We we’re recently asked to make a manufacturing video by the electronic manufacturing solutions company Texcel Technology, based in Crayford. They came to us looking for a way to show their existing and future clients what they’re all about. We suggested we create one of our corporate documentaries for them.
Creating a Manufacturing Company Video
Our task was to come up with a solution that allowed them to introduce their team, provide valuable information and show off their impressive facilities. First of all we interviewed their core team members in each of the departments. Then we filmed their process. As a result our video really shows them in action. Texcel now have a video they can use to introduce their company succinctly, a way of showing existing client who they’re working with, and how it all works.
How to use video content to grow your business
Video has become a pivotal tool for technology manufacturing companies looking to grow their business in the digital age. It offers a dynamic and engaging medium to showcase products, convey information, and build brand awareness. Here’s how technology manufacturing can leverage video to promote growth:
1. Product Demonstrations
Videos allow companies to showcase their products’ features, functionality, and benefits in a visually compelling way. This aids potential customers in better understanding the technology, leading to increased sales.
2. Tutorials and How-Tos
Creating instructional videos can assist customers in setting up, using, and troubleshooting tech products. This not only improves customer satisfaction but also reduces support costs.
3. Marketing and Branding
Engaging promotional videos can establish a strong online presence, driving brand recognition and customer loyalty. Consistent content can build a community of tech enthusiasts around the brand.
4. Training and Onboarding
Technology manufacturers can use video to educate their employees, distributors, and partners, ensuring product knowledge is widespread.
5. Trade Shows and Virtual Events
With video, manufacturers can participate in virtual trade shows and product launches, broadening their reach and connecting with a global audience.
6. Customer Testimonials
Videos featuring satisfied customers can serve as powerful social proof and testimonials, enhancing the credibility of the brand.
7. Industry Insights
Sharing thought leadership videos on industry trends and innovations positions the company as an authority in its niche.
Video is an indispensable tool for technology manufacturing companies, promoting growth by enhancing product understanding, building brand identity, and facilitating effective communication with customers and stakeholders.