

The client love the modern cool look, and liked the way we could make this come to life even through we had a short turnaround. But then we’re used to tight deadline video production!

 

bid video production



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
The client had eight members of the team they wanted to present at a pitch event, so we created 8 different clips, combining film of the team member with animation.

At Napoleon Creative we’ve made a load of whiteboard animation over the years. It’s a style which refuses to go out of fashion! However, filming a proper whiteboard animation can be time consuming to plan. So we looked at ways of doing a hand-drawn animation without filming. We came up with a digital solution, using the Procreate app and an iPad Pro.

Procreate enables us to draw digitally, making it quicker to correct, and gives a very crips texture will still being a hand-drawn animation.

The clips in question were for a bid film, so we can’t show you the whole thing, but hopefully the short excerpt above gives you a feel for it!

 

Read how whiteboard animation benefits your company.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
FutureGov,
Services:
Goal:
Super fast animation, just 48hrs to bring an idea to life to introduce an app that brings together volunteers and people with needs during the Covid-19 Crisis.

While Animation has always been a powerful visual storytelling medium, since Covid-19 has greatly restricted filming possibilities, it’s become an essential item in the marketer’s toolkit.

That’s why long-term client FutureGov turned to us to create an animation for their Beacon app. We turned this app around in 48 hours so they could start promoting their app into play as quickly as possible.

We helped them shape their script and gave them some visual styles to consider, setting expectations of what could be achieved within the time frame they had.

Our team, all working from their respective homes, used web conferencing to stay in touch, share screens and keep the project moving. Keeping an eye on consistency was essential, given that we couldn’t see each other’s screens while we worked!

Why are companies turning to animations during Covid-19?

Animation is a wonderful format that can tell complex stories, even ones which might not seem visually interesting, in an effective and engaging way. With filming options being greatly limited, we’re seeing a rise in enquiries around how can we communicate with animation, since this can be done remotely by our animation team.  It means that companies can still communicate clearly and with impact, and keep the quality of their communication high.

What makes a great animation?

There are three key elements to a great animation.

  • The scripts that tells the story and communicates the message
  • The mood board which shows you how it’s going to look
  • The storyboard which show how the action that happens in the film

A great animation studio will be able to help you with all of these – and we certainly can!

What should you consider before commissioning an animation?

The message is key. What are you trying to communicate? Once you have it, can you simplify it further? And is this the message your audience is looking for?

We help people with this process of distilling their ideas with our Discovery Deck.

Don’t worry if you don’t have a style in mind, we can show you a range of animation. But if you’ve seen a film you like , feel free to share it with us.

What are the risks for commissioning animation during Covid-19

Animations are complex to make, and when everyone’s in the studio, we can see each other’s work. This makes it easy to both bounce ideas of people, and also maintain consistency. However, with Covid-19 meaning we’re all self-isolating, we rely on video conferencing to share screens and chat through work. We have to be stricter about signing off each stage before moving on to the next.  It requires us to check in more regularly, and really scrutinise the work. But for the most part, it’s business as usual for us!

Which companies are most suited to using animations?

It’s not about which companies are suited to animations – it’s about what kind of animations to use! There are so many styles, from highly technical to more character led animation, there’s sure to be one that fits in with your needs.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Kantar,
Goal:
Communicate the key benefits and value a SaaS product brings, while keeping within new brand guidelines

Our regular client Kantar Media asked us to create branded video content to promote their new Reputation offering. As a result we created a video that was part-walkthrough of the dashboard, but also illustrating the value that the product brings to its users. Reputation has extensive tracking and monitoring capability, combined with Kantar’s evaluation expertise, which provides insights to their clients to help them understand how they are seen by consumers and influencers. Brands can then respond quickly when needed and informs planning and strategies on driving longer-term brand value and loyalty.

SaaS Animation

Tips for making Branded Video Content

As always, we recommend the ‘trailer’ approach. You’re not creating a movie that tells every single feature and benefit of the product. You should be creating a ‘trailer’ that:

  • shows the best bits that will grab your audience’s attention
  • creates an emotional response
  • show them the value it brings (not necessarily the details of ‘how’ it brings value)
  • gives them a strong call to action to move towards purchase

This also keeps the length of the video down, which is all important in our time-poor, distraction-rich lives.

Branded content video

One of the key things was to make sure we stuck to Kantar’s recent brand refresh. This was new territory, as although they had a great and expansive collection of brand guidelines and templates, we were the first London Animation studio  to create an animation for them after the re-band. This meant we had lots of fun exploring how to make the guidelines move on screen!

If you’re looking for branded video content, we can help your bring your brand to life.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Sembly,
Goal:
Communicate how a complex building system in a simple, friendly way.

We were asked to create a simple line Animation to show how Sembly’s construction technique works.

What is a simple line animation?

Well, styles of animation design vary (see load in our animation portfolio) but this one features simple outlines filled with colour to make up the characters and design. This gives the animation a simple, clean feel. We used a limited colour pallet to give the film a consistent look. This style of animation can become a little too simple, so we always add a few patterns to the blocks of colour, like in their trousers. This keeps the style consistent, but makes gives the film a little more of a 3D feel.

 

 

We also off set some of the elements, which gives a block printed feel. Again this gives the simple line animation texture. In a digital world, we feel it good to give animation something that feel more textured, so it doesn’t become entirely flat.

 

Line Animation - London Animation Agency 4

If you want to find out more about how we can help you, get in touch using the form below.

If you want to stay in touch with our work, follow us on LinkedIn. You can also follow on Facebook!

Remember, we don’t just do animation – we also film.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Amazon Web Services,
Goal:
Explain the key principles that will enable you to move your business to the cloud.

Amazon Web Servers came to us in search of a series of cool-looking video to promote their cloud-core campaign. We have a history of creating whiteboard animations, and they wanted something in a similar style. However, the delivery date didn’t really allow for this. So, we offered them an alternative: a time-lapse drawing video.

We used a drawing app for the iPad which records each stroke of the pencil. When played back, the scene builds. You get the hand drawn feel of a white board animation and all the whiteboard animation benefits without the need to film.

The other advantage of a time-lapse drawing video is that it allows you to use specific brand odours, like Amazon’s familiar egg- yolk yellow. This allowed us to develop ideas quickly, letting us hit our deadline with ease, creating a contemporary hand-drawn video.

time-lapse drawing video

We’re big fans of Apple, so couldn’t resist trying out the new iPad Pro. This new pencil is a pinup ahead of the last one. It really allows us to create the look and feel our client is striving for, is tactile and intuitive.

If you’re looking for a time-lapse drawing video, get in touch!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
We made this clip to show our prospects how we work with them.

If you’ve found us by Googling ‘animation company London’ then you’re probably looking for film or animation services. We have a complete portfolio of projects for you to look through, but here’s a little bit about how we work.

Discovery

You bring us your challenge

It might be a product you’re trying to sell, or a service you’re trying to explain.

We’ll set up a Discovery Deck session, where you’ll tell us about your business and how it works.

We explore your challenge and listen to your ideas. Your objectives. Who your audience will be and what frame of mind they’ll be in when you’re communicating with them.

Together we’ll define your key messages, streamlining them to give your audience what they want to know… and what you want them to know…!

Proposal

We’ll distil what we’ve learned into creative possibilities and solutions to maximise the return on your investment, with budget options to give you the right project at the right price for you.

Production

When it’s ready we’ll assemble a crack team of our core creatives and handpicked freelancers with the right skills for your project.

When you give us the green light, the team starts designing, writing, filming, and animating. And you’ll be involved too.

Post Production

Once we start the edit, we’ll share with you versions of the project for you to comment on. That way you can ensure what we’re creating is on target

Delivery

We make sure that whether whatever platform it’s for, your content works for you.

Animation Company London

When it comes to looking for an animation company London has many to offer. We’re not for everyone, but we do excel at making great films and animations for our clients. We work with everyone from big organisations to start ups, from fast moving consumer goods to fintech start ups.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
Show our clients how we make their videos!

Making Corporate Animation

Clients often come to us with no idea how a corporate animation is made, what to expect of their animation company. When they see the first version, clients are surprised there’s little movement or design, everything is a bit simplistic. That’s because animation is an iterative process, with the details and complexity building with each version.

We created this short film to help people visualise and understand the process, so take 90 seconds out of your day and learn how we make our animations!

corporate animation

Discovery

We start with a Discovery Workshop, where we listen to your challenge, discuss your audience and identify your key messages. Our clients find this process exciting and very revealing!

Next, we work out how to communicate these in a memorable way and share this with you in a script. You’ll give your feedback on this, and we exchange drafts until we have the production script.

  Click here to contact us 

Then we draw a storyboard to help you visualise how the action will play out, and create a moodboard to show you what it will look like

Once you’re happy, we go into production.

