Communicate a cloud services offering using real people rather than animation.

We’ve been doing quite a lot of green screen filming over the last few months on various projects. It’s always a great challenge to film actors in surroundings that doesn’t yet exist!

This video is about the Windows Azure offering from Capgemini. We developed  several scenarios that show the viewers what can be be achieved by moving to the cloud and how Capgemini has the knowledge to support the transition.

How Green Screen Filming works

The challenge was to direct the actors to interact with an interface they couldn’t see. We showed them mock ups of what it would look like, then they improvise. With modern digital filming it’s so easy to pull the footage into the animation software and review this on the fly, so you can correct there and then.


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When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.