Capgemini wanted a thought leadership video on some of their recent research. This would be shared on YouTube and other social media channels.
Jerome Buvat, their subject matter expert, was talking about the challenge retailers face balancing personalisation and privacy.
Today large retailers have between 30-40 petabytes of shopping information. They have all the data that they need to create personalised offer sand promotions for consumers. When does personalistation cross the line to become an of their invasion of privacy?
Filming a Thought Leadership Video
We filmed Jerome against a white back drop. First, we selected the best takes of the content, and next we treated it to burn out the white. To bridge the cuts between takes, we zoomed left/right/up/down to discover visualisations of the data he’s talking about. His performance seem seamless, with the added benefit of communicating key facts clearer.
Benefits of using video to show Leadership
A thought leadership video, where an expert addresses the camera directly regarding their specialised subject, stands as a crucial tool for sharing expertise, establishing authority, and cultivating meaningful audience connections. Let’s delve into the reasons:
1. Expertise Demonstration: Through a video, experts can vividly display their extensive knowledge and experience, building credibility and showcasing their thought leadership in a captivating, tangible manner. Audiences can sense the expert’s passion and conviction, heightening their trust and admiration for the expertise.
2. Engagement and Accessibility: Video sustains attention more effectively than static text or images. It offers a format that’s not only more accessible but also easier to digest when explaining intricate concepts, making it simpler for a diverse audience to grasp and retain the shared insights.
3. Personal Connection: Directly addressing the camera fosters a sense of personal connection and authenticity. The audience can relate to the individual speaking, forging a more profound and impactful relationship between the expert and the viewers.
4. Visual and Emotional Appeal: A thought leadership video can seamlessly integrate visuals, graphics, and emotional elements, heightening the impact of the conveyed message. These aids help clarify concepts, enhancing the video’s effectiveness.
5. Content Distribution and Reach: In the present digital era, videos can be effortlessly shared across various platforms, reaching a broad audience swiftly. This broadens the expert’s reach and influence, propagating their thought leadership on a global scale.
In conclusion, a thought leadership video presents a potent means to demonstrate expertise, engage diverse audiences, establish personal connections, and efficiently distribute valuable knowledge. It unquestionably stands as an indispensable tool for any expert aiming to effectively communicate their specialised subject.