 

nc workshop

What’s with the Octopus?

Production

First you’ll see an animatic, which is a basic version with a dummy voice over. Then we’ll start bringing in the style and making things move. You’ll be commenting on each version to help us refine it, until we’re adding nice flourishes that bring it all to life…

Interrogate

Sound

Once you’ve signed off the animation, we record the final voice over, mix in music and add sound effects. Sound effects are particularly important, they help the action you’re seeing feel more real.

Delivery

We bring this all together into your finished animation. You can see more of our corporate animation in our portfolio. If you’re interested in creating a corporate animation to help grow your business, get in touch.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Create an animation that explained a complex offering in a lively and entertaining way for the middle of a pitch meeting.

We’re not known for bid video production, not because we don’t produce bid videos, but because we can’t often tell anyone about them! Dibs usual contain confidential information so it’s hard to re-purpose the filming or animation to put it on our showreel. Recently, though, we completed one we can do, so here it is!

We were asked to make a bid video in a hurry for one of our clients. From the brief it was clear we would be needing to see an organisation evolve as it implement our client’s strategy. We wanted the office to feel populated and active, since this was a big organisation. So when we were designing the look, we wanted something that looked human without too much detail.

bid video production

We went for a series of stylised characters without detailed faces, so we could show them interacting through their bodies. The benefit was that we didn’t have to also make their eyes and mouths move. We brought the office to life without a big demand on on animation time.

The client love the modern cool look, and liked the way we could make this come to life even through we had a short turnaround. But then we’re used to tight deadline video production!

 

bid video production



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
The client had eight members of the team they wanted to present at a pitch event, so we created 8 different clips, combining film of the team member with animation.

At Napoleon Creative we’ve made a load of whiteboard animation over the years. It’s a style which refuses to go out of fashion! However, filming a proper whiteboard animation can be time consuming to plan. So we looked at ways of doing a hand-drawn animation without filming. We came up with a digital solution, using the Procreate app and an iPad Pro.

Procreate enables us to draw digitally, making it quicker to correct, and gives a very crips texture will still being a hand-drawn animation.

The clips in question were for a bid film, so we can’t show you the whole thing, but hopefully the short excerpt above gives you a feel for it!

 

Read how whiteboard animation benefits your company.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
FutureGov,
Services:
Goal:
Super fast animation, just 48hrs to bring an idea to life to introduce an app that brings together volunteers and people with needs during the Covid-19 Crisis.

While Animation has always been a powerful visual storytelling medium, since Covid-19 has greatly restricted filming possibilities, it’s become an essential item in the marketer’s toolkit.

That’s why long-term client FutureGov turned to us to create an animation for their Beacon app. We turned this app around in 48 hours so they could start promoting their app into play as quickly as possible.

We helped them shape their script and gave them some visual styles to consider, setting expectations of what could be achieved within the time frame they had.

Our team, all working from their respective homes, used web conferencing to stay in touch, share screens and keep the project moving. Keeping an eye on consistency was essential, given that we couldn’t see each other’s screens while we worked!

Why are companies turning to animations during Covid-19?

Animation is a wonderful format that can tell complex stories, even ones which might not seem visually interesting, in an effective and engaging way. With filming options being greatly limited, we’re seeing a rise in enquiries around how can we communicate with animation, since this can be done remotely by our animation team.  It means that companies can still communicate clearly and with impact, and keep the quality of their communication high.

What makes a great animation?

There are three key elements to a great animation.

  • The scripts that tells the story and communicates the message
  • The mood board which shows you how it’s going to look
  • The storyboard which show how the action that happens in the film

A great animation studio will be able to help you with all of these – and we certainly can!

What should you consider before commissioning an animation?

The message is key. What are you trying to communicate? Once you have it, can you simplify it further? And is this the message your audience is looking for?

We help people with this process of distilling their ideas with our Discovery Deck.

Don’t worry if you don’t have a style in mind, we can show you a range of animation. But if you’ve seen a film you like , feel free to share it with us.

What are the risks for commissioning animation during Covid-19

Animations are complex to make, and when everyone’s in the studio, we can see each other’s work. This makes it easy to both bounce ideas of people, and also maintain consistency. However, with Covid-19 meaning we’re all self-isolating, we rely on video conferencing to share screens and chat through work. We have to be stricter about signing off each stage before moving on to the next.  It requires us to check in more regularly, and really scrutinise the work. But for the most part, it’s business as usual for us!

Which companies are most suited to using animations?

It’s not about which companies are suited to animations – it’s about what kind of animations to use! There are so many styles, from highly technical to more character led animation, there’s sure to be one that fits in with your needs.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Kantar,
Goal:
Communicate the key benefits and value a SaaS product brings, while keeping within new brand guidelines

Our regular client Kantar Media asked us to create branded video content to promote their new Reputation offering. As a result we created a video that was part-walkthrough of the dashboard, but also illustrating the value that the product brings to its users. Reputation has extensive tracking and monitoring capability, combined with Kantar’s evaluation expertise, which provides insights to their clients to help them understand how they are seen by consumers and influencers. Brands can then respond quickly when needed and informs planning and strategies on driving longer-term brand value and loyalty.

SaaS Animation

Tips for making Branded Video Content

As always, we recommend the ‘trailer’ approach. You’re not creating a movie that tells every single feature and benefit of the product. You should be creating a ‘trailer’ that:

  • shows the best bits that will grab your audience’s attention
  • creates an emotional response
  • show them the value it brings (not necessarily the details of ‘how’ it brings value)
  • gives them a strong call to action to move towards purchase

This also keeps the length of the video down, which is all important in our time-poor, distraction-rich lives.

Branded content video

One of the key things was to make sure we stuck to Kantar’s recent brand refresh. This was new territory, as although they had a great and expansive collection of brand guidelines and templates, we were the first London Animation studio  to create an animation for them after the re-band. This meant we had lots of fun exploring how to make the guidelines move on screen!

If you’re looking for branded video content, we can help your bring your brand to life.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Sembly,
Goal:
Communicate how a complex building system in a simple, friendly way.

We were asked to create a simple line Animation to show how Sembly’s construction technique works.

What is a simple line animation?

Well, styles of animation design vary (see load in our animation portfolio) but this one features simple outlines filled with colour to make up the characters and design. This gives the animation a simple, clean feel. We used a limited colour pallet to give the film a consistent look. This style of animation can become a little too simple, so we always add a few patterns to the blocks of colour, like in their trousers. This keeps the style consistent, but makes gives the film a little more of a 3D feel.

 

 

We also off set some of the elements, which gives a block printed feel. Again this gives the simple line animation texture. In a digital world, we feel it good to give animation something that feel more textured, so it doesn’t become entirely flat.

 

Line Animation - London Animation Agency 4

If you want to find out more about how we can help you, get in touch using the form below.

If you want to stay in touch with our work, follow us on LinkedIn. You can also follow on Facebook!

Remember, we don’t just do animation – we also film.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Amazon Web Services,
Goal:
Explain the key principles that will enable you to move your business to the cloud.

Amazon Web Servers came to us in search of a series of cool-looking video to promote their cloud-core campaign. We have a history of creating whiteboard animations, and they wanted something in a similar style. However, the delivery date didn’t really allow for this. So, we offered them an alternative: a time-lapse drawing video.

We used a drawing app for the iPad which records each stroke of the pencil. When played back, the scene builds. You get the hand drawn feel of a white board animation and all the whiteboard animation benefits without the need to film.

The other advantage of a time-lapse drawing video is that it allows you to use specific brand odours, like Amazon’s familiar egg- yolk yellow. This allowed us to develop ideas quickly, letting us hit our deadline with ease, creating a contemporary hand-drawn video.

time-lapse drawing video

We’re big fans of Apple, so couldn’t resist trying out the new iPad Pro. This new pencil is a pinup ahead of the last one. It really allows us to create the look and feel our client is striving for, is tactile and intuitive.

If you’re looking for a time-lapse drawing video, get in touch!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
We made this clip to show our prospects how we work with them.

If you’ve found us by Googling ‘animation company London’ then you’re probably looking for film or animation services. We have a complete portfolio of projects for you to look through, but here’s a little bit about how we work.

Discovery

You bring us your challenge

It might be a product you’re trying to sell, or a service you’re trying to explain.

We’ll set up a Discovery Deck session, where you’ll tell us about your business and how it works.

We explore your challenge and listen to your ideas. Your objectives. Who your audience will be and what frame of mind they’ll be in when you’re communicating with them.

Together we’ll define your key messages, streamlining them to give your audience what they want to know… and what you want them to know…!

Proposal

We’ll distil what we’ve learned into creative possibilities and solutions to maximise the return on your investment, with budget options to give you the right project at the right price for you.

Production

When it’s ready we’ll assemble a crack team of our core creatives and handpicked freelancers with the right skills for your project.

