Client:
Sembly,
Goal:
Communicate how a complex building system in a simple, friendly way.

We were asked to create a simple line Animation to show how Sembly’s construction technique works.

What is a simple line animation?

Well, styles of animation design vary (see load in our animation portfolio) but this one features simple outlines filled with colour to make up the characters and design. This gives the animation a simple, clean feel. We used a limited colour pallet to give the film a consistent look. This style of animation can become a little too simple, so we always add a few patterns to the blocks of colour, like in their trousers. This keeps the style consistent, but makes gives the film a little more of a 3D feel.

 

 

We also off set some of the elements, which gives a block printed feel. Again this gives the simple line animation texture. In a digital world, we feel it good to give animation something that feel more textured, so it doesn’t become entirely flat.

 

Line Animation - London Animation Agency 4

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