Capgemini asked us to help them communicate their Rightshore offering and they wanted to use an offshoring explainer video to do it. Rightshore is Capgemini’s global delivery model, which adds value while using resources more effectively. They deliver the best talent from the right balance of onshore, nearshore and offshore locations, working a unified team. Quite a challenge to communicate!
We spent a while getting the look of the video right. The beams of light needed to look energising rather than bolts of destruction! We scripted, storyboarded and animated three sequences, each on a different aspect of Rightshore. For the voice over, we coached one of their staff to give a great performance. This nice touch gives the film a ‘we made this’ flavour.