When you give us the green light, the team starts designing, writing, filming, and animating. And you’ll be involved too.

Post Production

Once we start the edit, we’ll share with you versions of the project for you to comment on. That way you can ensure what we’re creating is on target

Delivery

We make sure that whether whatever platform it’s for, your content works for you.

Animation Company London

When it comes to looking for an animation company London has many to offer. We’re not for everyone, but we do excel at making great films and animations for our clients. We work with everyone from big organisations to start ups, from fast moving consumer goods to fintech start ups.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
Show our clients how we make their videos!

Making Corporate Animation

Clients often come to us with no idea how a corporate animation is made, what to expect of their animation company. When they see the first version, clients are surprised there’s little movement or design, everything is a bit simplistic. That’s because animation is an iterative process, with the details and complexity building with each version.

We created this short film to help people visualise and understand the process, so take 90 seconds out of your day and learn how we make our animations!

corporate animation

Discovery

We start with a Discovery Workshop, where we listen to your challenge, discuss your audience and identify your key messages. Our clients find this process exciting and very revealing!

Next, we work out how to communicate these in a memorable way and share this with you in a script. You’ll give your feedback on this, and we exchange drafts until we have the production script.

  Click here to contact us 

Then we draw a storyboard to help you visualise how the action will play out, and create a moodboard to show you what it will look like

Once you’re happy, we go into production.

 

nc workshop

What’s with the Octopus?

Production

First you’ll see an animatic, which is a basic version with a dummy voice over. Then we’ll start bringing in the style and making things move. You’ll be commenting on each version to help us refine it, until we’re adding nice flourishes that bring it all to life…

Interrogate

Sound

Once you’ve signed off the animation, we record the final voice over, mix in music and add sound effects. Sound effects are particularly important, they help the action you’re seeing feel more real.

Delivery

We bring this all together into your finished animation. You can see more of our corporate animation in our portfolio. If you’re interested in creating a corporate animation to help grow your business, get in touch.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Create an animation that explained a complex offering in a lively and entertaining way for the middle of a pitch meeting.

We’re not known for bid video production, not because we don’t produce bid videos, but because we can’t often tell anyone about them! Dibs usual contain confidential information so it’s hard to re-purpose the filming or animation to put it on our showreel. Recently, though, we completed one we can do, so here it is!

We were asked to make a bid video in a hurry for one of our clients. From the brief it was clear we would be needing to see an organisation evolve as it implement our client’s strategy. We wanted the office to feel populated and active, since this was a big organisation. So when we were designing the look, we wanted something that looked human without too much detail.

bid video production

We went for a series of stylised characters without detailed faces, so we could show them interacting through their bodies. The benefit was that we didn’t have to also make their eyes and mouths move. We brought the office to life without a big demand on on animation time.

The client love the modern cool look, and liked the way we could make this come to life even through we had a short turnaround. But then we’re used to tight deadline video production!

 

bid video production



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
The client had eight members of the team they wanted to present at a pitch event, so we created 8 different clips, combining film of the team member with animation.

At Napoleon Creative we’ve made a load of whiteboard animation over the years. It’s a style which refuses to go out of fashion! However, filming a proper whiteboard animation can be time consuming to plan. So we looked at ways of doing a hand-drawn animation without filming. We came up with a digital solution, using the Procreate app and an iPad Pro.

Procreate enables us to draw digitally, making it quicker to correct, and gives a very crips texture will still being a hand-drawn animation.

The clips in question were for a bid film, so we can’t show you the whole thing, but hopefully the short excerpt above gives you a feel for it!

 

Read how whiteboard animation benefits your company.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
FutureGov,
Services:
Goal:
Super fast animation, just 48hrs to bring an idea to life to introduce an app that brings together volunteers and people with needs during the Covid-19 Crisis.

While Animation has always been a powerful visual storytelling medium, since Covid-19 has greatly restricted filming possibilities, it’s become an essential item in the marketer’s toolkit.

That’s why long-term client FutureGov turned to us to create an animation for their Beacon app. We turned this app around in 48 hours so they could start promoting their app into play as quickly as possible.

We helped them shape their script and gave them some visual styles to consider, setting expectations of what could be achieved within the time frame they had.

Our team, all working from their respective homes, used web conferencing to stay in touch, share screens and keep the project moving. Keeping an eye on consistency was essential, given that we couldn’t see each other’s screens while we worked!

Why are companies turning to animations during Covid-19?

Animation is a wonderful format that can tell complex stories, even ones which might not seem visually interesting, in an effective and engaging way. With filming options being greatly limited, we’re seeing a rise in enquiries around how can we communicate with animation, since this can be done remotely by our animation team.  It means that companies can still communicate clearly and with impact, and keep the quality of their communication high.

What makes a great animation?

There are three key elements to a great animation.

  • The scripts that tells the story and communicates the message
  • The mood board which shows you how it’s going to look
  • The storyboard which show how the action that happens in the film

A great animation studio will be able to help you with all of these – and we certainly can!

What should you consider before commissioning an animation?

The message is key. What are you trying to communicate? Once you have it, can you simplify it further? And is this the message your audience is looking for?

We help people with this process of distilling their ideas with our Discovery Deck.

Don’t worry if you don’t have a style in mind, we can show you a range of animation. But if you’ve seen a film you like , feel free to share it with us.

What are the risks for commissioning animation during Covid-19

Animations are complex to make, and when everyone’s in the studio, we can see each other’s work. This makes it easy to both bounce ideas of people, and also maintain consistency. However, with Covid-19 meaning we’re all self-isolating, we rely on video conferencing to share screens and chat through work. We have to be stricter about signing off each stage before moving on to the next.  It requires us to check in more regularly, and really scrutinise the work. But for the most part, it’s business as usual for us!

Which companies are most suited to using animations?

It’s not about which companies are suited to animations – it’s about what kind of animations to use! There are so many styles, from highly technical to more character led animation, there’s sure to be one that fits in with your needs.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Kantar,
Goal:
Communicate the key benefits and value a SaaS product brings, while keeping within new brand guidelines

Our regular client Kantar Media asked us to create branded video content to promote their new Reputation offering. As a result we created a video that was part-walkthrough of the dashboard, but also illustrating the value that the product brings to its users. Reputation has extensive tracking and monitoring capability, combined with Kantar’s evaluation expertise, which provides insights to their clients to help them understand how they are seen by consumers and influencers. Brands can then respond quickly when needed and informs planning and strategies on driving longer-term brand value and loyalty.

SaaS Animation

Tips for making Branded Video Content

As always, we recommend the ‘trailer’ approach. You’re not creating a movie that tells every single feature and benefit of the product. You should be creating a ‘trailer’ that:

  • shows the best bits that will grab your audience’s attention
  • creates an emotional response
  • show them the value it brings (not necessarily the details of ‘how’ it brings value)
  • gives them a strong call to action to move towards purchase

This also keeps the length of the video down, which is all important in our time-poor, distraction-rich lives.

Branded content video

One of the key things was to make sure we stuck to Kantar’s recent brand refresh. This was new territory, as although they had a great and expansive collection of brand guidelines and templates, we were the first London Animation studio  to create an animation for them after the re-band. This meant we had lots of fun exploring how to make the guidelines move on screen!

If you’re looking for branded video content, we can help your bring your brand to life.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Sembly,
Goal:
Communicate how a complex building system in a simple, friendly way.

We were asked to create a simple line Animation to show how Sembly’s construction technique works.

What is a simple line animation?

Well, styles of animation design vary (see load in our animation portfolio) but this one features simple outlines filled with colour to make up the characters and design. This gives the animation a simple, clean feel. We used a limited colour pallet to give the film a consistent look. This style of animation can become a little too simple, so we always add a few patterns to the blocks of colour, like in their trousers. This keeps the style consistent, but makes gives the film a little more of a 3D feel.

 

 

We also off set some of the elements, which gives a block printed feel. Again this gives the simple line animation texture. In a digital world, we feel it good to give animation something that feel more textured, so it doesn’t become entirely flat.

 

Line Animation - London Animation Agency 4

If you want to find out more about how we can help you, get in touch using the form below.

If you want to stay in touch with our work, follow us on LinkedIn. You can also follow on Facebook!

Remember, we don’t just do animation – we also film.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Amazon Web Services,
Goal:
Explain the key principles that will enable you to move your business to the cloud.

Amazon Web Servers came to us in search of a series of cool-looking video to promote their cloud-core campaign. We have a history of creating whiteboard animations, and they wanted something in a similar style. However, the delivery date didn’t really allow for this. So, we offered them an alternative: a time-lapse drawing video.

We used a drawing app for the iPad which records each stroke of the pencil. When played back, the scene builds. You get the hand drawn feel of a white board animation and all the whiteboard animation benefits without the need to film.

