If we’re honest, we’ve been wanting to create an animation using paper models for a while. We were thrilled when the opportunity came up to make this real estate animation for Qube. We pitched an idea based around folding paper and paper planes and the client loved it.
See how we make an animationQube make managing real estate simpler, so we based our script around just that. Simplicity. Starting with a single piece of paper, it unfolds to create our first cube, which is then revealed to be part of a bigger city. It was a challenge to create something that could unfold like paper and have the tactile look we were aiming for. Simplicity was the key to designing many of the elements, as to have a whole city of paper building, too much details would have overcomplicated the models and the final look.
Creating the real estate animation
We created this on Maxon’s Cinema 4D, a 3D animation software. We gradually built up the towers, and ran a river through them. You can see from the screenshot how the creative looks within the software. We also combined 2D elements, such as the text on screen.
One of the biggest challenges was to create the paper plane itself. While simple in theory, it was a little more tricky to execute. Cinema 4D gives the objects you create a ‘virtual gravity’, so they move realistically. After a few tests we had our plane ready to fly through the scenes!
Creating the real estate video was great fun, challenge our animation skills to replicate something real in a digital way. We always like a tough creative challenge from a client! The resulting film, hosted on their social sites and LinkedIn, is attracting landlords to find out more about the platform.
