Today we filmed a company introduction video for Coalition, a business analytics company.

We’re creating two videos for them. The first is to introduce the company which will sit on their homepage. The second is to help recruit analysts to the business. This will sit on their recruitment page.

Creating the company introduction video

Coalition are based down on Bermondsey Street, so we walked up to river. It was a beautiful crisp cold morning, with lovely low sun making everything golden. This gave us chance to capture some shots of people commuting to work, which used in the title sequence.

The Coalition has lots of exposed brick work, with that rich yellow-brown colour that compliments skin tone. The whole thing looks lovely, it’s going to be nice to edit! And looks nicer than some of the cold, white meeting rooms we get shown into!


company introduction video


Who are Coalition?

Coalition Greenwich is a leading provider of strategic benchmarking, analytics and insights to the financial services industry.

They specialise in providing unique, high-value and actionable information to help their clients improve their business performance.

Their suite of analytics and insights encompass all key performance metrics and drivers: market share, revenue performance, client relationship share and quality, operational excellence, return on equity, brand perception, behavioural drivers, and industry evolution.

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