Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Kantar,
Goal:
Show off our Client's technology in a virtual reality format.

Kantar approached us looking for VR video content to show off their Innovation Suite. Ths suite is a mock up of a family home, where all the kit they use to monitor media consumption is installed. We worked with them to create a story that allowed us to show a family at home, watching media through various devices. We then used hot spots to bring up short videos that showed how the various tools they’ve created work.

We brought on Immersive, a VR specialist, to film the 360 video content, and create the VR platform.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Miso Tasty,
Goal:
Create a video that inspires investors to raise another £200k of funding for Miso Tasty's continued growth.

Last year we made a Seedrs campaign video for Bonnie Chung at Miso Tasty. Her campaign target was reached in a matter of hours, enabling her to bring her new noodle product range to market. A new listing in Tesco meant she needed another round of investment. Still East London based, she needed another Hackney crowdfunding video to be filmed in her new office. So we grabbed our camera, hooked up our teleprompter and got to work!

Since the last round of funding, the Miso Tasty team has grown, so we were keen to feature some of their new staff in a fun way.

It also enabled us to show off different parts of their new offices.

Gavin gave Bonnie a few presenting to camera tips, which really helped her improve her performance from last year. She came across as the confident leader of a growing business. Using a teleprompter is really key to delivering a slick performance to camera.

Let us help you raise investment with a campaign video

 

crowdfunding videoThe new campaign was a success, again raising well beyond their target. This should see them set for another year of growth!

 

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Infosys,
Goal:
Capturing a testimonial from a satisfied client.

We were asked by Infosys to film a testimonial about their relationship with Aimia, for whom they have provided testing services. So we arranged a filming date to come to the Infosys offices in Canary Wharf, and set up to film. Before that though, we drew up a list of testimonial film questions.

Having been filming testimonial film interviews for over ten years, we have a good understanding of what questions to ask to get great answers. We work with our clients to find out what they want the person to talk about, and often it’s all about the services that they have provided, and the quality of those services. We then throw in questions which are more about the emotional and value aspects of the work. So, how did your feel when the project went live? Or what did the project enable you to do that you didn’t expect? And what has been the most valuable part of the project for you personally? All these questions get some really rich answers.

 

See more testimonial video examples

 

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
To show our Clients how to prepare for filming at their premises.

We film a lot of interviews and testimonial video content for our clients and they often ask “What do I need to know about filming in my office?” While all locations are different, there are some key things we’ll need to make the shoot go smoothly. So here’s our quick FAQ guide to interview filming logistics.

Napoleon Creative’s Guide to Interview Filming Logistics

What size room do I book for filming?

We suggest a board room that can seat at least 8-10 people. This means we’ll have plenty of space to give space around the contributor, set up lighting. When thinking about interview filming styles, if it’s an off camera interview you’ll need a good 2-3 metres between the interviewer and interviewee. It’s helpful if the table in the room can be moved. Windows to the outside world can be a challenge, depending on the weather. If it’s cloudy, with the sun going in and out, it can make each take look different! So ideally, the lighting can be controlled. It’s great if we can turn off the air conditioning in that room as well.

 

How long does it take to get set up for corporate interview filming?

show thought leadership

It can take us an hour to get into some corporate building, between dropping the kit and parking, then getting through security and up to the room. We also need an hour once we’re in the room, so we can pick up the shots and set up the lights. So we always make our call time two hours before the interview needs to start.

 

How long do you need to film an interview?

For a typical 3 minute film, we usually interview for 20-30 mins. However, we need a little extra time to get the contributor settled, tweak the lights to them, and get them warmed up. We also like film a little B-Roll, which takes another 10-15 minutes. So we tell our clients to tell the contributor it’ll take an hour out of their diary, then when they get out early they feel they’ve got a bonus ten minutes in their day!

 

What is B-Roll?

B-Roll is the additional footage of the contributor and location that we edit with the footage, as you can see in this client testimonial footage. We film for 10-15 minutes with the client, ideally in 5-6 different scenarios, such as looking at their laptop, talking to clients, or smiling to camera. Ideally the contributor is interacting with other people in several shots.

We tend to use only a few seconds of each, but these shots make a huge difference to the finished piece.

When do you film location shots?

We usually find time within the shoot to film location shots. These might be establishing shots of the building, or logos on the reception wall. We also shoot generic office shots, without anyone clearly in shot. Note that with shared buildings, where a company say only hires a floor, rather than the whole building, you may not be able take shots of the shared areas of the building.

 

Who should I tell that we’re filming?

testimonial video

First off, you’ll need to tell security and reception to ensure we can get into the building. For some companies, it’s good to notify press and publicity, as they like to be aware of what’s being recorded. It’s really important to warn the staff that filming is taking place. We suggest an email to the department where filming is taking place, plus putting A4 posters up on the wall. Anyone who doesn’t want to be filmed can tell us, and we’ll avoid getting them on camera.

 

How long should I schedule for the filming?

An ideal schedule would be something like this:

08:00 Arrive on site, get through reception and our kit into the building. Park van if necessary, and get to the room

09:00 Set up the room with lights

10:00 First interview – then allow 40 minutes between each interview, plus a B-Roll

13:00 Lunch Break

14:00 Continue filming

16:00 Last interview

17:00 Finish filming, get kit out of the room

18:00 Return to base

How long before we can see an edit?

This is one of the first questions we get asked! It largely depends on the type of interview. Cutting down to an initial sequence doesn’t take long, and we can show you that usually the next day. How long it takes to complete the whole film depends on the number of people filmed and how urgently you need it!

So those are the key things to know about interview filming logistics. Hopefully that’s made things a little easier for you!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Cawston Press,
Services:
Goal:
Communicate the brand story through video and animation.

Our clients are often a little worried when they first see the rushes of our films. They come out really quite… grey. That’s why we’ve created this short grading showreel, to show you what’s possible! What you see below left is the footage as shot, and on the right after it’s been graded.

Grading showreel comparison

This project was for Cawston Press, who have such a distinctive branding. It’s all about bright primary colours against crisp whites. Bringing that same quality out in the footage we shot was key.

Grading is one of the most fun jobs in film making is the grade. Once you’ve got all the shots edited down, it’s time to colour balance them to make them look their best, and also create a consistent look across the film. When filming we shot projects like this in Log, which means as much data from the camera’s sensors are kept in the file. When we take this file into the edit, we can play around with the colours as well like. For this one we went to Coda Post Production, and got their usual warm welcome and highly slick service.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Andrew Jaynes Timber Windows,
Goal:
Communicate the quality and attention to detail that distinguish Andrew Jaynes from the competition.

If you’re based in Canterbury video production companies are few and far between. However, as Gavin is based in Whitstable, we extend our reach to companies in that area. One case in point is Andrew Jaynes Timber Windows. We were approached by Finally, a marketing agency based in Canterbury town centre. They’ve produced his fantastic new branding and website.

Andrew was clear that although he wanted to be interviewed, he wanted the wood work to be the star. So we filmed all around his workshops, including glazing and painting. We also filmed an installation and a finished house.

If you’re looking for Canterbury video production then give us a call. While our office is based in London, we’ll happily film in your area.

Discover the film production services we offer


At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Natural History Museum,
Goal:
Bring to life the wide range of spaces that the Natural History Museum offers and the opportunities to create a stand out event there.

The Natural History Museum approached us to make a video for their venue hire team showcasing the spaces that are available to hire. Having previous experience making an events space video similar venue hire video for the Museum of London we knew we could create something special for them. We were looking forward to filming in such an iconic London venue and meeting ‘dippy the dinosaurs’ replacement.

The process began with our Discovery Deck workshops where we asked the venue hire team lots of questions and mapped the structure of the video. They said it was a fun meeting which really got them thinking about their succinct marketing message. Our goal was to show how the unique venue could be transformed by their event specialists to exceptional and exciting spaces.

The filming

We filmed across three events and once when the museum was totally empty! When we had a night at the museum on our own we got some amazing shots like the photos below. For our Directors of Photography the filming opportunity was like a dream come true.

venue hire video

Editing

The video is structured with slower reveals of the empty spaces at the beginning, then building pace to show the excitement of the events. There were some challenges to overcome such as the front entrance was being restored we couldn’t film it. As it’s the impressive way that guest normally arrive for events we decided to include a photograph instead which we gave a three dimensional look to and added slight movement.

As different cameras and lighting were used we decided it would benefit from being graded. Grading uses software and expertise like in blockbuster movie post production to create a more consistent look across all footage.

We really enjoyed working with the NHM in making the video. Check out this page to see more of our event projects.

venue hire video



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Goal:

Our challenge on this project was to capture the sense of a building that hadn’t been built yet in a compelling architectural mood film. The building, called ‘The Ray’, will stand at the crossroads of Farringdon and Clerkenwell, on the former headquarters of the Guardian newspaper site. The Ray is a commercial building and the video is used on the client’s website home page and to show to prospective buyers.

We were excited by the abstract and yet specific brief, which gave us plenty of direction but the creative freedom we love. Although the primary aim was to sell the building, our clients team didn’t want it to look like a traditional property walkthrough video.

The brief was an architectural mood film to capture:

  • the surrounding area’s culture and history

  • the architectural influences of the area 

  • the thought that had gone into the architecture and finish of the interiors

  • a sense of light and shade

Creating the architectural mood film

A project like this has a different process as it can’t be story boarded in the way our animations can. I studied the architectural documents carefully so that we could plan to film the main features of the building. I also scouted out the local area making sure we covered key  points of interest.

The branding for the building was developed around the concept of light, as the building has been thoughtfully constructed to welcome natural light into the rooms. We worked with the light concept to capture shadows and movement of light through indoor and outdoor spaces to reflect the architecture of the building.

Architectural Mood Film

We picked locations to film over four shoots, but sometimes it was a case of going with something that looked good. If we spotted shots while on other shoots, we were sure to grab them! We were constantly checking the weather as the light was really key for this video. One shoot even had to be cut short due to rain.

The video really came together once we’d filmed Paul Monaghan, one of the architects at AHMM. He talked about the video with a mood and passion that set the tone of the film.

We produced stills from the video which our client also used in the brochure and on other marketing collateral.

If you’d like a mood video of any kind, then we enjoy making them so get in touch.

See more architectural projects


At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Kantar,
Goal:
Show off our Client's technology in a virtual reality format.

Kantar approached us looking for VR video content to show off their Innovation Suite. Ths suite is a mock up of a family home, where all the kit they use to monitor media consumption is installed. We worked with them to create a story that allowed us to show a family at home, watching media through various devices. We then used hot spots to bring up short videos that showed how the various tools they’ve created work.

We brought on Immersive, a VR specialist, to film the 360 video content, and create the VR platform.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Miso Tasty,
Goal:
Create a video that inspires investors to raise another £200k of funding for Miso Tasty's continued growth.

Last year we made a Seedrs campaign video for Bonnie Chung at Miso Tasty. Her campaign target was reached in a matter of hours, enabling her to bring her new noodle product range to market. A new listing in Tesco meant she needed another round of investment. Still East London based, she needed another Hackney crowdfunding video to be filmed in her new office. So we grabbed our camera, hooked up our teleprompter and got to work!

Since the last round of funding, the Miso Tasty team has grown, so we were keen to feature some of their new staff in a fun way.

It also enabled us to show off different parts of their new offices.

Gavin gave Bonnie a few presenting to camera tips, which really helped her improve her performance from last year. She came across as the confident leader of a growing business. Using a teleprompter is really key to delivering a slick performance to camera.

Let us help you raise investment with a campaign video

 

crowdfunding videoThe new campaign was a success, again raising well beyond their target. This should see them set for another year of growth!

 

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Infosys,
Goal:
Capturing a testimonial from a satisfied client.

