Client:
Kantar,
Goal:
Communicate a complex methodology for ranking brand value with a simple, distinctive animation.

We created a stylish explainer video for Kantar earlier in the year to promote BrandZ. Recently, they asked us to create another distinctive explainer video to delve deeper into the way that BrandZ calculates brand value.

Creating a stylish explainer video

Kantar came to use with a series of graphics and diagrams that explained some of the key principles behind the way they calculate brand value. Our task was to bring these to life, keeping the look distinctive and on brand. Furthermore, we needed to create whole new sections which explain concepts that are really quite detailed. Some sections went through as many as 10 rounds of changes, as we perfected exactly how to represent the complexity of what they do. Particularly challenge was the scene with the blocks pulling apart!

We brought this all together with voice over and music, and of course sound effects. Undoubtedly, sound effects are the most critical part of an animation. These individual little sounds helps the animation ‘feel’ more real.

 

If you’re looking for a distinctive explainer video to show off your product or service, please contact Napoleon Creative or simply start a chat with us on this page.

We have worked with Kantar for many years. Previously we have covered their research papers and also shot internal communications videos. We enjoy the challenge of working with them since their work is always complex.

About BrandZ

Kantar BrandZ brings industry-leading brand valuation, combined with research from the world’s largest and most extensive brand equity study. It takes into account 4 million consumers covering 18,000 brands across 512 categories in 50 markets.

Their series of brand ranking reports diagnose and contextualise the growth strategies of the world’s most valuable brands. Additionally, they set this against the current macroeconomic landscape.

Kantar BrandZ analysis has proven that businesses that invest in their brands outperform the market. Another key point this reinforces that investment in marketing remains the most powerful form of defence in times of crisis.



At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact us you'll get straight through to our Creative Director, Gavin Ricketts.