We’ve produced a local government video to promote Patchwork, a way of connecting professionals working with families. The app is made by FutureGov, who are renowned for the innovative digital work with local governments.
We combined footage shot in their offices (using their staff as actors) with animation. Our editor cut it together to make the two stars look like they were in different locations, and communicating together. We chose not to make this a very literal product demo. Instead, the animations show how the app works in principle. The benefit of this is that while the app will evolve, the video won’t go out of date.
It’s great to help the team out! Here’s a great article about our friend Dominic Campbell, who’s going some great work with local governments. He’s an inspiring chap, trying to make public services more effective and efficient.