We were asked by Infosys to film a testimonial about their relationship with Aimia, for whom they have provided testing services. So we arranged a filming date to come to the Infosys offices in Canary Wharf, and set up to film. Before that though, we drew up a list of testimonial film questions.

Having been filming testimonial film interviews for over ten years, we have a good understanding of what questions to ask to get great answers. We work with our clients to find out what they want the person to talk about, and often it’s all about the services that they have provided, and the quality of those services. We then throw in questions which are more about the emotional and value aspects of the work. So, how did your feel when the project went live? Or what did the project enable you to do that you didn’t expect? And what has been the most valuable part of the project for you personally? All these questions get some really rich answers.

 

See more testimonial video examples

 

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
To show our Clients how to prepare for filming at their premises.

We film a lot of interviews and testimonial video content for our clients and they often ask “What do I need to know about filming in my office?” While all locations are different, there are some key things we’ll need to make the shoot go smoothly. So here’s our quick FAQ guide to interview filming logistics.

Napoleon Creative’s Guide to Interview Filming Logistics

What size room do I book for filming?

We suggest a board room that can seat at least 8-10 people. This means we’ll have plenty of space to give space around the contributor, set up lighting. When thinking about interview filming styles, if it’s an off camera interview you’ll need a good 2-3 metres between the interviewer and interviewee. It’s helpful if the table in the room can be moved. Windows to the outside world can be a challenge, depending on the weather. If it’s cloudy, with the sun going in and out, it can make each take look different! So ideally, the lighting can be controlled. It’s great if we can turn off the air conditioning in that room as well.

 

How long does it take to get set up for corporate interview filming?

show thought leadership

It can take us an hour to get into some corporate building, between dropping the kit and parking, then getting through security and up to the room. We also need an hour once we’re in the room, so we can pick up the shots and set up the lights. So we always make our call time two hours before the interview needs to start.

 

How long do you need to film an interview?

For a typical 3 minute film, we usually interview for 20-30 mins. However, we need a little extra time to get the contributor settled, tweak the lights to them, and get them warmed up. We also like film a little B-Roll, which takes another 10-15 minutes. So we tell our clients to tell the contributor it’ll take an hour out of their diary, then when they get out early they feel they’ve got a bonus ten minutes in their day!

 

What is B-Roll?

B-Roll is the additional footage of the contributor and location that we edit with the footage, as you can see in this client testimonial footage. We film for 10-15 minutes with the client, ideally in 5-6 different scenarios, such as looking at their laptop, talking to clients, or smiling to camera. Ideally the contributor is interacting with other people in several shots.

We tend to use only a few seconds of each, but these shots make a huge difference to the finished piece.

When do you film location shots?

We usually find time within the shoot to film location shots. These might be establishing shots of the building, or logos on the reception wall. We also shoot generic office shots, without anyone clearly in shot. Note that with shared buildings, where a company say only hires a floor, rather than the whole building, you may not be able take shots of the shared areas of the building.

 

Who should I tell that we’re filming?

testimonial video

First off, you’ll need to tell security and reception to ensure we can get into the building. For some companies, it’s good to notify press and publicity, as they like to be aware of what’s being recorded. It’s really important to warn the staff that filming is taking place. We suggest an email to the department where filming is taking place, plus putting A4 posters up on the wall. Anyone who doesn’t want to be filmed can tell us, and we’ll avoid getting them on camera.

 

How long should I schedule for the filming?

An ideal schedule would be something like this:

08:00 Arrive on site, get through reception and our kit into the building. Park van if necessary, and get to the room

09:00 Set up the room with lights

10:00 First interview – then allow 40 minutes between each interview, plus a B-Roll

13:00 Lunch Break

14:00 Continue filming

16:00 Last interview

17:00 Finish filming, get kit out of the room

18:00 Return to base

How long before we can see an edit?

This is one of the first questions we get asked! It largely depends on the type of interview. Cutting down to an initial sequence doesn’t take long, and we can show you that usually the next day. How long it takes to complete the whole film depends on the number of people filmed and how urgently you need it!

So those are the key things to know about interview filming logistics. Hopefully that’s made things a little easier for you!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Cawston Press,
Services:
Goal:
Communicate the brand story through video and animation.

Our clients are often a little worried when they first see the rushes of our films. They come out really quite… grey. That’s why we’ve created this short grading showreel, to show you what’s possible! What you see below left is the footage as shot, and on the right after it’s been graded.

Grading showreel comparison

This project was for Cawston Press, who have such a distinctive branding. It’s all about bright primary colours against crisp whites. Bringing that same quality out in the footage we shot was key.

Grading is one of the most fun jobs in film making is the grade. Once you’ve got all the shots edited down, it’s time to colour balance them to make them look their best, and also create a consistent look across the film. When filming we shot projects like this in Log, which means as much data from the camera’s sensors are kept in the file. When we take this file into the edit, we can play around with the colours as well like. For this one we went to Coda Post Production, and got their usual warm welcome and highly slick service.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Andrew Jaynes Timber Windows,
Goal:
Communicate the quality and attention to detail that distinguish Andrew Jaynes from the competition.

If you’re based in Canterbury video production companies are few and far between. However, as Gavin is based in Whitstable, we extend our reach to companies in that area. One case in point is Andrew Jaynes Timber Windows. We were approached by Finally, a marketing agency based in Canterbury town centre. They’ve produced his fantastic new branding and website.

Andrew was clear that although he wanted to be interviewed, he wanted the wood work to be the star. So we filmed all around his workshops, including glazing and painting. We also filmed an installation and a finished house.

If you’re looking for Canterbury video production then give us a call. While our office is based in London, we’ll happily film in your area.

Discover the film production services we offer


At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Natural History Museum,
Goal:
Bring to life the wide range of spaces that the Natural History Museum offers and the opportunities to create a stand out event there.

The Natural History Museum approached us to make a video for their venue hire team showcasing the spaces that are available to hire. Having previous experience making an events space video similar venue hire video for the Museum of London we knew we could create something special for them. We were looking forward to filming in such an iconic London venue and meeting ‘dippy the dinosaurs’ replacement.

The process began with our Discovery Deck workshops where we asked the venue hire team lots of questions and mapped the structure of the video. They said it was a fun meeting which really got them thinking about their succinct marketing message. Our goal was to show how the unique venue could be transformed by their event specialists to exceptional and exciting spaces.

The filming

We filmed across three events and once when the museum was totally empty! When we had a night at the museum on our own we got some amazing shots like the photos below. For our Directors of Photography the filming opportunity was like a dream come true.

venue hire video

Editing

The video is structured with slower reveals of the empty spaces at the beginning, then building pace to show the excitement of the events. There were some challenges to overcome such as the front entrance was being restored we couldn’t film it. As it’s the impressive way that guest normally arrive for events we decided to include a photograph instead which we gave a three dimensional look to and added slight movement.

As different cameras and lighting were used we decided it would benefit from being graded. Grading uses software and expertise like in blockbuster movie post production to create a more consistent look across all footage.

We really enjoyed working with the NHM in making the video. Check out this page to see more of our event projects.

venue hire video



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Goal:

Our challenge on this project was to capture the sense of a building that hadn’t been built yet in a compelling architectural mood film. The building, called ‘The Ray’, will stand at the crossroads of Farringdon and Clerkenwell, on the former headquarters of the Guardian newspaper site. The Ray is a commercial building and the video is used on the client’s website home page and to show to prospective buyers.

We were excited by the abstract and yet specific brief, which gave us plenty of direction but the creative freedom we love. Although the primary aim was to sell the building, our clients team didn’t want it to look like a traditional property walkthrough video.

The brief was an architectural mood film to capture:

  • the surrounding area’s culture and history

  • the architectural influences of the area 

  • the thought that had gone into the architecture and finish of the interiors

  • a sense of light and shade

Creating the architectural mood film

A project like this has a different process as it can’t be story boarded in the way our animations can. I studied the architectural documents carefully so that we could plan to film the main features of the building. I also scouted out the local area making sure we covered key  points of interest.

The branding for the building was developed around the concept of light, as the building has been thoughtfully constructed to welcome natural light into the rooms. We worked with the light concept to capture shadows and movement of light through indoor and outdoor spaces to reflect the architecture of the building.

Architectural Mood Film

We picked locations to film over four shoots, but sometimes it was a case of going with something that looked good. If we spotted shots while on other shoots, we were sure to grab them! We were constantly checking the weather as the light was really key for this video. One shoot even had to be cut short due to rain.

The video really came together once we’d filmed Paul Monaghan, one of the architects at AHMM. He talked about the video with a mood and passion that set the tone of the film.

We produced stills from the video which our client also used in the brochure and on other marketing collateral.

If you’d like a mood video of any kind, then we enjoy making them so get in touch.

See more architectural projects


At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Kantar,
Goal:
Show off our Client's technology in a virtual reality format.

Kantar approached us looking for VR video content to show off their Innovation Suite. Ths suite is a mock up of a family home, where all the kit they use to monitor media consumption is installed. We worked with them to create a story that allowed us to show a family at home, watching media through various devices. We then used hot spots to bring up short videos that showed how the various tools they’ve created work.

We brought on Immersive, a VR specialist, to film the 360 video content, and create the VR platform.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Miso Tasty,
Goal:
Create a video that inspires investors to raise another £200k of funding for Miso Tasty's continued growth.

Last year we made a Seedrs campaign video for Bonnie Chung at Miso Tasty. Her campaign target was reached in a matter of hours, enabling her to bring her new noodle product range to market. A new listing in Tesco meant she needed another round of investment. Still East London based, she needed another Hackney crowdfunding video to be filmed in her new office. So we grabbed our camera, hooked up our teleprompter and got to work!

Since the last round of funding, the Miso Tasty team has grown, so we were keen to feature some of their new staff in a fun way.

It also enabled us to show off different parts of their new offices.

Gavin gave Bonnie a few presenting to camera tips, which really helped her improve her performance from last year. She came across as the confident leader of a growing business. Using a teleprompter is really key to delivering a slick performance to camera.

Let us help you raise investment with a campaign video

 

crowdfunding videoThe new campaign was a success, again raising well beyond their target. This should see them set for another year of growth!

 

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Infosys,
Goal:
Capturing a testimonial from a satisfied client.

We were asked by Infosys to film a testimonial about their relationship with Aimia, for whom they have provided testing services. So we arranged a filming date to come to the Infosys offices in Canary Wharf, and set up to film. Before that though, we drew up a list of testimonial film questions.

Having been filming testimonial film interviews for over ten years, we have a good understanding of what questions to ask to get great answers. We work with our clients to find out what they want the person to talk about, and often it’s all about the services that they have provided, and the quality of those services. We then throw in questions which are more about the emotional and value aspects of the work. So, how did your feel when the project went live? Or what did the project enable you to do that you didn’t expect? And what has been the most valuable part of the project for you personally? All these questions get some really rich answers.

 

See more testimonial video examples

 

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
To show our Clients how to prepare for filming at their premises.

We film a lot of interviews and testimonial video content for our clients and they often ask “What do I need to know about filming in my office?” While all locations are different, there are some key things we’ll need to make the shoot go smoothly. So here’s our quick FAQ guide to interview filming logistics.

Napoleon Creative’s Guide to Interview Filming Logistics

What size room do I book for filming?

We suggest a board room that can seat at least 8-10 people. This means we’ll have plenty of space to give space around the contributor, set up lighting. When thinking about interview filming styles, if it’s an off camera interview you’ll need a good 2-3 metres between the interviewer and interviewee. It’s helpful if the table in the room can be moved. Windows to the outside world can be a challenge, depending on the weather. If it’s cloudy, with the sun going in and out, it can make each take look different! So ideally, the lighting can be controlled. It’s great if we can turn off the air conditioning in that room as well.

