When Business Stream in partnership with Capgemini approached us to make their awards video, we were excited by the opportunity to create a fun video which celebrated their successes. They had been nominated for a UK Customer Experience Award and had to showcase why they should win in the category of Business Change. The team had only a few minutes to present their case, so decided that a short, high impact video would be a great way to close the presentation.
A video that’s no more than 90 seconds
Focuses on the 5 key points of the customer’s journey
Features powerful statistics of the improvements the technology brings
Deliver the video was just three weeks!
We started by storyboarding out a customer’s journey. We worked on the illustrations to achieve the right look of their typical customers in different scenarios. The aim was to show how the technology aides the customer experience. We decided the best way to do this would be by having two characters as that covered all the key touch points.
For authenticity we added in real shots of the Business Stream app. Finally, timing the music and motion design to a happy sound track gave it that celebratory feel our client was after.
The Results of the Awards Video
Our client and Business Stream were very pleased with the final video. At the Awards event they did indeed win the change award! Congratulations to everyone involved.
To ensure ROI, we delivered 2 versions of the video; one for the awards and one for our client’s website. For the website version we slowed the on-screen text and added subtitles to make it easier to engage with.
Are you up for an Award?
If you’re nominated for an award and would like a video to present and show off your hard work in the most impactful way then get in touch.
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