Client:
Amazon Web Services,
Services:
Goal:
Explain the key principles that will enable you to move your business to the cloud.

Amazon Web Servers came to us in search of a series of cool-looking video to promote their cloud-core campaign. We have a history of creating whiteboard animations, and they wanted something in a similar style. However, the delivery date didn’t really allow for this. So, we offered them an alternative: a time-lapse drawing video.

We used a drawing app for the iPad which records each stroke of the pencil. When played back, the scene builds. You get the hand drawn feel of a white board animation and all the whiteboard animation benefits without the need to film.

The other advantage of a time-lapse drawing video is that it allows you to use specific brand odours, like Amazon’s familiar egg- yolk yellow. This allowed us to develop ideas quickly, letting us hit our deadline with ease, creating a contemporary hand-drawn video.

time-lapse drawing video

We’re big fans of Apple, so couldn’t resist trying out the new iPad Pro. This new pencil is a pinup ahead of the last one. It really allows us to create the look and feel our client is striving for, is tactile and intuitive.

If you’re looking for a time-lapse drawing video, get in touch!

At Napoleon Creative there are no Account Handlers or PA firewalls.

When you contact Napoleon Creative you'll get straight through to our Creative Director, Gavin Ricketts.


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