Pearson Hards were recommended to us by one of our existing clients. They’re a small solicitors firm, mainly dealing in family law. Their challenge was that their clients didn’t know about all the difference services available. So someone might come in for a will, but not know they did conveyancing as well. We suggested a reception video to help educate their clients on their services.
How we solved their challenge
A solicitor’s firm came to us look for a reception video to play on a screen to their clients. They were finding the clients would come for a particular service through recommendation, but found they didn’t know the wide range of experience they had. So they might come in for a family issue, but not think of the firm when they had a property issue.
Benefits of a Reception Video
- Entertains your customers while they’re waiting in reception
- Shows the full range of services that you offer which could lead customers to buy more from you
- You can introduce members of staff and their expertise
- Reinforces the tone of your brand
- Easily updated as your business evolves
- Can have time-based messages, so adding Christmas messages
- Can direct people to your website or app using a QR code they can easily photograph from their seat
The key thing with a reception video is to make sure that the tone is right for your business. For a solicitors, people can be in a difficult situation, so you need to be sensitive to the fact that some people won’t be in a happy frame of mind. For a spa, it would be a completely different feel as people are going to relax.
We kept this reception video clear, on brand and simple. The text animates slowly – we didn’t want people getting irritated or distracted by it. Overall, a very happy client!
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