Douwe Egbert asked us to create an ad campaign video as support material for their Cafe Switch campaign. Cafe Switch is a new cappuccino-style drink which comes in a sachet that needs agitating to create the froth. In mockumentary style, we watch four characters tell of how their love of Cafe Switch caused “The Switch Twitch.” This is an involuntary twitching of the thumbs that’s brought on when they think about having a Cafe Switch.
Douwe Egbert’s Creative Agency on this project was Strawberry Frog in Amsterdam. Al Kelly, their Executive Creative Director, said:
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“I was personally delighted with the production, especially considering what we were up against. Out client was surprised and very pleased with what we achieved within the deadline and budget. I look forward to working with NC again.”