 

How long does it take to get set up for corporate interview filming?

show thought leadership

It can take us an hour to get into some corporate building, between dropping the kit and parking, then getting through security and up to the room. We also need an hour once we’re in the room, so we can pick up the shots and set up the lights. So we always make our call time two hours before the interview needs to start.

 

How long do you need to film an interview?

For a typical 3 minute film, we usually interview for 20-30 mins. However, we need a little extra time to get the contributor settled, tweak the lights to them, and get them warmed up. We also like film a little B-Roll, which takes another 10-15 minutes. So we tell our clients to tell the contributor it’ll take an hour out of their diary, then when they get out early they feel they’ve got a bonus ten minutes in their day!

 

What is B-Roll?

B-Roll is the additional footage of the contributor and location that we edit with the footage, as you can see in this client testimonial footage. We film for 10-15 minutes with the client, ideally in 5-6 different scenarios, such as looking at their laptop, talking to clients, or smiling to camera. Ideally the contributor is interacting with other people in several shots.

We tend to use only a few seconds of each, but these shots make a huge difference to the finished piece.

When do you film location shots?

We usually find time within the shoot to film location shots. These might be establishing shots of the building, or logos on the reception wall. We also shoot generic office shots, without anyone clearly in shot. Note that with shared buildings, where a company say only hires a floor, rather than the whole building, you may not be able take shots of the shared areas of the building.

 

Who should I tell that we’re filming?

testimonial video

First off, you’ll need to tell security and reception to ensure we can get into the building. For some companies, it’s good to notify press and publicity, as they like to be aware of what’s being recorded. It’s really important to warn the staff that filming is taking place. We suggest an email to the department where filming is taking place, plus putting A4 posters up on the wall. Anyone who doesn’t want to be filmed can tell us, and we’ll avoid getting them on camera.

 

How long should I schedule for the filming?

An ideal schedule would be something like this:

08:00 Arrive on site, get through reception and our kit into the building. Park van if necessary, and get to the room

09:00 Set up the room with lights

10:00 First interview – then allow 40 minutes between each interview, plus a B-Roll

13:00 Lunch Break

14:00 Continue filming

16:00 Last interview

17:00 Finish filming, get kit out of the room

18:00 Return to base

How long before we can see an edit?

This is one of the first questions we get asked! It largely depends on the type of interview. Cutting down to an initial sequence doesn’t take long, and we can show you that usually the next day. How long it takes to complete the whole film depends on the number of people filmed and how urgently you need it!

So those are the key things to know about interview filming logistics. Hopefully that’s made things a little easier for you!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Cawston Press,
Services:
Goal:
Communicate the brand story through video and animation.

Our clients are often a little worried when they first see the rushes of our films. They come out really quite… grey. That’s why we’ve created this short grading showreel, to show you what’s possible! What you see below left is the footage as shot, and on the right after it’s been graded.

Grading showreel comparison

This project was for Cawston Press, who have such a distinctive branding. It’s all about bright primary colours against crisp whites. Bringing that same quality out in the footage we shot was key.

Grading is one of the most fun jobs in film making is the grade. Once you’ve got all the shots edited down, it’s time to colour balance them to make them look their best, and also create a consistent look across the film. When filming we shot projects like this in Log, which means as much data from the camera’s sensors are kept in the file. When we take this file into the edit, we can play around with the colours as well like. For this one we went to Coda Post Production, and got their usual warm welcome and highly slick service.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Andrew Jaynes Timber Windows,
Goal:
Communicate the quality and attention to detail that distinguish Andrew Jaynes from the competition.

If you’re based in Canterbury video production companies are few and far between. However, as Gavin is based in Whitstable, we extend our reach to companies in that area. One case in point is Andrew Jaynes Timber Windows. We were approached by Finally, a marketing agency based in Canterbury town centre. They’ve produced his fantastic new branding and website.

Andrew was clear that although he wanted to be interviewed, he wanted the wood work to be the star. So we filmed all around his workshops, including glazing and painting. We also filmed an installation and a finished house.

If you’re looking for Canterbury video production then give us a call. While our office is based in London, we’ll happily film in your area.

Discover the film production services we offer


At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Natural History Museum,
Goal:
Bring to life the wide range of spaces that the Natural History Museum offers and the opportunities to create a stand out event there.

The Natural History Museum approached us to make a video for their venue hire team showcasing the spaces that are available to hire. Having previous experience making an events space video similar venue hire video for the Museum of London we knew we could create something special for them. We were looking forward to filming in such an iconic London venue and meeting ‘dippy the dinosaurs’ replacement.

The process began with our Discovery Deck workshops where we asked the venue hire team lots of questions and mapped the structure of the video. They said it was a fun meeting which really got them thinking about their succinct marketing message. Our goal was to show how the unique venue could be transformed by their event specialists to exceptional and exciting spaces.

The filming

We filmed across three events and once when the museum was totally empty! When we had a night at the museum on our own we got some amazing shots like the photos below. For our Directors of Photography the filming opportunity was like a dream come true.

venue hire video

Editing

The video is structured with slower reveals of the empty spaces at the beginning, then building pace to show the excitement of the events. There were some challenges to overcome such as the front entrance was being restored we couldn’t film it. As it’s the impressive way that guest normally arrive for events we decided to include a photograph instead which we gave a three dimensional look to and added slight movement.

As different cameras and lighting were used we decided it would benefit from being graded. Grading uses software and expertise like in blockbuster movie post production to create a more consistent look across all footage.

We really enjoyed working with the NHM in making the video. Check out this page to see more of our event projects.

venue hire video



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Goal:

Our challenge on this project was to capture the sense of a building that hadn’t been built yet in a compelling architectural mood film. The building, called ‘The Ray’, will stand at the crossroads of Farringdon and Clerkenwell, on the former headquarters of the Guardian newspaper site. The Ray is a commercial building and the video is used on the client’s website home page and to show to prospective buyers.

We were excited by the abstract and yet specific brief, which gave us plenty of direction but the creative freedom we love. Although the primary aim was to sell the building, our clients team didn’t want it to look like a traditional property walkthrough video.

The brief was an architectural mood film to capture:

  • the surrounding area’s culture and history

  • the architectural influences of the area 

  • the thought that had gone into the architecture and finish of the interiors

  • a sense of light and shade

Creating the architectural mood film

A project like this has a different process as it can’t be story boarded in the way our animations can. I studied the architectural documents carefully so that we could plan to film the main features of the building. I also scouted out the local area making sure we covered key  points of interest.

The branding for the building was developed around the concept of light, as the building has been thoughtfully constructed to welcome natural light into the rooms. We worked with the light concept to capture shadows and movement of light through indoor and outdoor spaces to reflect the architecture of the building.

Architectural Mood Film

We picked locations to film over four shoots, but sometimes it was a case of going with something that looked good. If we spotted shots while on other shoots, we were sure to grab them! We were constantly checking the weather as the light was really key for this video. One shoot even had to be cut short due to rain.

The video really came together once we’d filmed Paul Monaghan, one of the architects at AHMM. He talked about the video with a mood and passion that set the tone of the film.

We produced stills from the video which our client also used in the brochure and on other marketing collateral.

If you’d like a mood video of any kind, then we enjoy making them so get in touch.

See more architectural projects


At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Kantar,
Goal:
Show off our Client's technology in a virtual reality format.

Kantar approached us looking for VR video content to show off their Innovation Suite. Ths suite is a mock up of a family home, where all the kit they use to monitor media consumption is installed. We worked with them to create a story that allowed us to show a family at home, watching media through various devices. We then used hot spots to bring up short videos that showed how the various tools they’ve created work.

We brought on Immersive, a VR specialist, to film the 360 video content, and create the VR platform.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Miso Tasty,
Goal:
Create a video that inspires investors to raise another £200k of funding for Miso Tasty's continued growth.

Last year we made a Seedrs campaign video for Bonnie Chung at Miso Tasty. Her campaign target was reached in a matter of hours, enabling her to bring her new noodle product range to market. A new listing in Tesco meant she needed another round of investment. Still East London based, she needed another Hackney crowdfunding video to be filmed in her new office. So we grabbed our camera, hooked up our teleprompter and got to work!

Since the last round of funding, the Miso Tasty team has grown, so we were keen to feature some of their new staff in a fun way.

It also enabled us to show off different parts of their new offices.

Gavin gave Bonnie a few presenting to camera tips, which really helped her improve her performance from last year. She came across as the confident leader of a growing business. Using a teleprompter is really key to delivering a slick performance to camera.

Let us help you raise investment with a campaign video

 

crowdfunding videoThe new campaign was a success, again raising well beyond their target. This should see them set for another year of growth!

 

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Infosys,
Goal:
Capturing a testimonial from a satisfied client.

We were asked by Infosys to film a testimonial about their relationship with Aimia, for whom they have provided testing services. So we arranged a filming date to come to the Infosys offices in Canary Wharf, and set up to film. Before that though, we drew up a list of testimonial film questions.

Having been filming testimonial film interviews for over ten years, we have a good understanding of what questions to ask to get great answers. We work with our clients to find out what they want the person to talk about, and often it’s all about the services that they have provided, and the quality of those services. We then throw in questions which are more about the emotional and value aspects of the work. So, how did your feel when the project went live? Or what did the project enable you to do that you didn’t expect? And what has been the most valuable part of the project for you personally? All these questions get some really rich answers.

 

See more testimonial video examples

 

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
To show our Clients how to prepare for filming at their premises.

We film a lot of interviews and testimonial video content for our clients and they often ask “What do I need to know about filming in my office?” While all locations are different, there are some key things we’ll need to make the shoot go smoothly. So here’s our quick FAQ guide to interview filming logistics.

Napoleon Creative’s Guide to Interview Filming Logistics

What size room do I book for filming?

We suggest a board room that can seat at least 8-10 people. This means we’ll have plenty of space to give space around the contributor, set up lighting. When thinking about interview filming styles, if it’s an off camera interview you’ll need a good 2-3 metres between the interviewer and interviewee. It’s helpful if the table in the room can be moved. Windows to the outside world can be a challenge, depending on the weather. If it’s cloudy, with the sun going in and out, it can make each take look different! So ideally, the lighting can be controlled. It’s great if we can turn off the air conditioning in that room as well.

 

How long does it take to get set up for corporate interview filming?

show thought leadership

It can take us an hour to get into some corporate building, between dropping the kit and parking, then getting through security and up to the room. We also need an hour once we’re in the room, so we can pick up the shots and set up the lights. So we always make our call time two hours before the interview needs to start.

 

How long do you need to film an interview?

For a typical 3 minute film, we usually interview for 20-30 mins. However, we need a little extra time to get the contributor settled, tweak the lights to them, and get them warmed up. We also like film a little B-Roll, which takes another 10-15 minutes. So we tell our clients to tell the contributor it’ll take an hour out of their diary, then when they get out early they feel they’ve got a bonus ten minutes in their day!

 

What is B-Roll?

B-Roll is the additional footage of the contributor and location that we edit with the footage, as you can see in this client testimonial footage. We film for 10-15 minutes with the client, ideally in 5-6 different scenarios, such as looking at their laptop, talking to clients, or smiling to camera. Ideally the contributor is interacting with other people in several shots.

We tend to use only a few seconds of each, but these shots make a huge difference to the finished piece.

When do you film location shots?

We usually find time within the shoot to film location shots. These might be establishing shots of the building, or logos on the reception wall. We also shoot generic office shots, without anyone clearly in shot. Note that with shared buildings, where a company say only hires a floor, rather than the whole building, you may not be able take shots of the shared areas of the building.

