Kantar has a very cool and distinctive brand, and their BrandZ offering is one of the coolest looking publications. They asked us to help them with a stylish explainer video to help them communicate the BrandZ report. This report details the top performing brands from around the world.
The challenge was to make something that looks effortless and slick. It took a lot of work to create a video that explained in the simplest way something quite complex.
Kantar BrandZ brings industry-leading brand valuation, combined with research from the world’s largest and most extensive brand equity study: 4 million consumers covering 18,000 brands across 512 categories in 50 markets.
Their series of brand ranking reports diagnose and contextualise the growth strategies of the world’s most valuable brands, against the current macroeconomic landscape.
Time and time again, Kantar BrandZ analysis has proven that businesses that invest in their brands outperform the market, and that investment in marketing remains the most powerful form of defence in times of crisis.
If you want a stylish explainer video, check out how explainer video benefits your organisation and