Marketing Charts have noted that a study by Euro RSCG show that more than 80% of consumers want a companies to show a human face. At Napoleon Creative, we believe this applies in equal measure to business-to-business as it does to consumer products. Adding a marketing introduction video to your website can do just this, especially if it’s a testimonial film.How a Testimonial video can grow sales
How testimonial videos bring a human face to recommendations
Lately we’ve created testimonial videos for two different clients and they’ve had incredibly positive feedback at pitch meetings. Video really makes a huge impact on humanising the content they wanted to share with their potential new clients. Watching someone giving a testimonial is much more engaging than reading it, you hear the passion and conviction in their delivery.
Why marketing introduction video content is effective
When you’re introducing your company to the market, having a testimonial video really helps. It allows your clients to explain why they should work with you. Here are the key reasons they work:
- Authenticity: Testimonials offer genuine, unscripted perspectives, fostering trust and credibility.
- Emotional connection: Viewers relate to real stories, creating a deeper emotional bond.
- Social proof: Positive testimonials influence decisions by showcasing others’ satisfaction.
- Visual impact: Video format enhances engagement and retention, conveying testimonials more compellingly.
- Varied perspectives: Diverse testimonials cater to different audience segments and preferences.
- Relatable experiences: Real-life accounts resonate with potential customers, increasing relatability.
- Human touch: Video testimonials humanise the brand, making it more approachable and personal.
- Verifiable credibility: Video testimonials present tangible evidence of satisfaction and success.
- Showcase expertise: Testimonials highlight specific benefits and expertise, reinforcing the brand’s competence.
- Shareability: Easily shareable videos broaden the reach and influence of positive testimonials across digital platforms.
If you want to know more about how we can help your company use video to increase sales, call us.