The other advantage of a time-lapse drawing video is that it allows you to use specific brand odours, like Amazon’s familiar egg- yolk yellow. This allowed us to develop ideas quickly, letting us hit our deadline with ease, creating a contemporary hand-drawn video.

time-lapse drawing video

We’re big fans of Apple, so couldn’t resist trying out the new iPad Pro. This new pencil is a pinup ahead of the last one. It really allows us to create the look and feel our client is striving for, is tactile and intuitive.

If you’re looking for a time-lapse drawing video, get in touch!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
We made this clip to show our prospects how we work with them.

If you’ve found us by Googling ‘animation company London’ then you’re probably looking for film or animation services. We have a complete portfolio of projects for you to look through, but here’s a little bit about how we work.

Discovery

You bring us your challenge

It might be a product you’re trying to sell, or a service you’re trying to explain.

We’ll set up a Discovery Deck session, where you’ll tell us about your business and how it works.

We explore your challenge and listen to your ideas. Your objectives. Who your audience will be and what frame of mind they’ll be in when you’re communicating with them.

Together we’ll define your key messages, streamlining them to give your audience what they want to know… and what you want them to know…!

Proposal

We’ll distil what we’ve learned into creative possibilities and solutions to maximise the return on your investment, with budget options to give you the right project at the right price for you.

Production

When it’s ready we’ll assemble a crack team of our core creatives and handpicked freelancers with the right skills for your project.

When you give us the green light, the team starts designing, writing, filming, and animating. And you’ll be involved too.

Post Production

Once we start the edit, we’ll share with you versions of the project for you to comment on. That way you can ensure what we’re creating is on target

Delivery

We make sure that whether whatever platform it’s for, your content works for you.

Animation Company London

When it comes to looking for an animation company London has many to offer. We’re not for everyone, but we do excel at making great films and animations for our clients. We work with everyone from big organisations to start ups, from fast moving consumer goods to fintech start ups.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
Show our clients how we make their videos!

Making Corporate Animation

Clients often come to us with no idea how a corporate animation is made, what to expect of their animation company. When they see the first version, clients are surprised there’s little movement or design, everything is a bit simplistic. That’s because animation is an iterative process, with the details and complexity building with each version.

We created this short film to help people visualise and understand the process, so take 90 seconds out of your day and learn how we make our animations!

corporate animation

Discovery

We start with a Discovery Workshop, where we listen to your challenge, discuss your audience and identify your key messages. Our clients find this process exciting and very revealing!

Next, we work out how to communicate these in a memorable way and share this with you in a script. You’ll give your feedback on this, and we exchange drafts until we have the production script.

  Click here to contact us 

Then we draw a storyboard to help you visualise how the action will play out, and create a moodboard to show you what it will look like

Once you’re happy, we go into production.

 

nc workshop

What’s with the Octopus?

Production

First you’ll see an animatic, which is a basic version with a dummy voice over. Then we’ll start bringing in the style and making things move. You’ll be commenting on each version to help us refine it, until we’re adding nice flourishes that bring it all to life…

Interrogate

Sound

Once you’ve signed off the animation, we record the final voice over, mix in music and add sound effects. Sound effects are particularly important, they help the action you’re seeing feel more real.

Delivery

We bring this all together into your finished animation. You can see more of our corporate animation in our portfolio. If you’re interested in creating a corporate animation to help grow your business, get in touch.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Create an animation that explained a complex offering in a lively and entertaining way for the middle of a pitch meeting.

We’re not known for bid video production, not because we don’t produce bid videos, but because we can’t often tell anyone about them! Dibs usual contain confidential information so it’s hard to re-purpose the filming or animation to put it on our showreel. Recently, though, we completed one we can do, so here it is!

We were asked to make a bid video in a hurry for one of our clients. From the brief it was clear we would be needing to see an organisation evolve as it implement our client’s strategy. We wanted the office to feel populated and active, since this was a big organisation. So when we were designing the look, we wanted something that looked human without too much detail.

bid video production

We went for a series of stylised characters without detailed faces, so we could show them interacting through their bodies. The benefit was that we didn’t have to also make their eyes and mouths move. We brought the office to life without a big demand on on animation time.

The client love the modern cool look, and liked the way we could make this come to life even through we had a short turnaround. But then we’re used to tight deadline video production!

 

bid video production



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
The client had eight members of the team they wanted to present at a pitch event, so we created 8 different clips, combining film of the team member with animation.

At Napoleon Creative we’ve made a load of whiteboard animation over the years. It’s a style which refuses to go out of fashion! However, filming a proper whiteboard animation can be time consuming to plan. So we looked at ways of doing a hand-drawn animation without filming. We came up with a digital solution, using the Procreate app and an iPad Pro.

Procreate enables us to draw digitally, making it quicker to correct, and gives a very crips texture will still being a hand-drawn animation.

The clips in question were for a bid film, so we can’t show you the whole thing, but hopefully the short excerpt above gives you a feel for it!

 

Read how whiteboard animation benefits your company.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
FutureGov,
Services:
Goal:
Super fast animation, just 48hrs to bring an idea to life to introduce an app that brings together volunteers and people with needs during the Covid-19 Crisis.

While Animation has always been a powerful visual storytelling medium, since Covid-19 has greatly restricted filming possibilities, it’s become an essential item in the marketer’s toolkit.

That’s why long-term client FutureGov turned to us to create an animation for their Beacon app. We turned this app around in 48 hours so they could start promoting their app into play as quickly as possible.

We helped them shape their script and gave them some visual styles to consider, setting expectations of what could be achieved within the time frame they had.

Our team, all working from their respective homes, used web conferencing to stay in touch, share screens and keep the project moving. Keeping an eye on consistency was essential, given that we couldn’t see each other’s screens while we worked!

Why are companies turning to animations during Covid-19?

Animation is a wonderful format that can tell complex stories, even ones which might not seem visually interesting, in an effective and engaging way. With filming options being greatly limited, we’re seeing a rise in enquiries around how can we communicate with animation, since this can be done remotely by our animation team.  It means that companies can still communicate clearly and with impact, and keep the quality of their communication high.

What makes a great animation?

There are three key elements to a great animation.

  • The scripts that tells the story and communicates the message
  • The mood board which shows you how it’s going to look
  • The storyboard which show how the action that happens in the film

A great animation studio will be able to help you with all of these – and we certainly can!

What should you consider before commissioning an animation?

The message is key. What are you trying to communicate? Once you have it, can you simplify it further? And is this the message your audience is looking for?

We help people with this process of distilling their ideas with our Discovery Deck.

Don’t worry if you don’t have a style in mind, we can show you a range of animation. But if you’ve seen a film you like , feel free to share it with us.

What are the risks for commissioning animation during Covid-19

Animations are complex to make, and when everyone’s in the studio, we can see each other’s work. This makes it easy to both bounce ideas of people, and also maintain consistency. However, with Covid-19 meaning we’re all self-isolating, we rely on video conferencing to share screens and chat through work. We have to be stricter about signing off each stage before moving on to the next.  It requires us to check in more regularly, and really scrutinise the work. But for the most part, it’s business as usual for us!

Which companies are most suited to using animations?

It’s not about which companies are suited to animations – it’s about what kind of animations to use! There are so many styles, from highly technical to more character led animation, there’s sure to be one that fits in with your needs.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Kantar,
Goal:
Communicate the key benefits and value a SaaS product brings, while keeping within new brand guidelines

Our regular client Kantar Media asked us to create branded video content to promote their new Reputation offering. As a result we created a video that was part-walkthrough of the dashboard, but also illustrating the value that the product brings to its users. Reputation has extensive tracking and monitoring capability, combined with Kantar’s evaluation expertise, which provides insights to their clients to help them understand how they are seen by consumers and influencers. Brands can then respond quickly when needed and informs planning and strategies on driving longer-term brand value and loyalty.

SaaS Animation

Tips for making Branded Video Content

As always, we recommend the ‘trailer’ approach. You’re not creating a movie that tells every single feature and benefit of the product. You should be creating a ‘trailer’ that:

  • shows the best bits that will grab your audience’s attention
  • creates an emotional response
  • show them the value it brings (not necessarily the details of ‘how’ it brings value)
  • gives them a strong call to action to move towards purchase

This also keeps the length of the video down, which is all important in our time-poor, distraction-rich lives.

Branded content video

One of the key things was to make sure we stuck to Kantar’s recent brand refresh. This was new territory, as although they had a great and expansive collection of brand guidelines and templates, we were the first London Animation studio  to create an animation for them after the re-band. This meant we had lots of fun exploring how to make the guidelines move on screen!

If you’re looking for branded video content, we can help your bring your brand to life.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Sembly,
Goal:
Communicate how a complex building system in a simple, friendly way.

We were asked to create a simple line Animation to show how Sembly’s construction technique works.

