Earlier in the year we filmed some road safety videos for the West Midlands Road Safety partnership. It was a joint creative venture with B3 Online, a marketing and communications agency that specialises in communicating responsibly with children and youth.

The aim was to address anti-social rather than illegal behaviour, not just in drivers but with passengers as well. We worked with local talent, including lots of young actors.

Filming in March is always a challenge. It was bitter, despite some of the sunny shots. The light changes quickly, warming up and cooling down as the sun rises and falls (which we fixed in the grade at Azimuth).

We’ve just complete the films and you can watch them below.