Earlier this week I called up a client for a catch up and was greeted with “I was going to call you today, I have a new project for you…” That’s never bad to hear! Earlier in the year, Kaplan Law School contacted us with a challenge, after being referred to us by another client. They were looking to make a graduate recruitment video.See our latest video and animation
Kaplan were pitching to Law firms who were interested in sending graduate trainees on Kaplan courses, and wanted a way to capture the experience of studying at the school. After discussing the project with them we came and filmed on the last day of exams. We cut the footage into a film that was encoded for use within a PowerPoint presentation. The recruitment team played this with great success at their pitches.
Anyhow, the new project . They now want us to edit the material for a student facing clip to attract students to the course. So we went back to the interviews and pulled out slightly different material, showing how one day’s filming, if you have the right strategy in the way you film and archive your material, can be used for multiple clips: