Medialake AI,
Explain a complex offering in a new category

In today’s rapidly evolving digital landscape, a startup’s success often hinges on effectively communicating its value proposition to its target audience. Medialake AI recognised that out of the various marketing strategies available, animation for startup companies has emerged as an essential tool. Animated explainers convey complex ideas in a visually engaging and easily digestible manner. For tech startups seeking to make a mark in the industry, leveraging animation can be a game-changer.

Five reasons why Animation for Startups is a no-brainer!


  1. Simplifying Complexity

Medialake AI is complex offering. Part DAM, part analytics tool, it can be hard to explain this even to a client who clearly needs it. We worked with them to create a script that simplifies their offering, breaking down complex features into understandable visuals. By presenting the core benefits through animation, potential customers quickly grasp the essence of the offering without feeling overwhelmed.


  1. Enhancing Engagement

Human brains are wired to be drawn to motion and colours. We worked MediaLake’s branding, which is mainly black and white, but added stock shots that captured the eye.

Showing moving image turns this product pitch into an exciting, memorable visualisation will resonate with the audience.


  1. Global Reach and Versatility

While the whole script was on screen, with no voice over we still provided a subtitles track. That’s for two reasons. First, YouTube automatically creates subtitles, but if there’s no voice it can’t. By adding subtitles, you give YouTube content to crawl for keywords, raising your SEO score for that clip. Additionally, if someone wants to watch it in another language, the subtitles will get translated. So there are many wins to adding subtitles!


  1. Cost-Effectiveness

When you create an animation rather than a screen record you are able to use simplified elements of the dashboard. That means your viewer is looking at the features you want them to watch, not scouring the whole tool bar. And it means if you change the interface, you don’t need to rework the animation. These implications of animation for startup companies is that it can bring their vision to life within budget constraints. Animations is an attractive choice for businesses looking to optimize their marketing expenditures.


  1. Brand Differentiation

In a crowded marketplace, standing out is crucial. One of the things the client loved most about the animation was the way we animated the MediaLake logo. It really brought it to life for them, and gave their brand personality. A well-crafted animation can set a startup apart from competitors and establish a memorable brand identity.


Animation for startup companies is a great tool for carving their niche in the market. By simplifying complex ideas, enhancing engagement, fostering emotional connections, achieving global reach, being cost-effective, and aiding in brand differentiation, animation can propel a tech startup towards success and sustainability in a competitive landscape.

Find out more

If you want to find out more about creating an animation for your startup, book an initial call. You can also read about explainer video benefits.

At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.