 

Who should I tell that we’re filming?

testimonial video

First off, you’ll need to tell security and reception to ensure we can get into the building. For some companies, it’s good to notify press and publicity, as they like to be aware of what’s being recorded. It’s really important to warn the staff that filming is taking place. We suggest an email to the department where filming is taking place, plus putting A4 posters up on the wall. Anyone who doesn’t want to be filmed can tell us, and we’ll avoid getting them on camera.

 

How long should I schedule for the filming?

An ideal schedule would be something like this:

08:00 Arrive on site, get through reception and our kit into the building. Park van if necessary, and get to the room

09:00 Set up the room with lights

10:00 First interview – then allow 40 minutes between each interview, plus a B-Roll

13:00 Lunch Break

14:00 Continue filming

16:00 Last interview

17:00 Finish filming, get kit out of the room

18:00 Return to base

How long before we can see an edit?

This is one of the first questions we get asked! It largely depends on the type of interview. Cutting down to an initial sequence doesn’t take long, and we can show you that usually the next day. How long it takes to complete the whole film depends on the number of people filmed and how urgently you need it!

So those are the key things to know about interview filming logistics. Hopefully that’s made things a little easier for you!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Cawston Press,
Services:
Goal:
Communicate the brand story through video and animation.

Our clients are often a little worried when they first see the rushes of our films. They come out really quite… grey. That’s why we’ve created this short grading showreel, to show you what’s possible! What you see below left is the footage as shot, and on the right after it’s been graded.

Grading showreel comparison

This project was for Cawston Press, who have such a distinctive branding. It’s all about bright primary colours against crisp whites. Bringing that same quality out in the footage we shot was key.

Grading is one of the most fun jobs in film making is the grade. Once you’ve got all the shots edited down, it’s time to colour balance them to make them look their best, and also create a consistent look across the film. When filming we shot projects like this in Log, which means as much data from the camera’s sensors are kept in the file. When we take this file into the edit, we can play around with the colours as well like. For this one we went to Coda Post Production, and got their usual warm welcome and highly slick service.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Andrew Jaynes Timber Windows,
Goal:
Communicate the quality and attention to detail that distinguish Andrew Jaynes from the competition.

If you’re based in Canterbury video production companies are few and far between. However, as Gavin is based in Whitstable, we extend our reach to companies in that area. One case in point is Andrew Jaynes Timber Windows. We were approached by Finally, a marketing agency based in Canterbury town centre. They’ve produced his fantastic new branding and website.

Andrew was clear that although he wanted to be interviewed, he wanted the wood work to be the star. So we filmed all around his workshops, including glazing and painting. We also filmed an installation and a finished house.

If you’re looking for Canterbury video production then give us a call. While our office is based in London, we’ll happily film in your area.

Discover the film production services we offer


At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Natural History Museum,
Goal:
Bring to life the wide range of spaces that the Natural History Museum offers and the opportunities to create a stand out event there.

The Natural History Museum approached us to make a video for their venue hire team showcasing the spaces that are available to hire. Having previous experience making an events space video similar venue hire video for the Museum of London we knew we could create something special for them. We were looking forward to filming in such an iconic London venue and meeting ‘dippy the dinosaurs’ replacement.

The process began with our Discovery Deck workshops where we asked the venue hire team lots of questions and mapped the structure of the video. They said it was a fun meeting which really got them thinking about their succinct marketing message. Our goal was to show how the unique venue could be transformed by their event specialists to exceptional and exciting spaces.

The filming

We filmed across three events and once when the museum was totally empty! When we had a night at the museum on our own we got some amazing shots like the photos below. For our Directors of Photography the filming opportunity was like a dream come true.

venue hire video

Editing

The video is structured with slower reveals of the empty spaces at the beginning, then building pace to show the excitement of the events. There were some challenges to overcome such as the front entrance was being restored we couldn’t film it. As it’s the impressive way that guest normally arrive for events we decided to include a photograph instead which we gave a three dimensional look to and added slight movement.

As different cameras and lighting were used we decided it would benefit from being graded. Grading uses software and expertise like in blockbuster movie post production to create a more consistent look across all footage.

We really enjoyed working with the NHM in making the video. Check out this page to see more of our event projects.

venue hire video



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Goal:

Our challenge on this project was to capture the sense of a building that hadn’t been built yet in a compelling architectural mood film. The building, called ‘The Ray’, will stand at the crossroads of Farringdon and Clerkenwell, on the former headquarters of the Guardian newspaper site. The Ray is a commercial building and the video is used on the client’s website home page and to show to prospective buyers.

We were excited by the abstract and yet specific brief, which gave us plenty of direction but the creative freedom we love. Although the primary aim was to sell the building, our clients team didn’t want it to look like a traditional property walkthrough video.

The brief was an architectural mood film to capture:

  • the surrounding area’s culture and history

  • the architectural influences of the area 

  • the thought that had gone into the architecture and finish of the interiors

  • a sense of light and shade

Creating the architectural mood film

A project like this has a different process as it can’t be story boarded in the way our animations can. I studied the architectural documents carefully so that we could plan to film the main features of the building. I also scouted out the local area making sure we covered key  points of interest.

The branding for the building was developed around the concept of light, as the building has been thoughtfully constructed to welcome natural light into the rooms. We worked with the light concept to capture shadows and movement of light through indoor and outdoor spaces to reflect the architecture of the building.

Architectural Mood Film

We picked locations to film over four shoots, but sometimes it was a case of going with something that looked good. If we spotted shots while on other shoots, we were sure to grab them! We were constantly checking the weather as the light was really key for this video. One shoot even had to be cut short due to rain.

The video really came together once we’d filmed Paul Monaghan, one of the architects at AHMM. He talked about the video with a mood and passion that set the tone of the film.

We produced stills from the video which our client also used in the brochure and on other marketing collateral.

If you’d like a mood video of any kind, then we enjoy making them so get in touch.

See more architectural projects


At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Kantar,
Goal:
Show off our Client's technology in a virtual reality format.

Kantar approached us looking for VR video content to show off their Innovation Suite. Ths suite is a mock up of a family home, where all the kit they use to monitor media consumption is installed. We worked with them to create a story that allowed us to show a family at home, watching media through various devices. We then used hot spots to bring up short videos that showed how the various tools they’ve created work.

We brought on Immersive, a VR specialist, to film the 360 video content, and create the VR platform.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Miso Tasty,
Goal:
Create a video that inspires investors to raise another £200k of funding for Miso Tasty's continued growth.

Last year we made a Seedrs campaign video for Bonnie Chung at Miso Tasty. Her campaign target was reached in a matter of hours, enabling her to bring her new noodle product range to market. A new listing in Tesco meant she needed another round of investment. Still East London based, she needed another Hackney crowdfunding video to be filmed in her new office. So we grabbed our camera, hooked up our teleprompter and got to work!

Since the last round of funding, the Miso Tasty team has grown, so we were keen to feature some of their new staff in a fun way.

It also enabled us to show off different parts of their new offices.

Gavin gave Bonnie a few presenting to camera tips, which really helped her improve her performance from last year. She came across as the confident leader of a growing business. Using a teleprompter is really key to delivering a slick performance to camera.

Let us help you raise investment with a campaign video

 

crowdfunding videoThe new campaign was a success, again raising well beyond their target. This should see them set for another year of growth!

 

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Infosys,
Goal:
Capturing a testimonial from a satisfied client.

We were asked by Infosys to film a testimonial about their relationship with Aimia, for whom they have provided testing services. So we arranged a filming date to come to the Infosys offices in Canary Wharf, and set up to film. Before that though, we drew up a list of testimonial film questions.

Having been filming testimonial film interviews for over ten years, we have a good understanding of what questions to ask to get great answers. We work with our clients to find out what they want the person to talk about, and often it’s all about the services that they have provided, and the quality of those services. We then throw in questions which are more about the emotional and value aspects of the work. So, how did your feel when the project went live? Or what did the project enable you to do that you didn’t expect? And what has been the most valuable part of the project for you personally? All these questions get some really rich answers.

 

See more testimonial video examples

 

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
To show our Clients how to prepare for filming at their premises.

We film a lot of interviews and testimonial video content for our clients and they often ask “What do I need to know about filming in my office?” While all locations are different, there are some key things we’ll need to make the shoot go smoothly. So here’s our quick FAQ guide to interview filming logistics.

Napoleon Creative’s Guide to Interview Filming Logistics

What size room do I book for filming?

We suggest a board room that can seat at least 8-10 people. This means we’ll have plenty of space to give space around the contributor, set up lighting. When thinking about interview filming styles, if it’s an off camera interview you’ll need a good 2-3 metres between the interviewer and interviewee. It’s helpful if the table in the room can be moved. Windows to the outside world can be a challenge, depending on the weather. If it’s cloudy, with the sun going in and out, it can make each take look different! So ideally, the lighting can be controlled. It’s great if we can turn off the air conditioning in that room as well.

 

How long does it take to get set up for corporate interview filming?

show thought leadership

It can take us an hour to get into some corporate building, between dropping the kit and parking, then getting through security and up to the room. We also need an hour once we’re in the room, so we can pick up the shots and set up the lights. So we always make our call time two hours before the interview needs to start.

 

How long do you need to film an interview?

For a typical 3 minute film, we usually interview for 20-30 mins. However, we need a little extra time to get the contributor settled, tweak the lights to them, and get them warmed up. We also like film a little B-Roll, which takes another 10-15 minutes. So we tell our clients to tell the contributor it’ll take an hour out of their diary, then when they get out early they feel they’ve got a bonus ten minutes in their day!

 

What is B-Roll?

B-Roll is the additional footage of the contributor and location that we edit with the footage, as you can see in this client testimonial footage. We film for 10-15 minutes with the client, ideally in 5-6 different scenarios, such as looking at their laptop, talking to clients, or smiling to camera. Ideally the contributor is interacting with other people in several shots.

We tend to use only a few seconds of each, but these shots make a huge difference to the finished piece.

When do you film location shots?

We usually find time within the shoot to film location shots. These might be establishing shots of the building, or logos on the reception wall. We also shoot generic office shots, without anyone clearly in shot. Note that with shared buildings, where a company say only hires a floor, rather than the whole building, you may not be able take shots of the shared areas of the building.

 

Who should I tell that we’re filming?

testimonial video

First off, you’ll need to tell security and reception to ensure we can get into the building. For some companies, it’s good to notify press and publicity, as they like to be aware of what’s being recorded. It’s really important to warn the staff that filming is taking place. We suggest an email to the department where filming is taking place, plus putting A4 posters up on the wall. Anyone who doesn’t want to be filmed can tell us, and we’ll avoid getting them on camera.

 

How long should I schedule for the filming?

An ideal schedule would be something like this:

08:00 Arrive on site, get through reception and our kit into the building. Park van if necessary, and get to the room

09:00 Set up the room with lights

10:00 First interview – then allow 40 minutes between each interview, plus a B-Roll

13:00 Lunch Break

14:00 Continue filming

16:00 Last interview

17:00 Finish filming, get kit out of the room

18:00 Return to base

How long before we can see an edit?

This is one of the first questions we get asked! It largely depends on the type of interview. Cutting down to an initial sequence doesn’t take long, and we can show you that usually the next day. How long it takes to complete the whole film depends on the number of people filmed and how urgently you need it!

So those are the key things to know about interview filming logistics. Hopefully that’s made things a little easier for you!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Cawston Press,
Services:
Goal:
Communicate the brand story through video and animation.

Our clients are often a little worried when they first see the rushes of our films. They come out really quite… grey. That’s why we’ve created this short grading showreel, to show you what’s possible! What you see below left is the footage as shot, and on the right after it’s been graded.

