We’ve produced an app demo video to promote Patchwork, a way of connecting professionals working with families. The app is made by FutureGov, who are renowned for the innovative digital work with local governments.
How we did it..
We combined footage shot in their offices (using their staff as actors) with animation. Our editor cut it together to make the two stars look like they were in different locations, and communicating together. We chose not to make this a very literal product demo. Instead, the animations show how the app works in principle. The benefit of this is that while the app will evolve, the video won’t go out of date.