What is a simple line animation?

Well, styles of animation design vary (see load in our animation portfolio) but this one features simple outlines filled with colour to make up the characters and design. This gives the animation a simple, clean feel. We used a limited colour pallet to give the film a consistent look. This style of animation can become a little too simple, so we always add a few patterns to the blocks of colour, like in their trousers. This keeps the style consistent, but makes gives the film a little more of a 3D feel.

 

 

We also off set some of the elements, which gives a block printed feel. Again this gives the simple line animation texture. In a digital world, we feel it good to give animation something that feel more textured, so it doesn’t become entirely flat.

 

Line Animation - London Animation Agency 4

If you want to find out more about how we can help you, get in touch using the form below.

If you want to stay in touch with our work, follow us on LinkedIn. You can also follow on Facebook!

Remember, we don’t just do animation – we also film.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Amazon Web Services,
Goal:
Explain the key principles that will enable you to move your business to the cloud.

Amazon Web Servers came to us in search of a series of cool-looking video to promote their cloud-core campaign. We have a history of creating whiteboard animations, and they wanted something in a similar style. However, the delivery date didn’t really allow for this. So, we offered them an alternative: a time-lapse drawing video.

We used a drawing app for the iPad which records each stroke of the pencil. When played back, the scene builds. You get the hand drawn feel of a white board animation and all the whiteboard animation benefits without the need to film.

The other advantage of a time-lapse drawing video is that it allows you to use specific brand odours, like Amazon’s familiar egg- yolk yellow. This allowed us to develop ideas quickly, letting us hit our deadline with ease, creating a contemporary hand-drawn video.

time-lapse drawing video

We’re big fans of Apple, so couldn’t resist trying out the new iPad Pro. This new pencil is a pinup ahead of the last one. It really allows us to create the look and feel our client is striving for, is tactile and intuitive.

If you’re looking for a time-lapse drawing video, get in touch!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
We made this clip to show our prospects how we work with them.

If you’ve found us by Googling ‘animation company London’ then you’re probably looking for film or animation services. We have a complete portfolio of projects for you to look through, but here’s a little bit about how we work.

Discovery

You bring us your challenge

It might be a product you’re trying to sell, or a service you’re trying to explain.

We’ll set up a Discovery Deck session, where you’ll tell us about your business and how it works.

We explore your challenge and listen to your ideas. Your objectives. Who your audience will be and what frame of mind they’ll be in when you’re communicating with them.

Together we’ll define your key messages, streamlining them to give your audience what they want to know… and what you want them to know…!

Proposal

We’ll distil what we’ve learned into creative possibilities and solutions to maximise the return on your investment, with budget options to give you the right project at the right price for you.

Production

When it’s ready we’ll assemble a crack team of our core creatives and handpicked freelancers with the right skills for your project.

When you give us the green light, the team starts designing, writing, filming, and animating. And you’ll be involved too.

Post Production

Once we start the edit, we’ll share with you versions of the project for you to comment on. That way you can ensure what we’re creating is on target

Delivery

We make sure that whether whatever platform it’s for, your content works for you.

Animation Company London

When it comes to looking for an animation company London has many to offer. We’re not for everyone, but we do excel at making great films and animations for our clients. We work with everyone from big organisations to start ups, from fast moving consumer goods to fintech start ups.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
Show our clients how we make their videos!

Making Corporate Animation

Clients often come to us with no idea how a corporate animation is made, what to expect of their animation company. When they see the first version, clients are surprised there’s little movement or design, everything is a bit simplistic. That’s because animation is an iterative process, with the details and complexity building with each version.

We created this short film to help people visualise and understand the process, so take 90 seconds out of your day and learn how we make our animations!

corporate animation

Discovery

We start with a Discovery Workshop, where we listen to your challenge, discuss your audience and identify your key messages. Our clients find this process exciting and very revealing!

Next, we work out how to communicate these in a memorable way and share this with you in a script. You’ll give your feedback on this, and we exchange drafts until we have the production script.

  Click here to contact us 

Then we draw a storyboard to help you visualise how the action will play out, and create a moodboard to show you what it will look like

Once you’re happy, we go into production.

 

nc workshop

What’s with the Octopus?

Production

First you’ll see an animatic, which is a basic version with a dummy voice over. Then we’ll start bringing in the style and making things move. You’ll be commenting on each version to help us refine it, until we’re adding nice flourishes that bring it all to life…

Interrogate

Sound

Once you’ve signed off the animation, we record the final voice over, mix in music and add sound effects. Sound effects are particularly important, they help the action you’re seeing feel more real.

Delivery

We bring this all together into your finished animation. You can see more of our corporate animation in our portfolio. If you’re interested in creating a corporate animation to help grow your business, get in touch.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Create an animation that explained a complex offering in a lively and entertaining way for the middle of a pitch meeting.

We’re not known for bid video production, not because we don’t produce bid videos, but because we can’t often tell anyone about them! Dibs usual contain confidential information so it’s hard to re-purpose the filming or animation to put it on our showreel. Recently, though, we completed one we can do, so here it is!

We were asked to make a bid video in a hurry for one of our clients. From the brief it was clear we would be needing to see an organisation evolve as it implement our client’s strategy. We wanted the office to feel populated and active, since this was a big organisation. So when we were designing the look, we wanted something that looked human without too much detail.

bid video production

We went for a series of stylised characters without detailed faces, so we could show them interacting through their bodies. The benefit was that we didn’t have to also make their eyes and mouths move. We brought the office to life without a big demand on on animation time.

The client love the modern cool look, and liked the way we could make this come to life even through we had a short turnaround. But then we’re used to tight deadline video production!

 

bid video production



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
The client had eight members of the team they wanted to present at a pitch event, so we created 8 different clips, combining film of the team member with animation.

At Napoleon Creative we’ve made a load of whiteboard animation over the years. It’s a style which refuses to go out of fashion! However, filming a proper whiteboard animation can be time consuming to plan. So we looked at ways of doing a hand-drawn animation without filming. We came up with a digital solution, using the Procreate app and an iPad Pro.

Procreate enables us to draw digitally, making it quicker to correct, and gives a very crips texture will still being a hand-drawn animation.

The clips in question were for a bid film, so we can’t show you the whole thing, but hopefully the short excerpt above gives you a feel for it!

 

Read how whiteboard animation benefits your company.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
FutureGov,
Services:
Goal:
Super fast animation, just 48hrs to bring an idea to life to introduce an app that brings together volunteers and people with needs during the Covid-19 Crisis.

While Animation has always been a powerful visual storytelling medium, since Covid-19 has greatly restricted filming possibilities, it’s become an essential item in the marketer’s toolkit.

That’s why long-term client FutureGov turned to us to create an animation for their Beacon app. We turned this app around in 48 hours so they could start promoting their app into play as quickly as possible.

We helped them shape their script and gave them some visual styles to consider, setting expectations of what could be achieved within the time frame they had.

Our team, all working from their respective homes, used web conferencing to stay in touch, share screens and keep the project moving. Keeping an eye on consistency was essential, given that we couldn’t see each other’s screens while we worked!

Why are companies turning to animations during Covid-19?

Animation is a wonderful format that can tell complex stories, even ones which might not seem visually interesting, in an effective and engaging way. With filming options being greatly limited, we’re seeing a rise in enquiries around how can we communicate with animation, since this can be done remotely by our animation team.  It means that companies can still communicate clearly and with impact, and keep the quality of their communication high.

What makes a great animation?

There are three key elements to a great animation.

  • The scripts that tells the story and communicates the message
  • The mood board which shows you how it’s going to look
  • The storyboard which show how the action that happens in the film

A great animation studio will be able to help you with all of these – and we certainly can!

What should you consider before commissioning an animation?

The message is key. What are you trying to communicate? Once you have it, can you simplify it further? And is this the message your audience is looking for?

We help people with this process of distilling their ideas with our Discovery Deck.

Don’t worry if you don’t have a style in mind, we can show you a range of animation. But if you’ve seen a film you like , feel free to share it with us.

What are the risks for commissioning animation during Covid-19

Animations are complex to make, and when everyone’s in the studio, we can see each other’s work. This makes it easy to both bounce ideas of people, and also maintain consistency. However, with Covid-19 meaning we’re all self-isolating, we rely on video conferencing to share screens and chat through work. We have to be stricter about signing off each stage before moving on to the next.  It requires us to check in more regularly, and really scrutinise the work. But for the most part, it’s business as usual for us!

Which companies are most suited to using animations?

