You’ve been looking for copyright free images for a new promotion. Apart from always finding the same tired and artificial look, when you do find the right individual images, they’re all in completely different styles. Stock shot video doesn’t always work.

stock shot video

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A client presented us with this problem. They wanted to build a narrative for the product they were promoting. Stock shots weren’t cutting it, since the shots that could tell the story were by different photographers, featured different models and, of course, didn’t feature the product. Their budget didn’t extend to booking models, choosing a set, hiring a photographer so they could create their own stills.

Why animation is better value than Stock Shot video

Our solution was to draw our own images, based on the storyboard they’d created with stock images. These images are completely customised and more importantly all on brand. The clip above is a short test extract from this project, we’re now looking to make the animation more fluid. Our solution offered great value by being bespoke, on brand and telling exactly the right narrative at a fraction of the cost of shooting bespoke footage.


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About Gavin Ricketts

I founded Napoleon Creative in 2006 to make great videos for discerning clients. We've grown from me and my dog (who the company is named after) to the talented mix of directors, animators and illustrators we are today. With all the tools and talent in our purpose-built studio, we take your projects wherever you want them to go.

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Production September 25, 2012 Green Screen production in East London right arrow

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