Essential Living are launching a new website for their new building development. Photographs of the style of the apartments and the local area were obviously important. However, they wanted the website to really stand out. So we took static shots with a little bit of action in a way so each one can be turned into a looping Instagram video.

One shot looks like a still of someone reading a book, then suddenly they turn the page. A cup of tea isn’t totally static, you can see the steam gently rising. With a little bit of jiggery-pokery, we managed to get them fairly seamless.

The response to people visiting the site has been great, they think they’re looking at a static page of photos, then suddenly a bike goes past!

The Perfect Looping Instagram Video

You can explore their site and find all the clips at Essential Living’s site here. However, they are also the perfect format for posting on Instagram.


Tips for successful Instagram videos

Prime locations for those who like to #sip back and #relax. #cuppa #canals #urbanexploration #london

A video posted by Essential Living (@essentiallivinghomes) on

About Gavin Ricketts

I founded Napoleon Creative in 2006 to make great videos for discerning clients. We've grown from me and my dog (who the company is named after) to the talented mix of directors, animators and illustrators we are today. With all the tools and talent in our purpose-built studio, we take your projects wherever you want them to go.

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