It’s not about which companies are suited to animations – it’s about what kind of animations to use! There are so many styles, from highly technical to more character led animation, there’s sure to be one that fits in with your needs.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Kantar,
Goal:
Communicate the key benefits and value a SaaS product brings, while keeping within new brand guidelines

Our regular client Kantar Media asked us to create branded video content to promote their new Reputation offering. As a result we created a video that was part-walkthrough of the dashboard, but also illustrating the value that the product brings to its users. Reputation has extensive tracking and monitoring capability, combined with Kantar’s evaluation expertise, which provides insights to their clients to help them understand how they are seen by consumers and influencers. Brands can then respond quickly when needed and informs planning and strategies on driving longer-term brand value and loyalty.

SaaS Animation

Tips for making Branded Video Content

As always, we recommend the ‘trailer’ approach. You’re not creating a movie that tells every single feature and benefit of the product. You should be creating a ‘trailer’ that:

  • shows the best bits that will grab your audience’s attention
  • creates an emotional response
  • show them the value it brings (not necessarily the details of ‘how’ it brings value)
  • gives them a strong call to action to move towards purchase

This also keeps the length of the video down, which is all important in our time-poor, distraction-rich lives.

Branded content video

One of the key things was to make sure we stuck to Kantar’s recent brand refresh. This was new territory, as although they had a great and expansive collection of brand guidelines and templates, we were the first London Animation studio  to create an animation for them after the re-band. This meant we had lots of fun exploring how to make the guidelines move on screen!

If you’re looking for branded video content, we can help your bring your brand to life.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Sembly,
Goal:
Communicate how a complex building system in a simple, friendly way.

We were asked to create a simple line Animation to show how Sembly’s construction technique works.

What is a simple line animation?

Well, styles of animation design vary (see load in our animation portfolio) but this one features simple outlines filled with colour to make up the characters and design. This gives the animation a simple, clean feel. We used a limited colour pallet to give the film a consistent look. This style of animation can become a little too simple, so we always add a few patterns to the blocks of colour, like in their trousers. This keeps the style consistent, but makes gives the film a little more of a 3D feel.

 

 

We also off set some of the elements, which gives a block printed feel. Again this gives the simple line animation texture. In a digital world, we feel it good to give animation something that feel more textured, so it doesn’t become entirely flat.

 

Line Animation - London Animation Agency 4

If you want to find out more about how we can help you, get in touch using the form below.

If you want to stay in touch with our work, follow us on LinkedIn. You can also follow on Facebook!

Remember, we don’t just do animation – we also film.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Amazon Web Services,
Goal:
Explain the key principles that will enable you to move your business to the cloud.

Amazon Web Servers came to us in search of a series of cool-looking video to promote their cloud-core campaign. We have a history of creating whiteboard animations, and they wanted something in a similar style. However, the delivery date didn’t really allow for this. So, we offered them an alternative: a time-lapse drawing video.

We used a drawing app for the iPad which records each stroke of the pencil. When played back, the scene builds. You get the hand drawn feel of a white board animation and all the whiteboard animation benefits without the need to film.

The other advantage of a time-lapse drawing video is that it allows you to use specific brand odours, like Amazon’s familiar egg- yolk yellow. This allowed us to develop ideas quickly, letting us hit our deadline with ease, creating a contemporary hand-drawn video.

time-lapse drawing video

We’re big fans of Apple, so couldn’t resist trying out the new iPad Pro. This new pencil is a pinup ahead of the last one. It really allows us to create the look and feel our client is striving for, is tactile and intuitive.

If you’re looking for a time-lapse drawing video, get in touch!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
We made this clip to show our prospects how we work with them.

If you’ve found us by Googling ‘animation company London’ then you’re probably looking for film or animation services. We have a complete portfolio of projects for you to look through, but here’s a little bit about how we work.

Discovery

You bring us your challenge

It might be a product you’re trying to sell, or a service you’re trying to explain.

We’ll set up a Discovery Deck session, where you’ll tell us about your business and how it works.

We explore your challenge and listen to your ideas. Your objectives. Who your audience will be and what frame of mind they’ll be in when you’re communicating with them.

Together we’ll define your key messages, streamlining them to give your audience what they want to know… and what you want them to know…!

Proposal

We’ll distil what we’ve learned into creative possibilities and solutions to maximise the return on your investment, with budget options to give you the right project at the right price for you.

Production

When it’s ready we’ll assemble a crack team of our core creatives and handpicked freelancers with the right skills for your project.

When you give us the green light, the team starts designing, writing, filming, and animating. And you’ll be involved too.

Post Production

Once we start the edit, we’ll share with you versions of the project for you to comment on. That way you can ensure what we’re creating is on target

Delivery

We make sure that whether whatever platform it’s for, your content works for you.

Animation Company London

When it comes to looking for an animation company London has many to offer. We’re not for everyone, but we do excel at making great films and animations for our clients. We work with everyone from big organisations to start ups, from fast moving consumer goods to fintech start ups.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
Show our clients how we make their videos!

Making Corporate Animation

Clients often come to us with no idea how a corporate animation is made, what to expect of their animation company. When they see the first version, clients are surprised there’s little movement or design, everything is a bit simplistic. That’s because animation is an iterative process, with the details and complexity building with each version.

We created this short film to help people visualise and understand the process, so take 90 seconds out of your day and learn how we make our animations!

corporate animation

Discovery

We start with a Discovery Workshop, where we listen to your challenge, discuss your audience and identify your key messages. Our clients find this process exciting and very revealing!

Next, we work out how to communicate these in a memorable way and share this with you in a script. You’ll give your feedback on this, and we exchange drafts until we have the production script.

  Click here to contact us 

Then we draw a storyboard to help you visualise how the action will play out, and create a moodboard to show you what it will look like

Once you’re happy, we go into production.

 

nc workshop

What’s with the Octopus?

Production

First you’ll see an animatic, which is a basic version with a dummy voice over. Then we’ll start bringing in the style and making things move. You’ll be commenting on each version to help us refine it, until we’re adding nice flourishes that bring it all to life…

Interrogate

Sound

Once you’ve signed off the animation, we record the final voice over, mix in music and add sound effects. Sound effects are particularly important, they help the action you’re seeing feel more real.

Delivery

We bring this all together into your finished animation. You can see more of our corporate animation in our portfolio. If you’re interested in creating a corporate animation to help grow your business, get in touch.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Create an animation that explained a complex offering in a lively and entertaining way for the middle of a pitch meeting.

We’re not known for bid video production, not because we don’t produce bid videos, but because we can’t often tell anyone about them! Dibs usual contain confidential information so it’s hard to re-purpose the filming or animation to put it on our showreel. Recently, though, we completed one we can do, so here it is!

We were asked to make a bid video in a hurry for one of our clients. From the brief it was clear we would be needing to see an organisation evolve as it implement our client’s strategy. We wanted the office to feel populated and active, since this was a big organisation. So when we were designing the look, we wanted something that looked human without too much detail.

bid video production

We went for a series of stylised characters without detailed faces, so we could show them interacting through their bodies. The benefit was that we didn’t have to also make their eyes and mouths move. We brought the office to life without a big demand on on animation time.

The client love the modern cool look, and liked the way we could make this come to life even through we had a short turnaround. But then we’re used to tight deadline video production!

 

bid video production



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
The client had eight members of the team they wanted to present at a pitch event, so we created 8 different clips, combining film of the team member with animation.

At Napoleon Creative we’ve made a load of whiteboard animation over the years. It’s a style which refuses to go out of fashion! However, filming a proper whiteboard animation can be time consuming to plan. So we looked at ways of doing a hand-drawn animation without filming. We came up with a digital solution, using the Procreate app and an iPad Pro.

Procreate enables us to draw digitally, making it quicker to correct, and gives a very crips texture will still being a hand-drawn animation.

The clips in question were for a bid film, so we can’t show you the whole thing, but hopefully the short excerpt above gives you a feel for it!

 

Read how whiteboard animation benefits your company.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
FutureGov,
Services:
Goal:
Super fast animation, just 48hrs to bring an idea to life to introduce an app that brings together volunteers and people with needs during the Covid-19 Crisis.

While Animation has always been a powerful visual storytelling medium, since Covid-19 has greatly restricted filming possibilities, it’s become an essential item in the marketer’s toolkit.

That’s why long-term client FutureGov turned to us to create an animation for their Beacon app. We turned this app around in 48 hours so they could start promoting their app into play as quickly as possible.

We helped them shape their script and gave them some visual styles to consider, setting expectations of what could be achieved within the time frame they had.

Our team, all working from their respective homes, used web conferencing to stay in touch, share screens and keep the project moving. Keeping an eye on consistency was essential, given that we couldn’t see each other’s screens while we worked!

Why are companies turning to animations during Covid-19?

Animation is a wonderful format that can tell complex stories, even ones which might not seem visually interesting, in an effective and engaging way. With filming options being greatly limited, we’re seeing a rise in enquiries around how can we communicate with animation, since this can be done remotely by our animation team.  It means that companies can still communicate clearly and with impact, and keep the quality of their communication high.

