In today’s fast-paced digital landscape, capturing attention is crucial for brand growth. Video is one of the most powerful tool that businesses that companies can use to their advantage. At Napoleon Creative, we recently worked with Kantar, a leading research company, to produce a brand growth video to promote their Blueprint research, a breakthrough in understanding how businesses build profitable, strong and sustainable brands.
The Challenge: Crafting a Video for Brand Growth
To showcase Kantar’s findings, they wanted to create a video led by Jane Ostler, one of their global thought leaders. The video would highlight key statistics and actionable insights from the blueprint, helping companies understand how to leverage the research for their own brand growth.
Our task was to film a six-minute brand growth video featuring Jane speaking directly to the camera. With our experience making thought leadership film content, we begin this process by reviewing their script, making suggestions on how to tighten it, and make it more ‘spoken’.
Bringing Blueprint to Life
We set up a green screen at their office, which can often be tricky due to the precise lighting required for the post-production. However, with our expertise, we ensured the setup was seamless.
Gavin, our director, worked closely with the speaker to refine the script. What reads well on paper doesn’t always translate smoothly on camera, so we collaborated to make the delivery natural. We helped maintain the speaker’s energy and enthusiasm throughout multiple takes to ensure the content remained engaging.
Back at our studio, we edited the footage, selecting the best takes to ensure the messaging was clear and concise. To enhance the impact, we created branded animations that illustrated the key findings from Kantar’s research. These animations helped visualise statistics and data points, ensuring the brand growth video was both informative and visually appealing.
Post-Production Perfection
Keying out the green screen is a crucial step, and we took extra care to ensure the highest quality. At a specialised post-production house, we replaced the green screen with the background from the branding Kantar had created for Blueprint.
Trailing the Brand Growth Video
In addition to the main video, we created a dynamic trailer that promoted the blueprint launch, leading viewers to the full-length video on Kantar’s website. This boosted engagement, driving traffic and interest toward their blueprint research.
The Result
The client was thrilled with the outcome. The brand growth video not only communicated Kantar’s key insights but also effectively engaged their target audience. The video and trailer helped draw traffic to their website and increase interest in the blueprint research.
At Napoleon Creative, we specialise in creating videos that don’t just tell stories but drive real results. Whether you’re launching a new product, unveiling research, or looking to enhance your brand’s presence, a brand growth video is a powerful tool to consider. Contact us today to learn how we can help elevate your brand.
