We’ve worked with SameYou on several videos, helping to raise awareness of (and funds for) their pioneering work with brain injury recovery. Recently we made a charity appeal video we made for their N-ROl neuro-rehabilitation programme.
SameYou had some time available with their founder, Emilia Clarke, in between filming session. They needed both pieces to camera and a voice over. The initial thought was to capture the voice over where we filming. However, this means you capture the atmosphere of the room. Given we were filming in central London, this meant there would inevitably be street noise outside. So we suggested Conway Hall, not only because it’s a great location, and a wonderful institution, but they are just a few doors down from Synchbox, one of our regular voice recording studios.
This mean we could get through the pieces to camera with Emilia, then walk her down the street to record the voice over for an animation about the impact brain injury has on people’s lives. And we got the crisp ‘voice of god’ sound we needed!
Making the most of a charity appeal video
As we had the time, we suggested recording a series of ‘generic’ messages, such as the one above. These could be used on the landing page of their website, or at the end of other charity appeal video content they create. With just a few minutes more filming (needless to say Emilia is a pro in front of a teleprompter!) SameYou a few extra tools in their fund raising kit box.
Key Benefits of a Charity Appeal Video
– Emotional Connection: they evoke strong emotions, compelling viewers to take action or support the cause.
– Compelling Storytelling: they tell relatable stories that resonates with the audience.
– Clear Call to Action: A clear and actionable next step makes it easy for viewers to get involved.
– Shareability: Videos can quickly spread across social media platforms, expanding the reach and impact of the campaign.
– Highlighting Success Stories: Showcasing tangible successes and real-life impact demonstrates the effectiveness of donations, encouraging continued support and participation.
