As video continues to spread through the Internet, a new form of video has emerged. Traditionally, short form video would be anywhere from 30 seconds to 5 minutes, the kind you are used to seeing on all manner of websites. Now though, we have super short form video!

short form videoA new app called Vine was launched this week allowing users to post videos of up to 6 seconds straight onto Twitter.  It doesn’t seem like a long time but a lot of adverts, whether on TV or online, are a similar length, and you’ll be amazed how much you can fit in.

Another upcoming launch is the 1 second everyday app. It does exactly what it says on the tin, but the results can be stunning. With so little time, you are forced to use only those extra special moments. Check out the 1 second everyday site for a quick demo.

The need to tell stories and document events means that the longer short form video has little to worry about. Nevertheless, super short form video certainly has legs and and will quickly become another great promotional tool.


Update on Super Short Form Video

The Vine site has closed. However, Instagram, Snapchat and Facebook continue to excel at short form video.

About Gavin Ricketts

I founded Napoleon Creative in 2006 to make great videos for discerning clients. We've grown from me and my dog (who the company is named after) to the talented mix of directors, animators and illustrators we are today. With all the tools and talent in our purpose-built studio, we take your projects wherever you want them to go.

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