We created a charity campaign video for the London Cycle Campaign, an organisation who raise awareness of cyclist’s rights. Given that we cycle around London a lot ourselves, it’s an organisation we’re very happy to be working with!
This campaign has a mission to get each member to subscribe another member, because this will double their voice. This enables the charity to have more of a sway on policy and planning that affects cyclists. Members get great benefits, including free insurance and discounts in cycle shops.
We filmed this in the London Cycle Campaign’s Bermondsey office and on the local streets. It’s nice to help out a charity which protects the lives and interests of cyclists, even those who aren’t members.