One of our clients wanted some ‘generic’ brand elements that could be used with any video project. We’d seen a lot of their material, which had all made very literal use of their logo. We wanted to create something a little less obvious and a little more…. esoteric. We decided on a Saul Bass inspired animation.
Saul Bass was a legendary graphic artist who created many distinctive Hitchcock and Bond titles. His Dr No title sequence is still one of my favourites because its simple moving dots.
The client was pleased with the clean, crisp look. This graphic was designed so that text could be placed over it in the company’s style of white text without a drop shadow. We needed high contrast for the copy to stand out. We also had fun with their corporate colour palate, straying from the blues with which they are chiefly associated with.