Grading showreel comparison

This project was for Cawston Press, who have such a distinctive branding. It’s all about bright primary colours against crisp whites. Bringing that same quality out in the footage we shot was key.

Grading is one of the most fun jobs in film making is the grade. Once you’ve got all the shots edited down, it’s time to colour balance them to make them look their best, and also create a consistent look across the film. When filming we shot projects like this in Log, which means as much data from the camera’s sensors are kept in the file. When we take this file into the edit, we can play around with the colours as well like. For this one we went to Coda Post Production, and got their usual warm welcome and highly slick service.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Andrew Jaynes Timber Windows,
Goal:
Communicate the quality and attention to detail that distinguish Andrew Jaynes from the competition.

If you’re based in Canterbury video production companies are few and far between. However, as Gavin is based in Whitstable, we extend our reach to companies in that area. One case in point is Andrew Jaynes Timber Windows. We were approached by Finally, a marketing agency based in Canterbury town centre. They’ve produced his fantastic new branding and website.

Andrew was clear that although he wanted to be interviewed, he wanted the wood work to be the star. So we filmed all around his workshops, including glazing and painting. We also filmed an installation and a finished house.

If you’re looking for Canterbury video production then give us a call. While our office is based in London, we’ll happily film in your area.

Discover the film production services we offer


At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Natural History Museum,
Goal:
Bring to life the wide range of spaces that the Natural History Museum offers and the opportunities to create a stand out event there.

The Natural History Museum approached us to make a video for their venue hire team showcasing the spaces that are available to hire. Having previous experience making an events space video similar venue hire video for the Museum of London we knew we could create something special for them. We were looking forward to filming in such an iconic London venue and meeting ‘dippy the dinosaurs’ replacement.

The process began with our Discovery Deck workshops where we asked the venue hire team lots of questions and mapped the structure of the video. They said it was a fun meeting which really got them thinking about their succinct marketing message. Our goal was to show how the unique venue could be transformed by their event specialists to exceptional and exciting spaces.

The filming

We filmed across three events and once when the museum was totally empty! When we had a night at the museum on our own we got some amazing shots like the photos below. For our Directors of Photography the filming opportunity was like a dream come true.

venue hire video

Editing

The video is structured with slower reveals of the empty spaces at the beginning, then building pace to show the excitement of the events. There were some challenges to overcome such as the front entrance was being restored we couldn’t film it. As it’s the impressive way that guest normally arrive for events we decided to include a photograph instead which we gave a three dimensional look to and added slight movement.

As different cameras and lighting were used we decided it would benefit from being graded. Grading uses software and expertise like in blockbuster movie post production to create a more consistent look across all footage.

We really enjoyed working with the NHM in making the video. Check out this page to see more of our event projects.

venue hire video



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Goal:

Our challenge on this project was to capture the sense of a building that hadn’t been built yet in a compelling architectural mood film. The building, called ‘The Ray’, will stand at the crossroads of Farringdon and Clerkenwell, on the former headquarters of the Guardian newspaper site. The Ray is a commercial building and the video is used on the client’s website home page and to show to prospective buyers.

We were excited by the abstract and yet specific brief, which gave us plenty of direction but the creative freedom we love. Although the primary aim was to sell the building, our clients team didn’t want it to look like a traditional property walkthrough video.

The brief was an architectural mood film to capture:

  • the surrounding area’s culture and history

  • the architectural influences of the area 

  • the thought that had gone into the architecture and finish of the interiors

  • a sense of light and shade

Creating the architectural mood film

A project like this has a different process as it can’t be story boarded in the way our animations can. I studied the architectural documents carefully so that we could plan to film the main features of the building. I also scouted out the local area making sure we covered key  points of interest.

The branding for the building was developed around the concept of light, as the building has been thoughtfully constructed to welcome natural light into the rooms. We worked with the light concept to capture shadows and movement of light through indoor and outdoor spaces to reflect the architecture of the building.

Architectural Mood Film

We picked locations to film over four shoots, but sometimes it was a case of going with something that looked good. If we spotted shots while on other shoots, we were sure to grab them! We were constantly checking the weather as the light was really key for this video. One shoot even had to be cut short due to rain.

The video really came together once we’d filmed Paul Monaghan, one of the architects at AHMM. He talked about the video with a mood and passion that set the tone of the film.

We produced stills from the video which our client also used in the brochure and on other marketing collateral.

If you’d like a mood video of any kind, then we enjoy making them so get in touch.

See more architectural projects


At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Kantar,
Goal:
Show off our Client's technology in a virtual reality format.

Kantar approached us looking for VR video content to show off their Innovation Suite. Ths suite is a mock up of a family home, where all the kit they use to monitor media consumption is installed. We worked with them to create a story that allowed us to show a family at home, watching media through various devices. We then used hot spots to bring up short videos that showed how the various tools they’ve created work.

We brought on Immersive, a VR specialist, to film the 360 video content, and create the VR platform.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Miso Tasty,
Goal:
Create a video that inspires investors to raise another £200k of funding for Miso Tasty's continued growth.

Last year we made a Seedrs campaign video for Bonnie Chung at Miso Tasty. Her campaign target was reached in a matter of hours, enabling her to bring her new noodle product range to market. A new listing in Tesco meant she needed another round of investment. Still East London based, she needed another Hackney crowdfunding video to be filmed in her new office. So we grabbed our camera, hooked up our teleprompter and got to work!

Since the last round of funding, the Miso Tasty team has grown, so we were keen to feature some of their new staff in a fun way.

It also enabled us to show off different parts of their new offices.

Gavin gave Bonnie a few presenting to camera tips, which really helped her improve her performance from last year. She came across as the confident leader of a growing business. Using a teleprompter is really key to delivering a slick performance to camera.

Let us help you raise investment with a campaign video

 

crowdfunding videoThe new campaign was a success, again raising well beyond their target. This should see them set for another year of growth!

 

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Infosys,
Goal:
Capturing a testimonial from a satisfied client.

We were asked by Infosys to film a testimonial about their relationship with Aimia, for whom they have provided testing services. So we arranged a filming date to come to the Infosys offices in Canary Wharf, and set up to film. Before that though, we drew up a list of testimonial film questions.

Having been filming testimonial film interviews for over ten years, we have a good understanding of what questions to ask to get great answers. We work with our clients to find out what they want the person to talk about, and often it’s all about the services that they have provided, and the quality of those services. We then throw in questions which are more about the emotional and value aspects of the work. So, how did your feel when the project went live? Or what did the project enable you to do that you didn’t expect? And what has been the most valuable part of the project for you personally? All these questions get some really rich answers.

 

See more testimonial video examples

 

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
To show our Clients how to prepare for filming at their premises.

We film a lot of interviews and testimonial video content for our clients and they often ask “What do I need to know about filming in my office?” While all locations are different, there are some key things we’ll need to make the shoot go smoothly. So here’s our quick FAQ guide to interview filming logistics.

Napoleon Creative’s Guide to Interview Filming Logistics

What size room do I book for filming?

We suggest a board room that can seat at least 8-10 people. This means we’ll have plenty of space to give space around the contributor, set up lighting. When thinking about interview filming styles, if it’s an off camera interview you’ll need a good 2-3 metres between the interviewer and interviewee. It’s helpful if the table in the room can be moved. Windows to the outside world can be a challenge, depending on the weather. If it’s cloudy, with the sun going in and out, it can make each take look different! So ideally, the lighting can be controlled. It’s great if we can turn off the air conditioning in that room as well.

 

How long does it take to get set up for corporate interview filming?

show thought leadership

It can take us an hour to get into some corporate building, between dropping the kit and parking, then getting through security and up to the room. We also need an hour once we’re in the room, so we can pick up the shots and set up the lights. So we always make our call time two hours before the interview needs to start.

 

How long do you need to film an interview?

For a typical 3 minute film, we usually interview for 20-30 mins. However, we need a little extra time to get the contributor settled, tweak the lights to them, and get them warmed up. We also like film a little B-Roll, which takes another 10-15 minutes. So we tell our clients to tell the contributor it’ll take an hour out of their diary, then when they get out early they feel they’ve got a bonus ten minutes in their day!

 

What is B-Roll?

B-Roll is the additional footage of the contributor and location that we edit with the footage, as you can see in this client testimonial footage. We film for 10-15 minutes with the client, ideally in 5-6 different scenarios, such as looking at their laptop, talking to clients, or smiling to camera. Ideally the contributor is interacting with other people in several shots.

We tend to use only a few seconds of each, but these shots make a huge difference to the finished piece.

When do you film location shots?

We usually find time within the shoot to film location shots. These might be establishing shots of the building, or logos on the reception wall. We also shoot generic office shots, without anyone clearly in shot. Note that with shared buildings, where a company say only hires a floor, rather than the whole building, you may not be able take shots of the shared areas of the building.

 

Who should I tell that we’re filming?

testimonial video

First off, you’ll need to tell security and reception to ensure we can get into the building. For some companies, it’s good to notify press and publicity, as they like to be aware of what’s being recorded. It’s really important to warn the staff that filming is taking place. We suggest an email to the department where filming is taking place, plus putting A4 posters up on the wall. Anyone who doesn’t want to be filmed can tell us, and we’ll avoid getting them on camera.

 

How long should I schedule for the filming?

An ideal schedule would be something like this:

08:00 Arrive on site, get through reception and our kit into the building. Park van if necessary, and get to the room

09:00 Set up the room with lights

10:00 First interview – then allow 40 minutes between each interview, plus a B-Roll

13:00 Lunch Break

14:00 Continue filming

16:00 Last interview

17:00 Finish filming, get kit out of the room

18:00 Return to base

How long before we can see an edit?

This is one of the first questions we get asked! It largely depends on the type of interview. Cutting down to an initial sequence doesn’t take long, and we can show you that usually the next day. How long it takes to complete the whole film depends on the number of people filmed and how urgently you need it!

So those are the key things to know about interview filming logistics. Hopefully that’s made things a little easier for you!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Cawston Press,
Services:
Goal:
Communicate the brand story through video and animation.

Our clients are often a little worried when they first see the rushes of our films. They come out really quite… grey. That’s why we’ve created this short grading showreel, to show you what’s possible! What you see below left is the footage as shot, and on the right after it’s been graded.

Grading showreel comparison

This project was for Cawston Press, who have such a distinctive branding. It’s all about bright primary colours against crisp whites. Bringing that same quality out in the footage we shot was key.

Grading is one of the most fun jobs in film making is the grade. Once you’ve got all the shots edited down, it’s time to colour balance them to make them look their best, and also create a consistent look across the film. When filming we shot projects like this in Log, which means as much data from the camera’s sensors are kept in the file. When we take this file into the edit, we can play around with the colours as well like. For this one we went to Coda Post Production, and got their usual warm welcome and highly slick service.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Andrew Jaynes Timber Windows,
Goal:
Communicate the quality and attention to detail that distinguish Andrew Jaynes from the competition.

If you’re based in Canterbury video production companies are few and far between. However, as Gavin is based in Whitstable, we extend our reach to companies in that area. One case in point is Andrew Jaynes Timber Windows. We were approached by Finally, a marketing agency based in Canterbury town centre. They’ve produced his fantastic new branding and website.

Andrew was clear that although he wanted to be interviewed, he wanted the wood work to be the star. So we filmed all around his workshops, including glazing and painting. We also filmed an installation and a finished house.

If you’re looking for Canterbury video production then give us a call. While our office is based in London, we’ll happily film in your area.

Discover the film production services we offer


At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Natural History Museum,
Goal:
Bring to life the wide range of spaces that the Natural History Museum offers and the opportunities to create a stand out event there.

