Our latest piece for Capgemini was designed to show thought leadership in the area of gamification. Maggie Buggie at Capgemini is clearly passionate and has a deep level of understanding which really came across in her delivery. However, portraying a subject matter expert in an engaging way isn’t just a case of pressing the record button and hoping for the best. Over the years, Gavin has developed skills in coaching a great performance out of people, even if they’re not comfortable on camera. Even when working with someone like Maggie, who is very at ease with a lens pointing at her, there are little ways of shaping a performance to create the best video on a technical level.
How to show thought leadership in a dynamic way
Once we’d filmed Maggie, we edited the various takes in a dynamic way to ensure that we highlighted key messages. We used animation to illustrate facts, add colour and energy to the video. The animation and music are not just to break up the footage, they also add pace to the piece and reflect the innovative subject matter.
Depending on a few factors, such as length of the piece to camera, we don’t always need to add this much animation. Sometimes it can just be a case of a few simple and static title boards.
Here’s another thought leadership video we’ve made on privacy vs personalisation.
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