Essential Living are a Build To Rent Developer that builds and runs residential properties for rental only. They asked us to produce looping video content to bring some movement into their new website. With the buildings not finished, we had to find another way to create content for them!
We filmed local colour shots in the parks, cafes and streets near their developments. We then set up a lifestyle shoot to show how the apartments will look when complete. Some of the content was simple loops that took the website visitor a few seconds to realise they were actually moving.
Essential Living also used these looping videos on their Instagram.
Want to see how effective looping video content is? See below!