The Natural History Museum approached us to make a video for their venue hire team showcasing the spaces that are available to hire. Having previous experience making an events space video similar venue hire video for the Museum of London we knew we could create something special for them. We were looking forward to filming in such an iconic London venue and meeting ‘dippy the dinosaurs’ replacement.

The process began with our Discovery Deck workshops where we asked the venue hire team lots of questions and mapped the structure of the video. They said it was a fun meeting which really got them thinking about their succinct marketing message. Our goal was to show how the unique venue could be transformed by their event specialists to exceptional and exciting spaces.

The filming

We filmed across three events and once when the museum was totally empty! When we had a night at the museum on our own we got some amazing shots like the photos below. For our Directors of Photography the filming opportunity was like a dream come true.

venue hire video

Editing

The video is structured with slower reveals of the empty spaces at the beginning, then building pace to show the excitement of the events. There were some challenges to overcome such as the front entrance was being restored we couldn’t film it. As it’s the impressive way that guest normally arrive for events we decided to include a photograph instead which we gave a three dimensional look to and added slight movement.

As different cameras and lighting were used we decided it would benefit from being graded. Grading uses software and expertise like in blockbuster movie post production to create a more consistent look across all footage.

We really enjoyed working with the NHM in making the video. Check out this page to see more of our event projects.

venue hire video



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Goal:

Our challenge on this project was to capture the sense of a building that hadn’t been built yet in a compelling architectural mood film. The building, called ‘The Ray’, will stand at the crossroads of Farringdon and Clerkenwell, on the former headquarters of the Guardian newspaper site. The Ray is a commercial building and the video is used on the client’s website home page and to show to prospective buyers.

We were excited by the abstract and yet specific brief, which gave us plenty of direction but the creative freedom we love. Although the primary aim was to sell the building, our clients team didn’t want it to look like a traditional property walkthrough video.

The brief was an architectural mood film to capture:

  • the surrounding area’s culture and history

  • the architectural influences of the area 

  • the thought that had gone into the architecture and finish of the interiors

  • a sense of light and shade

Creating the architectural mood film

A project like this has a different process as it can’t be story boarded in the way our animations can. I studied the architectural documents carefully so that we could plan to film the main features of the building. I also scouted out the local area making sure we covered key  points of interest.

The branding for the building was developed around the concept of light, as the building has been thoughtfully constructed to welcome natural light into the rooms. We worked with the light concept to capture shadows and movement of light through indoor and outdoor spaces to reflect the architecture of the building.

Architectural Mood Film

We picked locations to film over four shoots, but sometimes it was a case of going with something that looked good. If we spotted shots while on other shoots, we were sure to grab them! We were constantly checking the weather as the light was really key for this video. One shoot even had to be cut short due to rain.

The video really came together once we’d filmed Paul Monaghan, one of the architects at AHMM. He talked about the video with a mood and passion that set the tone of the film.

We produced stills from the video which our client also used in the brochure and on other marketing collateral.

If you’d like a mood video of any kind, then we enjoy making them so get in touch.

See more architectural projects


At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Kantar,
Goal:
Show off our Client's technology in a virtual reality format.

Kantar approached us looking for VR video content to show off their Innovation Suite. Ths suite is a mock up of a family home, where all the kit they use to monitor media consumption is installed. We worked with them to create a story that allowed us to show a family at home, watching media through various devices. We then used hot spots to bring up short videos that showed how the various tools they’ve created work.

We brought on Immersive, a VR specialist, to film the 360 video content, and create the VR platform.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Miso Tasty,
Goal:
Create a video that inspires investors to raise another £200k of funding for Miso Tasty's continued growth.

Last year we made a Seedrs campaign video for Bonnie Chung at Miso Tasty. Her campaign target was reached in a matter of hours, enabling her to bring her new noodle product range to market. A new listing in Tesco meant she needed another round of investment. Still East London based, she needed another Hackney crowdfunding video to be filmed in her new office. So we grabbed our camera, hooked up our teleprompter and got to work!

Since the last round of funding, the Miso Tasty team has grown, so we were keen to feature some of their new staff in a fun way.

It also enabled us to show off different parts of their new offices.

Gavin gave Bonnie a few presenting to camera tips, which really helped her improve her performance from last year. She came across as the confident leader of a growing business. Using a teleprompter is really key to delivering a slick performance to camera.

Let us help you raise investment with a campaign video

 

crowdfunding videoThe new campaign was a success, again raising well beyond their target. This should see them set for another year of growth!

 

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Infosys,
Goal:
Capturing a testimonial from a satisfied client.

We were asked by Infosys to film a testimonial about their relationship with Aimia, for whom they have provided testing services. So we arranged a filming date to come to the Infosys offices in Canary Wharf, and set up to film. Before that though, we drew up a list of testimonial film questions.

Having been filming testimonial film interviews for over ten years, we have a good understanding of what questions to ask to get great answers. We work with our clients to find out what they want the person to talk about, and often it’s all about the services that they have provided, and the quality of those services. We then throw in questions which are more about the emotional and value aspects of the work. So, how did your feel when the project went live? Or what did the project enable you to do that you didn’t expect? And what has been the most valuable part of the project for you personally? All these questions get some really rich answers.

 

See more testimonial video examples

 

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
To show our Clients how to prepare for filming at their premises.

We film a lot of interviews and testimonial video content for our clients and they often ask “What do I need to know about filming in my office?” While all locations are different, there are some key things we’ll need to make the shoot go smoothly. So here’s our quick FAQ guide to interview filming logistics.

Napoleon Creative’s Guide to Interview Filming Logistics

What size room do I book for filming?

We suggest a board room that can seat at least 8-10 people. This means we’ll have plenty of space to give space around the contributor, set up lighting. When thinking about interview filming styles, if it’s an off camera interview you’ll need a good 2-3 metres between the interviewer and interviewee. It’s helpful if the table in the room can be moved. Windows to the outside world can be a challenge, depending on the weather. If it’s cloudy, with the sun going in and out, it can make each take look different! So ideally, the lighting can be controlled. It’s great if we can turn off the air conditioning in that room as well.

 

How long does it take to get set up for corporate interview filming?

show thought leadership

It can take us an hour to get into some corporate building, between dropping the kit and parking, then getting through security and up to the room. We also need an hour once we’re in the room, so we can pick up the shots and set up the lights. So we always make our call time two hours before the interview needs to start.

 

How long do you need to film an interview?

For a typical 3 minute film, we usually interview for 20-30 mins. However, we need a little extra time to get the contributor settled, tweak the lights to them, and get them warmed up. We also like film a little B-Roll, which takes another 10-15 minutes. So we tell our clients to tell the contributor it’ll take an hour out of their diary, then when they get out early they feel they’ve got a bonus ten minutes in their day!

 

What is B-Roll?

B-Roll is the additional footage of the contributor and location that we edit with the footage, as you can see in this client testimonial footage. We film for 10-15 minutes with the client, ideally in 5-6 different scenarios, such as looking at their laptop, talking to clients, or smiling to camera. Ideally the contributor is interacting with other people in several shots.

We tend to use only a few seconds of each, but these shots make a huge difference to the finished piece.

When do you film location shots?

We usually find time within the shoot to film location shots. These might be establishing shots of the building, or logos on the reception wall. We also shoot generic office shots, without anyone clearly in shot. Note that with shared buildings, where a company say only hires a floor, rather than the whole building, you may not be able take shots of the shared areas of the building.

 

Who should I tell that we’re filming?

testimonial video

First off, you’ll need to tell security and reception to ensure we can get into the building. For some companies, it’s good to notify press and publicity, as they like to be aware of what’s being recorded. It’s really important to warn the staff that filming is taking place. We suggest an email to the department where filming is taking place, plus putting A4 posters up on the wall. Anyone who doesn’t want to be filmed can tell us, and we’ll avoid getting them on camera.

 

How long should I schedule for the filming?

An ideal schedule would be something like this:

08:00 Arrive on site, get through reception and our kit into the building. Park van if necessary, and get to the room

09:00 Set up the room with lights

10:00 First interview – then allow 40 minutes between each interview, plus a B-Roll

13:00 Lunch Break

14:00 Continue filming

16:00 Last interview

17:00 Finish filming, get kit out of the room

18:00 Return to base

How long before we can see an edit?

This is one of the first questions we get asked! It largely depends on the type of interview. Cutting down to an initial sequence doesn’t take long, and we can show you that usually the next day. How long it takes to complete the whole film depends on the number of people filmed and how urgently you need it!

So those are the key things to know about interview filming logistics. Hopefully that’s made things a little easier for you!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Cawston Press,
Services:
Goal:
Communicate the brand story through video and animation.

Our clients are often a little worried when they first see the rushes of our films. They come out really quite… grey. That’s why we’ve created this short grading showreel, to show you what’s possible! What you see below left is the footage as shot, and on the right after it’s been graded.

Grading showreel comparison

This project was for Cawston Press, who have such a distinctive branding. It’s all about bright primary colours against crisp whites. Bringing that same quality out in the footage we shot was key.

Grading is one of the most fun jobs in film making is the grade. Once you’ve got all the shots edited down, it’s time to colour balance them to make them look their best, and also create a consistent look across the film. When filming we shot projects like this in Log, which means as much data from the camera’s sensors are kept in the file. When we take this file into the edit, we can play around with the colours as well like. For this one we went to Coda Post Production, and got their usual warm welcome and highly slick service.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Andrew Jaynes Timber Windows,
Goal:
Communicate the quality and attention to detail that distinguish Andrew Jaynes from the competition.

If you’re based in Canterbury video production companies are few and far between. However, as Gavin is based in Whitstable, we extend our reach to companies in that area. One case in point is Andrew Jaynes Timber Windows. We were approached by Finally, a marketing agency based in Canterbury town centre. They’ve produced his fantastic new branding and website.

Andrew was clear that although he wanted to be interviewed, he wanted the wood work to be the star. So we filmed all around his workshops, including glazing and painting. We also filmed an installation and a finished house.

If you’re looking for Canterbury video production then give us a call. While our office is based in London, we’ll happily film in your area.

Discover the film production services we offer


At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Natural History Museum,
Goal:
Bring to life the wide range of spaces that the Natural History Museum offers and the opportunities to create a stand out event there.

The Natural History Museum approached us to make a video for their venue hire team showcasing the spaces that are available to hire. Having previous experience making an events space video similar venue hire video for the Museum of London we knew we could create something special for them. We were looking forward to filming in such an iconic London venue and meeting ‘dippy the dinosaurs’ replacement.

The process began with our Discovery Deck workshops where we asked the venue hire team lots of questions and mapped the structure of the video. They said it was a fun meeting which really got them thinking about their succinct marketing message. Our goal was to show how the unique venue could be transformed by their event specialists to exceptional and exciting spaces.

The filming

We filmed across three events and once when the museum was totally empty! When we had a night at the museum on our own we got some amazing shots like the photos below. For our Directors of Photography the filming opportunity was like a dream come true.

venue hire video

Editing

The video is structured with slower reveals of the empty spaces at the beginning, then building pace to show the excitement of the events. There were some challenges to overcome such as the front entrance was being restored we couldn’t film it. As it’s the impressive way that guest normally arrive for events we decided to include a photograph instead which we gave a three dimensional look to and added slight movement.

As different cameras and lighting were used we decided it would benefit from being graded. Grading uses software and expertise like in blockbuster movie post production to create a more consistent look across all footage.

We really enjoyed working with the NHM in making the video. Check out this page to see more of our event projects.

venue hire video



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Goal:

Our challenge on this project was to capture the sense of a building that hadn’t been built yet in a compelling architectural mood film. The building, called ‘The Ray’, will stand at the crossroads of Farringdon and Clerkenwell, on the former headquarters of the Guardian newspaper site. The Ray is a commercial building and the video is used on the client’s website home page and to show to prospective buyers.

