Our client Capgemini premiered the video we produced for them at their event recently. Do you have a conference or exhibition coming up in the next few months? An event stand video can draw you audience into the stand and be impactful. If your stand is on the small side or services tricky to demo in person then a conference video could be what you need.
How an event stand video brings value
Research shows that an event video also increases the viewer’s perception of product quality. In other words, video will make people more likely to stop and talk to you, and thus help convert footfall into sales leads.
Here’s a few of our ideas to help you;
- animated and attention grabbing strap line with your logo as an ident
- demo video to show in a simple way how your product or service works
- Vox pops film people at the event talking about your product or video testimonials of your customers
- short creative video that your staff can us as a talking point, we’ve got creative ideas coming out of our ears
How Infosys created a talking point at their stand
Infosys, a global leader in IT services, approached us with a quick turnaround challenge. They wanted a captivating video for their conference stand that would showcase their recent achievements. We understood the importance of creating a video that not only conveyed information but was tailored to the conference environment.
Our creative team went though the statistics and facts, and created storyboard that integrated them into a visually engaging narrative.
We chose a motion graphics style that ensured easy comprehension of the statistical data, catering to both tech-savvy and non-technical attendees. The video’s colour palette was of course based on their branding. The video caught the eye of visitors to Infosys’ stand, and opened up conversations.
Our work with Infosys demonstrated the power of combining data-driven storytelling with creative visual elements, achieving their goal of standing out at the conference.
If you’d like your companies brand to have a stronger attention grabbing presence get in touch.