What makes a great animation?

There are three key elements to a great animation.

  • The scripts that tells the story and communicates the message
  • The mood board which shows you how it’s going to look
  • The storyboard which show how the action that happens in the film

A great animation studio will be able to help you with all of these – and we certainly can!

What should you consider before commissioning an animation?

The message is key. What are you trying to communicate? Once you have it, can you simplify it further? And is this the message your audience is looking for?

We help people with this process of distilling their ideas with our Discovery Deck.

Don’t worry if you don’t have a style in mind, we can show you a range of animation. But if you’ve seen a film you like , feel free to share it with us.

What are the risks for commissioning animation during Covid-19

Animations are complex to make, and when everyone’s in the studio, we can see each other’s work. This makes it easy to both bounce ideas of people, and also maintain consistency. However, with Covid-19 meaning we’re all self-isolating, we rely on video conferencing to share screens and chat through work. We have to be stricter about signing off each stage before moving on to the next.  It requires us to check in more regularly, and really scrutinise the work. But for the most part, it’s business as usual for us!

Which companies are most suited to using animations?

It’s not about which companies are suited to animations – it’s about what kind of animations to use! There are so many styles, from highly technical to more character led animation, there’s sure to be one that fits in with your needs.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Kantar,
Goal:
Communicate the key benefits and value a SaaS product brings, while keeping within new brand guidelines

Our regular client Kantar Media asked us to create branded video content to promote their new Reputation offering. As a result we created a video that was part-walkthrough of the dashboard, but also illustrating the value that the product brings to its users. Reputation has extensive tracking and monitoring capability, combined with Kantar’s evaluation expertise, which provides insights to their clients to help them understand how they are seen by consumers and influencers. Brands can then respond quickly when needed and informs planning and strategies on driving longer-term brand value and loyalty.

SaaS Animation

Tips for making Branded Video Content

As always, we recommend the ‘trailer’ approach. You’re not creating a movie that tells every single feature and benefit of the product. You should be creating a ‘trailer’ that:

  • shows the best bits that will grab your audience’s attention
  • creates an emotional response
  • show them the value it brings (not necessarily the details of ‘how’ it brings value)
  • gives them a strong call to action to move towards purchase

This also keeps the length of the video down, which is all important in our time-poor, distraction-rich lives.

Branded content video

One of the key things was to make sure we stuck to Kantar’s recent brand refresh. This was new territory, as although they had a great and expansive collection of brand guidelines and templates, we were the first London Animation studio  to create an animation for them after the re-band. This meant we had lots of fun exploring how to make the guidelines move on screen!

If you’re looking for branded video content, we can help your bring your brand to life.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Sembly,
Goal:
Communicate how a complex building system in a simple, friendly way.

We were asked to create a simple line Animation to show how Sembly’s construction technique works.

What is a simple line animation?

Well, styles of animation design vary (see load in our animation portfolio) but this one features simple outlines filled with colour to make up the characters and design. This gives the animation a simple, clean feel. We used a limited colour pallet to give the film a consistent look. This style of animation can become a little too simple, so we always add a few patterns to the blocks of colour, like in their trousers. This keeps the style consistent, but makes gives the film a little more of a 3D feel.

 

 

We also off set some of the elements, which gives a block printed feel. Again this gives the simple line animation texture. In a digital world, we feel it good to give animation something that feel more textured, so it doesn’t become entirely flat.

 

Line Animation - London Animation Agency 4

If you want to find out more about how we can help you, get in touch using the form below.

If you want to stay in touch with our work, follow us on LinkedIn. You can also follow on Facebook!

Remember, we don’t just do animation – we also film.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Amazon Web Services,
Goal:
Explain the key principles that will enable you to move your business to the cloud.

Amazon Web Servers came to us in search of a series of cool-looking video to promote their cloud-core campaign. We have a history of creating whiteboard animations, and they wanted something in a similar style. However, the delivery date didn’t really allow for this. So, we offered them an alternative: a time-lapse drawing video.

We used a drawing app for the iPad which records each stroke of the pencil. When played back, the scene builds. You get the hand drawn feel of a white board animation and all the whiteboard animation benefits without the need to film.

The other advantage of a time-lapse drawing video is that it allows you to use specific brand odours, like Amazon’s familiar egg- yolk yellow. This allowed us to develop ideas quickly, letting us hit our deadline with ease, creating a contemporary hand-drawn video.

time-lapse drawing video

We’re big fans of Apple, so couldn’t resist trying out the new iPad Pro. This new pencil is a pinup ahead of the last one. It really allows us to create the look and feel our client is striving for, is tactile and intuitive.

If you’re looking for a time-lapse drawing video, get in touch!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
We made this clip to show our prospects how we work with them.

If you’ve found us by Googling ‘animation company London’ then you’re probably looking for film or animation services. We have a complete portfolio of projects for you to look through, but here’s a little bit about how we work.

Discovery

You bring us your challenge

It might be a product you’re trying to sell, or a service you’re trying to explain.

We’ll set up a Discovery Deck session, where you’ll tell us about your business and how it works.

We explore your challenge and listen to your ideas. Your objectives. Who your audience will be and what frame of mind they’ll be in when you’re communicating with them.

Together we’ll define your key messages, streamlining them to give your audience what they want to know… and what you want them to know…!

Proposal

We’ll distil what we’ve learned into creative possibilities and solutions to maximise the return on your investment, with budget options to give you the right project at the right price for you.

Production

When it’s ready we’ll assemble a crack team of our core creatives and handpicked freelancers with the right skills for your project.

When you give us the green light, the team starts designing, writing, filming, and animating. And you’ll be involved too.

Post Production

Once we start the edit, we’ll share with you versions of the project for you to comment on. That way you can ensure what we’re creating is on target

Delivery

We make sure that whether whatever platform it’s for, your content works for you.

Animation Company London

When it comes to looking for an animation company London has many to offer. We’re not for everyone, but we do excel at making great films and animations for our clients. We work with everyone from big organisations to start ups, from fast moving consumer goods to fintech start ups.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
Show our clients how we make their videos!

Making Corporate Animation

Clients often come to us with no idea how a corporate animation is made, what to expect of their animation company. When they see the first version, clients are surprised there’s little movement or design, everything is a bit simplistic. That’s because animation is an iterative process, with the details and complexity building with each version.

We created this short film to help people visualise and understand the process, so take 90 seconds out of your day and learn how we make our animations!

corporate animation

Discovery

We start with a Discovery Workshop, where we listen to your challenge, discuss your audience and identify your key messages. Our clients find this process exciting and very revealing!

Next, we work out how to communicate these in a memorable way and share this with you in a script. You’ll give your feedback on this, and we exchange drafts until we have the production script.

  Click here to contact us 

Then we draw a storyboard to help you visualise how the action will play out, and create a moodboard to show you what it will look like

Once you’re happy, we go into production.

 

nc workshop

What’s with the Octopus?

Production

First you’ll see an animatic, which is a basic version with a dummy voice over. Then we’ll start bringing in the style and making things move. You’ll be commenting on each version to help us refine it, until we’re adding nice flourishes that bring it all to life…

Interrogate

Sound

Once you’ve signed off the animation, we record the final voice over, mix in music and add sound effects. Sound effects are particularly important, they help the action you’re seeing feel more real.

Delivery

We bring this all together into your finished animation. You can see more of our corporate animation in our portfolio. If you’re interested in creating a corporate animation to help grow your business, get in touch.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Create an animation that explained a complex offering in a lively and entertaining way for the middle of a pitch meeting.

We’re not known for bid video production, not because we don’t produce bid videos, but because we can’t often tell anyone about them! Dibs usual contain confidential information so it’s hard to re-purpose the filming or animation to put it on our showreel. Recently, though, we completed one we can do, so here it is!

We were asked to make a bid video in a hurry for one of our clients. From the brief it was clear we would be needing to see an organisation evolve as it implement our client’s strategy. We wanted the office to feel populated and active, since this was a big organisation. So when we were designing the look, we wanted something that looked human without too much detail.

bid video production

We went for a series of stylised characters without detailed faces, so we could show them interacting through their bodies. The benefit was that we didn’t have to also make their eyes and mouths move. We brought the office to life without a big demand on on animation time.

The client love the modern cool look, and liked the way we could make this come to life even through we had a short turnaround. But then we’re used to tight deadline video production!

 

bid video production



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
The client had eight members of the team they wanted to present at a pitch event, so we created 8 different clips, combining film of the team member with animation.

At Napoleon Creative we’ve made a load of whiteboard animation over the years. It’s a style which refuses to go out of fashion! However, filming a proper whiteboard animation can be time consuming to plan. So we looked at ways of doing a hand-drawn animation without filming. We came up with a digital solution, using the Procreate app and an iPad Pro.