We were excited by the abstract and yet specific brief, which gave us plenty of direction but the creative freedom we love. Although the primary aim was to sell the building, our clients team didn’t want it to look like a traditional property walkthrough video.

The brief was an architectural mood film to capture:

  • the surrounding area’s culture and history

  • the architectural influences of the area 

  • the thought that had gone into the architecture and finish of the interiors

  • a sense of light and shade

Creating the architectural mood film

A project like this has a different process as it can’t be story boarded in the way our animations can. I studied the architectural documents carefully so that we could plan to film the main features of the building. I also scouted out the local area making sure we covered key  points of interest.

The branding for the building was developed around the concept of light, as the building has been thoughtfully constructed to welcome natural light into the rooms. We worked with the light concept to capture shadows and movement of light through indoor and outdoor spaces to reflect the architecture of the building.

Architectural Mood Film

We picked locations to film over four shoots, but sometimes it was a case of going with something that looked good. If we spotted shots while on other shoots, we were sure to grab them! We were constantly checking the weather as the light was really key for this video. One shoot even had to be cut short due to rain.

The video really came together once we’d filmed Paul Monaghan, one of the architects at AHMM. He talked about the video with a mood and passion that set the tone of the film.

We produced stills from the video which our client also used in the brochure and on other marketing collateral.

If you’d like a mood video of any kind, then we enjoy making them so get in touch.

See more architectural projects


At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Kantar,
Goal:
Show off our Client's technology in a virtual reality format.

Kantar approached us looking for VR video content to show off their Innovation Suite. Ths suite is a mock up of a family home, where all the kit they use to monitor media consumption is installed. We worked with them to create a story that allowed us to show a family at home, watching media through various devices. We then used hot spots to bring up short videos that showed how the various tools they’ve created work.

We brought on Immersive, a VR specialist, to film the 360 video content, and create the VR platform.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Miso Tasty,
Goal:
Create a video that inspires investors to raise another £200k of funding for Miso Tasty's continued growth.

Last year we made a Seedrs campaign video for Bonnie Chung at Miso Tasty. Her campaign target was reached in a matter of hours, enabling her to bring her new noodle product range to market. A new listing in Tesco meant she needed another round of investment. Still East London based, she needed another Hackney crowdfunding video to be filmed in her new office. So we grabbed our camera, hooked up our teleprompter and got to work!

Since the last round of funding, the Miso Tasty team has grown, so we were keen to feature some of their new staff in a fun way.

It also enabled us to show off different parts of their new offices.

Gavin gave Bonnie a few presenting to camera tips, which really helped her improve her performance from last year. She came across as the confident leader of a growing business. Using a teleprompter is really key to delivering a slick performance to camera.

Let us help you raise investment with a campaign video

 

crowdfunding videoThe new campaign was a success, again raising well beyond their target. This should see them set for another year of growth!

 

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Infosys,
Goal:
Capturing a testimonial from a satisfied client.

We were asked by Infosys to film a testimonial about their relationship with Aimia, for whom they have provided testing services. So we arranged a filming date to come to the Infosys offices in Canary Wharf, and set up to film. Before that though, we drew up a list of testimonial film questions.

Having been filming testimonial film interviews for over ten years, we have a good understanding of what questions to ask to get great answers. We work with our clients to find out what they want the person to talk about, and often it’s all about the services that they have provided, and the quality of those services. We then throw in questions which are more about the emotional and value aspects of the work. So, how did your feel when the project went live? Or what did the project enable you to do that you didn’t expect? And what has been the most valuable part of the project for you personally? All these questions get some really rich answers.

 

See more testimonial video examples

 

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
To show our Clients how to prepare for filming at their premises.

We film a lot of interviews and testimonial video content for our clients and they often ask “What do I need to know about filming in my office?” While all locations are different, there are some key things we’ll need to make the shoot go smoothly. So here’s our quick FAQ guide to interview filming logistics.

Napoleon Creative’s Guide to Interview Filming Logistics

What size room do I book for filming?

We suggest a board room that can seat at least 8-10 people. This means we’ll have plenty of space to give space around the contributor, set up lighting. When thinking about interview filming styles, if it’s an off camera interview you’ll need a good 2-3 metres between the interviewer and interviewee. It’s helpful if the table in the room can be moved. Windows to the outside world can be a challenge, depending on the weather. If it’s cloudy, with the sun going in and out, it can make each take look different! So ideally, the lighting can be controlled. It’s great if we can turn off the air conditioning in that room as well.

 

How long does it take to get set up for corporate interview filming?

show thought leadership

It can take us an hour to get into some corporate building, between dropping the kit and parking, then getting through security and up to the room. We also need an hour once we’re in the room, so we can pick up the shots and set up the lights. So we always make our call time two hours before the interview needs to start.

 

How long do you need to film an interview?

For a typical 3 minute film, we usually interview for 20-30 mins. However, we need a little extra time to get the contributor settled, tweak the lights to them, and get them warmed up. We also like film a little B-Roll, which takes another 10-15 minutes. So we tell our clients to tell the contributor it’ll take an hour out of their diary, then when they get out early they feel they’ve got a bonus ten minutes in their day!

 

What is B-Roll?

B-Roll is the additional footage of the contributor and location that we edit with the footage, as you can see in this client testimonial footage. We film for 10-15 minutes with the client, ideally in 5-6 different scenarios, such as looking at their laptop, talking to clients, or smiling to camera. Ideally the contributor is interacting with other people in several shots.

We tend to use only a few seconds of each, but these shots make a huge difference to the finished piece.

When do you film location shots?

We usually find time within the shoot to film location shots. These might be establishing shots of the building, or logos on the reception wall. We also shoot generic office shots, without anyone clearly in shot. Note that with shared buildings, where a company say only hires a floor, rather than the whole building, you may not be able take shots of the shared areas of the building.

 

Who should I tell that we’re filming?

testimonial video

First off, you’ll need to tell security and reception to ensure we can get into the building. For some companies, it’s good to notify press and publicity, as they like to be aware of what’s being recorded. It’s really important to warn the staff that filming is taking place. We suggest an email to the department where filming is taking place, plus putting A4 posters up on the wall. Anyone who doesn’t want to be filmed can tell us, and we’ll avoid getting them on camera.

 

How long should I schedule for the filming?

An ideal schedule would be something like this:

08:00 Arrive on site, get through reception and our kit into the building. Park van if necessary, and get to the room

09:00 Set up the room with lights

10:00 First interview – then allow 40 minutes between each interview, plus a B-Roll

13:00 Lunch Break

14:00 Continue filming

16:00 Last interview

17:00 Finish filming, get kit out of the room

18:00 Return to base

How long before we can see an edit?

This is one of the first questions we get asked! It largely depends on the type of interview. Cutting down to an initial sequence doesn’t take long, and we can show you that usually the next day. How long it takes to complete the whole film depends on the number of people filmed and how urgently you need it!

So those are the key things to know about interview filming logistics. Hopefully that’s made things a little easier for you!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Cawston Press,
Services:
Goal:
Communicate the brand story through video and animation.

Our clients are often a little worried when they first see the rushes of our films. They come out really quite… grey. That’s why we’ve created this short grading showreel, to show you what’s possible! What you see below left is the footage as shot, and on the right after it’s been graded.

Grading showreel comparison

This project was for Cawston Press, who have such a distinctive branding. It’s all about bright primary colours against crisp whites. Bringing that same quality out in the footage we shot was key.

Grading is one of the most fun jobs in film making is the grade. Once you’ve got all the shots edited down, it’s time to colour balance them to make them look their best, and also create a consistent look across the film. When filming we shot projects like this in Log, which means as much data from the camera’s sensors are kept in the file. When we take this file into the edit, we can play around with the colours as well like. For this one we went to Coda Post Production, and got their usual warm welcome and highly slick service.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Andrew Jaynes Timber Windows,
Goal:
Communicate the quality and attention to detail that distinguish Andrew Jaynes from the competition.

If you’re based in Canterbury video production companies are few and far between. However, as Gavin is based in Whitstable, we extend our reach to companies in that area. One case in point is Andrew Jaynes Timber Windows. We were approached by Finally, a marketing agency based in Canterbury town centre. They’ve produced his fantastic new branding and website.

Andrew was clear that although he wanted to be interviewed, he wanted the wood work to be the star. So we filmed all around his workshops, including glazing and painting. We also filmed an installation and a finished house.

If you’re looking for Canterbury video production then give us a call. While our office is based in London, we’ll happily film in your area.

Discover the film production services we offer


At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Natural History Museum,
Goal:
Bring to life the wide range of spaces that the Natural History Museum offers and the opportunities to create a stand out event there.

The Natural History Museum approached us to make a video for their venue hire team showcasing the spaces that are available to hire. Having previous experience making an events space video similar venue hire video for the Museum of London we knew we could create something special for them. We were looking forward to filming in such an iconic London venue and meeting ‘dippy the dinosaurs’ replacement.

The process began with our Discovery Deck workshops where we asked the venue hire team lots of questions and mapped the structure of the video. They said it was a fun meeting which really got them thinking about their succinct marketing message. Our goal was to show how the unique venue could be transformed by their event specialists to exceptional and exciting spaces.

The filming

We filmed across three events and once when the museum was totally empty! When we had a night at the museum on our own we got some amazing shots like the photos below. For our Directors of Photography the filming opportunity was like a dream come true.

venue hire video

Editing

The video is structured with slower reveals of the empty spaces at the beginning, then building pace to show the excitement of the events. There were some challenges to overcome such as the front entrance was being restored we couldn’t film it. As it’s the impressive way that guest normally arrive for events we decided to include a photograph instead which we gave a three dimensional look to and added slight movement.

As different cameras and lighting were used we decided it would benefit from being graded. Grading uses software and expertise like in blockbuster movie post production to create a more consistent look across all footage.

We really enjoyed working with the NHM in making the video. Check out this page to see more of our event projects.

venue hire video



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Goal:

Our challenge on this project was to capture the sense of a building that hadn’t been built yet in a compelling architectural mood film. The building, called ‘The Ray’, will stand at the crossroads of Farringdon and Clerkenwell, on the former headquarters of the Guardian newspaper site. The Ray is a commercial building and the video is used on the client’s website home page and to show to prospective buyers.

We were excited by the abstract and yet specific brief, which gave us plenty of direction but the creative freedom we love. Although the primary aim was to sell the building, our clients team didn’t want it to look like a traditional property walkthrough video.

The brief was an architectural mood film to capture:

  • the surrounding area’s culture and history

  • the architectural influences of the area 

  • the thought that had gone into the architecture and finish of the interiors

  • a sense of light and shade

Creating the architectural mood film

A project like this has a different process as it can’t be story boarded in the way our animations can. I studied the architectural documents carefully so that we could plan to film the main features of the building. I also scouted out the local area making sure we covered key  points of interest.

The branding for the building was developed around the concept of light, as the building has been thoughtfully constructed to welcome natural light into the rooms. We worked with the light concept to capture shadows and movement of light through indoor and outdoor spaces to reflect the architecture of the building.

Architectural Mood Film

We picked locations to film over four shoots, but sometimes it was a case of going with something that looked good. If we spotted shots while on other shoots, we were sure to grab them! We were constantly checking the weather as the light was really key for this video. One shoot even had to be cut short due to rain.

The video really came together once we’d filmed Paul Monaghan, one of the architects at AHMM. He talked about the video with a mood and passion that set the tone of the film.

We produced stills from the video which our client also used in the brochure and on other marketing collateral.

If you’d like a mood video of any kind, then we enjoy making them so get in touch.

See more architectural projects


At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in isolation.

The report marketing video has been shared on LinkedIn and other platforms to raise awareness of the Leaders’ Report 2019.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Kantar,
Goal:
Show off our Client's technology in a virtual reality format.

Kantar approached us looking for VR video content to show off their Innovation Suite. Ths suite is a mock up of a family home, where all the kit they use to monitor media consumption is installed. We worked with them to create a story that allowed us to show a family at home, watching media through various devices. We then used hot spots to bring up short videos that showed how the various tools they’ve created work.

We brought on Immersive, a VR specialist, to film the 360 video content, and create the VR platform.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Miso Tasty,
Goal:
Create a video that inspires investors to raise another £200k of funding for Miso Tasty's continued growth.

Last year we made a Seedrs campaign video for Bonnie Chung at Miso Tasty. Her campaign target was reached in a matter of hours, enabling her to bring her new noodle product range to market. A new listing in Tesco meant she needed another round of investment. Still East London based, she needed another Hackney crowdfunding video to be filmed in her new office. So we grabbed our camera, hooked up our teleprompter and got to work!

Since the last round of funding, the Miso Tasty team has grown, so we were keen to feature some of their new staff in a fun way.

It also enabled us to show off different parts of their new offices.

Gavin gave Bonnie a few presenting to camera tips, which really helped her improve her performance from last year. She came across as the confident leader of a growing business. Using a teleprompter is really key to delivering a slick performance to camera.

Let us help you raise investment with a campaign video

 

crowdfunding videoThe new campaign was a success, again raising well beyond their target. This should see them set for another year of growth!

 

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Infosys,
Goal:
Capturing a testimonial from a satisfied client.

We were asked by Infosys to film a testimonial about their relationship with Aimia, for whom they have provided testing services. So we arranged a filming date to come to the Infosys offices in Canary Wharf, and set up to film. Before that though, we drew up a list of testimonial film questions.

Having been filming testimonial film interviews for over ten years, we have a good understanding of what questions to ask to get great answers. We work with our clients to find out what they want the person to talk about, and often it’s all about the services that they have provided, and the quality of those services. We then throw in questions which are more about the emotional and value aspects of the work. So, how did your feel when the project went live? Or what did the project enable you to do that you didn’t expect? And what has been the most valuable part of the project for you personally? All these questions get some really rich answers.

 

See more testimonial video examples

 

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Napoleon Creative,
Goal:
To show our Clients how to prepare for filming at their premises.

We film a lot of interviews and testimonial video content for our clients and they often ask “What do I need to know about filming in my office?” While all locations are different, there are some key things we’ll need to make the shoot go smoothly. So here’s our quick FAQ guide to interview filming logistics.

Napoleon Creative’s Guide to Interview Filming Logistics

What size room do I book for filming?

We suggest a board room that can seat at least 8-10 people. This means we’ll have plenty of space to give space around the contributor, set up lighting. When thinking about interview filming styles, if it’s an off camera interview you’ll need a good 2-3 metres between the interviewer and interviewee. It’s helpful if the table in the room can be moved. Windows to the outside world can be a challenge, depending on the weather. If it’s cloudy, with the sun going in and out, it can make each take look different! So ideally, the lighting can be controlled. It’s great if we can turn off the air conditioning in that room as well.

 

How long does it take to get set up for corporate interview filming?

show thought leadership

It can take us an hour to get into some corporate building, between dropping the kit and parking, then getting through security and up to the room. We also need an hour once we’re in the room, so we can pick up the shots and set up the lights. So we always make our call time two hours before the interview needs to start.

 

How long do you need to film an interview?

For a typical 3 minute film, we usually interview for 20-30 mins. However, we need a little extra time to get the contributor settled, tweak the lights to them, and get them warmed up. We also like film a little B-Roll, which takes another 10-15 minutes. So we tell our clients to tell the contributor it’ll take an hour out of their diary, then when they get out early they feel they’ve got a bonus ten minutes in their day!

 

What is B-Roll?

B-Roll is the additional footage of the contributor and location that we edit with the footage, as you can see in this client testimonial footage. We film for 10-15 minutes with the client, ideally in 5-6 different scenarios, such as looking at their laptop, talking to clients, or smiling to camera. Ideally the contributor is interacting with other people in several shots.

We tend to use only a few seconds of each, but these shots make a huge difference to the finished piece.

When do you film location shots?

We usually find time within the shoot to film location shots. These might be establishing shots of the building, or logos on the reception wall. We also shoot generic office shots, without anyone clearly in shot. Note that with shared buildings, where a company say only hires a floor, rather than the whole building, you may not be able take shots of the shared areas of the building.

 

Who should I tell that we’re filming?

testimonial video

First off, you’ll need to tell security and reception to ensure we can get into the building. For some companies, it’s good to notify press and publicity, as they like to be aware of what’s being recorded. It’s really important to warn the staff that filming is taking place. We suggest an email to the department where filming is taking place, plus putting A4 posters up on the wall. Anyone who doesn’t want to be filmed can tell us, and we’ll avoid getting them on camera.

 

How long should I schedule for the filming?

An ideal schedule would be something like this:

08:00 Arrive on site, get through reception and our kit into the building. Park van if necessary, and get to the room

09:00 Set up the room with lights

10:00 First interview – then allow 40 minutes between each interview, plus a B-Roll

13:00 Lunch Break

14:00 Continue filming

16:00 Last interview

17:00 Finish filming, get kit out of the room

18:00 Return to base

How long before we can see an edit?

This is one of the first questions we get asked! It largely depends on the type of interview. Cutting down to an initial sequence doesn’t take long, and we can show you that usually the next day. How long it takes to complete the whole film depends on the number of people filmed and how urgently you need it!

So those are the key things to know about interview filming logistics. Hopefully that’s made things a little easier for you!



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Cawston Press,
Services:
Goal:
Communicate the brand story through video and animation.

Our clients are often a little worried when they first see the rushes of our films. They come out really quite… grey. That’s why we’ve created this short grading showreel, to show you what’s possible! What you see below left is the footage as shot, and on the right after it’s been graded.

Grading showreel comparison

This project was for Cawston Press, who have such a distinctive branding. It’s all about bright primary colours against crisp whites. Bringing that same quality out in the footage we shot was key.

Grading is one of the most fun jobs in film making is the grade. Once you’ve got all the shots edited down, it’s time to colour balance them to make them look their best, and also create a consistent look across the film. When filming we shot projects like this in Log, which means as much data from the camera’s sensors are kept in the file. When we take this file into the edit, we can play around with the colours as well like. For this one we went to Coda Post Production, and got their usual warm welcome and highly slick service.

 



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.

Client:
Andrew Jaynes Timber Windows,
Goal:
Communicate the quality and attention to detail that distinguish Andrew Jaynes from the competition.

If you’re based in Canterbury video production companies are few and far between. However, as Gavin is based in Whitstable, we extend our reach to companies in that area. One case in point is Andrew Jaynes Timber Windows. We were approached by Finally, a marketing agency based in Canterbury town centre. They’ve produced his fantastic new branding and website.

Andrew was clear that although he wanted to be interviewed, he wanted the wood work to be the star. So we filmed all around his workshops, including glazing and painting. We also filmed an installation and a finished house.

If you’re looking for Canterbury video production then give us a call. While our office is based in London, we’ll happily film in your area.

Discover the film production services we offer


At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Natural History Museum,
Goal:
Bring to life the wide range of spaces that the Natural History Museum offers and the opportunities to create a stand out event there.

The Natural History Museum approached us to make a video for their venue hire team showcasing the spaces that are available to hire. Having previous experience making an events space video similar venue hire video for the Museum of London we knew we could create something special for them. We were looking forward to filming in such an iconic London venue and meeting ‘dippy the dinosaurs’ replacement.

The process began with our Discovery Deck workshops where we asked the venue hire team lots of questions and mapped the structure of the video. They said it was a fun meeting which really got them thinking about their succinct marketing message. Our goal was to show how the unique venue could be transformed by their event specialists to exceptional and exciting spaces.

The filming

We filmed across three events and once when the museum was totally empty! When we had a night at the museum on our own we got some amazing shots like the photos below. For our Directors of Photography the filming opportunity was like a dream come true.

venue hire video

Editing

The video is structured with slower reveals of the empty spaces at the beginning, then building pace to show the excitement of the events. There were some challenges to overcome such as the front entrance was being restored we couldn’t film it. As it’s the impressive way that guest normally arrive for events we decided to include a photograph instead which we gave a three dimensional look to and added slight movement.

As different cameras and lighting were used we decided it would benefit from being graded. Grading uses software and expertise like in blockbuster movie post production to create a more consistent look across all footage.

We really enjoyed working with the NHM in making the video. Check out this page to see more of our event projects.

venue hire video



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
Goal:

Our challenge on this project was to capture the sense of a building that hadn’t been built yet in a compelling architectural mood film. The building, called ‘The Ray’, will stand at the crossroads of Farringdon and Clerkenwell, on the former headquarters of the Guardian newspaper site. The Ray is a commercial building and the video is used on the client’s website home page and to show to prospective buyers.

We were excited by the abstract and yet specific brief, which gave us plenty of direction but the creative freedom we love. Although the primary aim was to sell the building, our clients team didn’t want it to look like a traditional property walkthrough video.

The brief was an architectural mood film to capture:

  • the surrounding area’s culture and history

  • the architectural influences of the area 

  • the thought that had gone into the architecture and finish of the interiors

  • a sense of light and shade

Creating the architectural mood film

A project like this has a different process as it can’t be story boarded in the way our animations can. I studied the architectural documents carefully so that we could plan to film the main features of the building. I also scouted out the local area making sure we covered key  points of interest.

The branding for the building was developed around the concept of light, as the building has been thoughtfully constructed to welcome natural light into the rooms. We worked with the light concept to capture shadows and movement of light through indoor and outdoor spaces to reflect the architecture of the building.

Architectural Mood Film

We picked locations to film over four shoots, but sometimes it was a case of going with something that looked good. If we spotted shots while on other shoots, we were sure to grab them! We were constantly checking the weather as the light was really key for this video. One shoot even had to be cut short due to rain.

The video really came together once we’d filmed Paul Monaghan, one of the architects at AHMM. He talked about the video with a mood and passion that set the tone of the film.

We produced stills from the video which our client also used in the brochure and on other marketing collateral.

If you’d like a mood video of any kind, then we enjoy making them so get in touch.

See more architectural projects


At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.



Client:
WPP,
Goal:
Helping WPP promote their 2019 Leadership Report with an interview blended with animation

A fortnight ago the Marketing Team from WPP approached us to help promote their Leaders’ Report 2019. Their brief explained they were looking for a thought leadership film featuring two of their subject matter experts. We’ve had plenty of experience similar report marketing videos, so suggested we combining graphics from the report with the filming. This solves the problem of wanting to keep the video short, while also conveying in depth insight from the report.

Creating the Report Marketing Video

We began by reviewing the client’s draft script, making some suggestions of cuts and changes. Our client sent a short clip of the meeting room in their Westminster office we were going to film in, and it had a frosted white wall. This would be perfect to act as a background for some graphics from the report, so we suggested combining the two like we did for another thought leadership video.

There are two key interviewing filming styles and we opted for off camera to give the piece a documentary feel. Given the tight turnaround we wanted to make sure that we followed the script closely to avoid a lengthy edit, so we also used a teleprompter to help the contributors stay on script.

We shot in the interviews in 4k, which meant back in the studio, we could move around that footage in post-production, using it as a canvas for the motion graphics that would later bring the information to life for WPP’s audience.

We used different graphic devices to incorporate the icons and diagrams emphasised in the report. We moved the camera to one side, we pulled focus, we showed them in