Procreate enables us to draw digitally, making it quicker to correct, and gives a very crips texture will still being a hand-drawn animation.

The clips in question were for a bid film, so we can’t show you the whole thing, but hopefully the short excerpt above gives you a feel for it!

 

Read how whiteboard animation benefits your company.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
FutureGov,
Services:
Goal:
Super fast animation, just 48hrs to bring an idea to life to introduce an app that brings together volunteers and people with needs during the Covid-19 Crisis.

While Animation has always been a powerful visual storytelling medium, since Covid-19 has greatly restricted filming possibilities, it’s become an essential item in the marketer’s toolkit.

That’s why long-term client FutureGov turned to us to create an animation for their Beacon app. We turned this app around in 48 hours so they could start promoting their app into play as quickly as possible.

We helped them shape their script and gave them some visual styles to consider, setting expectations of what could be achieved within the time frame they had.

Our team, all working from their respective homes, used web conferencing to stay in touch, share screens and keep the project moving. Keeping an eye on consistency was essential, given that we couldn’t see each other’s screens while we worked!

Why are companies turning to animations during Covid-19?

Animation is a wonderful format that can tell complex stories, even ones which might not seem visually interesting, in an effective and engaging way. With filming options being greatly limited, we’re seeing a rise in enquiries around how can we communicate with animation, since this can be done remotely by our animation team.  It means that companies can still communicate clearly and with impact, and keep the quality of their communication high.

What makes a great animation?

There are three key elements to a great animation.

  • The scripts that tells the story and communicates the message
  • The mood board which shows you how it’s going to look
  • The storyboard which show how the action that happens in the film

A great animation studio will be able to help you with all of these – and we certainly can!

What should you consider before commissioning an animation?

The message is key. What are you trying to communicate? Once you have it, can you simplify it further? And is this the message your audience is looking for?

We help people with this process of distilling their ideas with our Discovery Deck.

Don’t worry if you don’t have a style in mind, we can show you a range of animation. But if you’ve seen a film you like , feel free to share it with us.

What are the risks for commissioning animation during Covid-19

Animations are complex to make, and when everyone’s in the studio, we can see each other’s work. This makes it easy to both bounce ideas of people, and also maintain consistency. However, with Covid-19 meaning we’re all self-isolating, we rely on video conferencing to share screens and chat through work. We have to be stricter about signing off each stage before moving on to the next.  It requires us to check in more regularly, and really scrutinise the work. But for the most part, it’s business as usual for us!

Which companies are most suited to using animations?

It’s not about which companies are suited to animations – it’s about what kind of animations to use! There are so many styles, from highly technical to more character led animation, there’s sure to be one that fits in with your needs.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Kantar,
Goal:
Communicate the key benefits and value a SaaS product brings, while keeping within new brand guidelines

Our regular client Kantar Media asked us to create branded video content to promote their new Reputation offering. As a result we created a video that was part-walkthrough of the dashboard, but also illustrating the value that the product brings to its users. Reputation has extensive tracking and monitoring capability, combined with Kantar’s evaluation expertise, which provides insights to their clients to help them understand how they are seen by consumers and influencers. Brands can then respond quickly when needed and informs planning and strategies on driving longer-term brand value and loyalty.

SaaS Animation

Tips for making Branded Video Content

As always, we recommend the ‘trailer’ approach. You’re not creating a movie that tells every single feature and benefit of the product. You should be creating a ‘trailer’ that:

  • shows the best bits that will grab your audience’s attention
  • creates an emotional response
  • show them the value it brings (not necessarily the details of ‘how’ it brings value)
  • gives them a strong call to action to move towards purchase

This also keeps the length of the video down, which is all important in our time-poor, distraction-rich lives.

Branded content video

One of the key things was to make sure we stuck to Kantar’s recent brand refresh. This was new territory, as although they had a great and expansive collection of brand guidelines and templates, we were the first London Animation studio  to create an animation for them after the re-band. This meant we had lots of fun exploring how to make the guidelines move on screen!

If you’re looking for branded video content, we can help your bring your brand to life.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Sembly,
Goal:
Communicate how a complex building system in a simple, friendly way.

We were asked to create a simple line Animation to show how Sembly’s construction technique works.

What is a simple line animation?

Well, styles of animation design vary (see load in our animation portfolio) but this one features simple outlines filled with colour to make up the characters and design. This gives the animation a simple, clean feel. We used a limited colour pallet to give the film a consistent look. This style of animation can become a little too simple, so we always add a few patterns to the blocks of colour, like in their trousers. This keeps the style consistent, but makes gives the film a little more of a 3D feel.

 

 

We also off set some of the elements, which gives a block printed feel. Again this gives the simple line animation texture. In a digital world, we feel it good to give animation something that feel more textured, so it doesn’t become entirely flat.

 

Line Animation - London Animation Agency 4

If you want to find out more about how we can help you, get in touch using the form below.

If you want to stay in touch with our work, follow us on LinkedIn. You can also follow on Facebook!

Remember, we don’t just do animation – we also film.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Amazon Web Services,
Goal:
Explain the key principles that will enable you to move your business to the cloud.

Amazon Web Servers came to us in search of a series of cool-looking video to promote their cloud-core campaign. We have a history of creating whiteboard animations, and they wanted something in a similar style. However, the delivery date didn’t really allow for this. So, we offered them an alternative: a time-lapse drawing video.

We used a drawing app for the iPad which records each stroke of the pencil. When played back, the scene builds. You get the hand drawn feel of a white board animation and all the whiteboard animation benefits without the need to film.

The other advantage of a time-lapse drawing video is that it allows you to use specific brand odours, like Amazon’s familiar egg- yolk yellow. This allowed us to develop ideas quickly, letting us hit our deadline with ease, creating a contemporary hand-drawn video.

time-lapse drawing video

We’re big fans of Apple, so couldn’t resist trying out the new iPad Pro. This new pencil is a pinup ahead of the last one. It really allows us to create the look and feel our client is striving for, is tactile and intuitive.

If you’re looking for a time-lapse drawing video, get in touch!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
We made this clip to show our prospects how we work with them.

If you’ve found us by Googling ‘animation company London’ then you’re probably looking for film or animation services. We have a complete portfolio of projects for you to look through, but here’s a little bit about how we work.

Discovery

You bring us your challenge

It might be a product you’re trying to sell, or a service you’re trying to explain.

We’ll set up a Discovery Deck session, where you’ll tell us about your business and how it works.

We explore your challenge and listen to your ideas. Your objectives. Who your audience will be and what frame of mind they’ll be in when you’re communicating with them.

Together we’ll define your key messages, streamlining them to give your audience what they want to know… and what you want them to know…!

Proposal

We’ll distil what we’ve learned into creative possibilities and solutions to maximise the return on your investment, with budget options to give you the right project at the right price for you.

Production

When it’s ready we’ll assemble a crack team of our core creatives and handpicked freelancers with the right skills for your project.

When you give us the green light, the team starts designing, writing, filming, and animating. And you’ll be involved too.

Post Production

Once we start the edit, we’ll share with you versions of the project for you to comment on. That way you can ensure what we’re creating is on target

Delivery

We make sure that whether whatever platform it’s for, your content works for you.

Animation Company London

When it comes to looking for an animation company London has many to offer. We’re not for everyone, but we do excel at making great films and animations for our clients. We work with everyone from big organisations to start ups, from fast moving consumer goods to fintech start ups.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
Show our clients how we make their videos!

Making Corporate Animation

Clients often come to us with no idea how a corporate animation is made, what to expect of their animation company. When they see the first version, clients are surprised there’s little movement or design, everything is a bit simplistic. That’s because animation is an iterative process, with the details and complexity building with each version.

We created this short film to help people visualise and understand the process, so take 90 seconds out of your day and learn how we make our animations!

corporate animation

Discovery

We start with a Discovery Workshop, where we listen to your challenge, discuss your audience and identify your key messages. Our clients find this process exciting and very revealing!

Next, we work out how to communicate these in a memorable way and share this with you in a script. You’ll give your feedback on this, and we exchange drafts until we have the production script.

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Then we draw a storyboard to help you visualise how the action will play out, and create a moodboard to show you what it will look like

Once you’re happy, we go into production.

 

nc workshop

What’s with the Octopus?

Production

First you’ll see an animatic, which is a basic version with a dummy voice over. Then we’ll start bringing in the style and making things move. You’ll be commenting on each version to help us refine it, until we’re adding nice flourishes that bring it all to life…

Interrogate

Sound

Once you’ve signed off the animation, we record the final voice over, mix in music and add sound effects. Sound effects are particularly important, they help the action you’re seeing feel more real.

Delivery

We bring this all together into your finished animation. You can see more of our corporate animation in our portfolio. If you’re interested in creating a corporate animation to help grow your business, get in touch.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Capgemini,
Goal:
Create an animation that